Samsung today kicks off the first TV campaign for the Galaxy S III, its new smartphone that was revealed earlier this month at a press conference in London, ahead of its international launch on May 30th.

Forget the Old Spice Man; the P&G brand is all about the Old Spice Champ. The latest W+K campaign for the brand features a cameo by Heather Graham (getting dumped, above) in support of its Champion product line of antipersperant/deodorant, deodorant, body wash and body spray. The groan-inducing tagline: "Believe in Your Smellf." Check out the 15-second spots below.Continue reading...

ESPN's new Michael Jordan commercial, above, features a different Jordan, hilariously.

Below, P&G's new Tide commercial promotes its support of US athletes at the London 2012 Olympic Games, T-Mobile spokesmodel ditches the pink dress, Planters goes nuts with Men's Health, and more new campaigns:Continue reading...

Mad Men season five debuts tonight in the U.K. on Sky, and marketers are lining up to produce 60's-style commercials. According to Campaign (where you can watch a couple of the retro spots), marketers climbing into the wayback machine include American Airlines, the British Milk Marketing Forum, Fairy liquid, Cadbury's Milk Tray, Tetley, Citroën, and Kit Kat.

The first thing one has to say about this new Turkish shampoo ad from Biomen is that der Führer did have quite the silky-looking head of hair. The second thing, of course: what the hell is going on here?

It's just one more in a long line of Hitler ads we've examined. And oh yeah, there are protestations. Translation of the ad after the jump.Continue reading...

McDonald's is promoting its Dollar Menu deals in two commercials aimed at men — one in English, the other in Spanish. In the English-speaking spot, above, the guy gets the girl — in the Spanish-language spot below, he doesn't — but at least there's someone else to come home to:Continue reading...

Fresh from his retro commercials for Hyundai during the Oscars telecast, director Wes Anderson has been tapped by Sony to create the new global TV campaign, called "Made of Imagination," for the Sony Xperia smartphone.

Sony today released a trailer (watch below) to tease the commercial — which will bring to life kids' concepts for their dream smart phone — which is breaking on Saturday, March 24th, in Europe first. Next up: Anderson brings to life the kid's cyborg unicorn thank you note to a weatherman that has gone viral. We wish.Continue reading...

While some automotive advertisers were toting up their marketing gains from ads that they ran during Super Bowl XLVI last month, some tech brands were gaining affirmation of their own strategies for Sunday's appearances in another "tentpole" TV event, the Oscars.

Volkswagen, for example, generated 1.9 billion media impressions through its Super Bowl advertising and associated activities, including 32 million views on YouTube of its much-touted video for the game, including the "Star Wars" canine teaser and its "The Dog Strikes Back" ad for the Volkswagen Beetle (above). That produced a "media-equivalent value" of $62 million compared with the estimated cost of $3.5 million to $4 million for 30 seconds of Super Bowl time.

"That was a strong payback from what was a significant investment in Super Bowl presence," Volkswagen of America CEO Jonathan Browning told reporters on Thursday.Continue reading...