Posted by Mark J. Miller on July 4, 2013 02:24 PM
Samsung has a new water-resistant phone on the market and AT&T is throwing its marketing heft behind it, showcasing the benefits of a “whatever proof” Samsung Galaxy S 4 Active, which retails for between $199.99 and $594.99, in three new ads.
Capitalizing on the idea of summer fun, the spots feature phones being put places where phones wouldn’t normally be, such as in the pocket of a guy on a water slide and inside a fishbowl so the little fish and its cute young owner can watch digital video together.
In the latter, the little girl’s father shakes the water off his phone and heads out into the day as if such a thing is as normal as can be. The third features a dad being buried under sand by his young children at the beach. When his phone rings, he pulls the phone out from under the sand and takes the call.Continue reading...
Posted by Mark J. Miller on June 25, 2013 05:54 PM
Big brands generally want their logos to be in as many places as possible and as obvious as possible, but Pepsi and Coke recently did a bit of counterintuitive marketing that involved a bit of hide and seek.
Germans have been witness to a campaign for Pepsi designed by BBDO Dusseldorf that doesn’t mention the name of the drink and hides the company logo in a sea of what appear to be blue and red blood vessels.Continue reading...
Posted by Sheila Shayon on June 21, 2013 11:48 AM
As this year's Cannes Lions Festival of Creativity comes to a close, it seems that the word 'advertising' is no longer big enough to encompass the varied amount of content that brands are charged to produce nowadays.
With more distractions than ever, brands are fighting for consumer attention as they expand from traditional media into more mobile and social endeavors. Ad content needs to be more fluid, and with that, Cannes needs to be more all-knowing.
“The word advertising for advertising's sake is hopefully going to die," James Hilton, co-founder and chief creative officer AKQA told AdAge. "Brands are producing things that contribute to people's lives and the time of advertising as interruption is very much over. It's time for festivals like Cannes to redefine what the word advertising means."Continue reading...
Posted by Mark J. Miller on June 18, 2013 02:56 PM
Brazilian soccer fans are some of the most dedicated in the world, but an ad campaign from Ogilvy Mather let them know there was one more thing they could do if they wanted to be sure that their heart beat for their team forever: be an organ donor.
The “Immortal Fans” campaign, which just took top honors in the Promo & Activations category at Cannes Lions, focused on the Sport Club Recife team. In the spot, actual patients that were waiting for organs spoke to fans directly, saying things like, "I promise that your eyes will keep on watching Sport Club Recife" or "I promise that your lungs will keep on breathing for Sport Club Recife."Continue reading...
Posted by Sheila Shayon on June 12, 2013 02:48 PM
Increasingly flexing its muscle as the premier ad platform for digital, Twitter is joining forces with Everyday Health to deliver public-health alerts and sell health-related ad packages through a joint “HealthBeat” product.
“We’ll be looking at the key health terms flaring up every day, and when something is indexing in an abnormal way we'll let Twitter know and we'll supply content about what to do,” Michael Keriakos, Everyday Health’s president, told AdAge.
The publisher, which owns several properties including Daily Glow and Jillian Michaels, said that not all content will be sponsored, but it is seeking advertisers for broader health topics like allergies and insomnia, which would leverage Twitter's ad targeting abilities.Continue reading...
Posted by Mark J. Miller on June 10, 2013 03:08 PM
In a constant quest for cash, the NBA and sports teams in general have managed to slap their team names and logos on just about everything, bringing in revenue from countless apparel and gear deals, not to mention ticket sales, concessions and broadcast deals. Miami Heat garden gnome, anyone?
Though, in a new bid for revenue, the NBA won't be selling its own wares, but others. The league's governing body has approved a deal that would open up advertising space on backboards and court itself, according to Sports Business Daily.
Just a year ago, it appeared that the NBA might approve advertising on team jerseys, but that idea was quickly tabled for the current ad deal, which could net teams anywhere from a couple hundred thousand to upwards of $2 million per year.Continue reading...
Posted by Mark J. Miller on June 7, 2013 07:14 PM
While tobacco ads have been banned from TV since 1971, the FDA has yet to ban ads for the industry's latest innovation, electronic cigarettes. With that, R.J. Reynolds, the parent of Camel and the brand behind Vuse e-cigarettes is taking advantage of the lack of oversight and advertising what the company claims will be a “game changer," AdAge reports.
At the start, the ads will only appear in Colorado, but the plan is for an eventual national rollout. The campaign will also include print and direct-mail marketing. However, things could change if the FDA announces that it intends to regulate e-cigarettes. Reynolds American CEO Daniel Delen said he believes such an announcement could be “imminent."
Since the Vuse experience is designed to be one that closely mirrors the action of traditional smoking, the target audience, the publication notes, are smokers who have wanted to transition to e-cigarettes. According to AdAge, “more than 40 percent of smokers have tried e-cigarettes, but approximately 80 percent go back to exclusively smoking traditional cigarettes.”Continue reading...
Posted by Sheila Shayon on June 6, 2013 01:32 PM
General Mills is in the center of social media firestorm over a Cheerios ad it posted to its YouTube channel. The ad, which features a mixed-race family, ignited a racist backlash, forcing the brand to disable comments on the video due to the nature of the responses.
Posted late last week, the ad, titled "Just Checking" features a caucasian mother, an African-American father and a mixed-race daughter. The spot touts the ongoing Heart Healthy campaign and remains true to the brand's ethos of family and old-fashioned Americana. However, the ad, which has over 2 million views on YouTube, garnered a number of racist remarks.
Despite the negative reaction to the ad, General Mills is standing behind its efforts. "We are a family brand and not all of the comments were family-friendly," Camille Gibson, vice president of marketing for Cheerios told USA Today. "There are many kinds of families, and Cheerios celebrates them all.”Continue reading...