Best Global Green Brands 2014

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Playboy Plays Nice with New Content-Driven App

Posted by Sheila Shayon on April 9, 2013 11:53 AM

After a little finagling and creativity, Playboy has managed to relaunch an impressive content-heavy app for the iPhone, all while playing nice with Apple's staunch no-nudity clause. 

The new Playboy for iPhone app positions the brand as digital bespoke of the Playboy lifestyle with articles on travel, clothes, food, cars and girls. "As the on-the-go extension of the Playboy brand, our new app brings the best of Playboy with original, thought-provoking and enticing bite-sized content that captures our design-driven and discernible style," said CEO Scott Flanders in a press release.

The rebuilt app is designed to feed new Gen Y fans the content they crave—and that's not just graphic photos of the lady of the month. The app is targeting younger men who’d "rather consume the content digitally on their device than on their couch in paper form," Altimeter Group’s mobile strategy analyst, Chris Silva told Freep.com. "The way people are consuming and buying their media has totally changed."Continue reading...

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CVS App Brings Aisle Browsing to Life on Mobile Screens

Posted by Sheila Shayon on March 26, 2013 06:42 PM

Retail initiatives are trending as brands struggle and compete to adapt to an increasingly mobile-first consumer while keeping traffic coming to their physical stores. In result, stores are undergoing facelifts and creating brand stories to engage customers wherever they are.

CVS/pharmacy just launched an iPad app so customers can virtually explore the full range of its unique drugstore space and access services.

"As a pharmacy innovation company, CVS/pharmacy is committed to deploying new and emerging digital technologies that empower our customers on their path to better health," said Brian Tilzer, SVP, Chief Digital Officer for CVS/pharmacy in a press release.Continue reading...

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MyCityWay App Partners with Daily News to Deliver Local Coverage

Posted by Sheila Shayon on March 11, 2013 05:14 PM

As newspapers strive to stay alive, traditional print brands are increasingly app-innovative in efforts to stay tuned-in to readers and attractive to advertisers.

BMW-backed mobile tech company MyCityWay is partnering with the Daily News to launch Daily News Mobile, a free app featuring the Daily News’ editorial content and MyCityWay’s real-time city guide information.

Reclaiming local search and local advertising, the app offers highly-localized information on transportation, events, weather and news for both natives and visitors during their daily experiences in the Big Apple.

“The ability to customize content and access tens of thousands of stores, venues and services takes the app to a new level of personalization and relevance for consumers,” said Daily News President and CEO Bill Holiber in a statement. “Now users can quickly find anything from the nearest Wi-Fi hotspots to a specialty food store.”Continue reading...

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Alone On Valentine's Day? There's An App For That

Posted by Sheila Shayon on February 14, 2013 10:01 AM

There’s really no excuse to be alone these days unless you really want to. As the shift in online dating moves from web to mobile, there are a host of digital apps at the ready to pair you with your match. Besides, what better day to jump into the dating pool than Valentine’s Day?

Below is a sample of Valentine’s apps that caught our eye and will maybe catch your heart:

Social discovery mobile GPS dating app SinglesAroundMe (SAM) introduces singles in the same hood. Users choose how much information they want to share on location maps with options to keep it Exact, Hidden or Approximate, which displaces their precise location on maps by approximately 1-2 miles. As V’Day has approached, the company reported a 300% surge in daily downloads of the app which counts upwards of 100,000 daily exchanges.

The Tinder photo-social app, “limits the conversations to people you've actually expressed an interest in. So each of those conversations starts at a very deep level," said Sean Rad, co-founder and CEO Tinder, which developed the app of the same name. The app pulls member photos from Facebook, anonymously indicating interest. If both people like each other, messages can be exchanged. Tinder says it’s matched more than 10 million couples since their launch last September.Continue reading...

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QR Peep Show: Wonderbra Mobile Decoder Strips a Supermodel

Posted by Mark J. Miller on October 4, 2012 12:11 PM

There is a moment in time when preadolescent boys come across ads for X-ray and they are convinced that their late-night dreams have come true: An easy way to see through the clothing of any nearby woman has become available to them.

Of course, the whole thing is a sham, but the idea of being able to see through walls and clothes and everything else is fun to try on for a while. And now, of course, like everything else, there is an app for that.

The good folks at Wonderbra are happy to help the citizens of the United Kingdom see just what’s underneath what one particular woman is wearing, and she just happens to be Brazilian supermodel Adriana Cernanova.

Wonderbra's UK advertising (watch below) and French campaign is featuring a QR code so viewers can download an app and use their “Wonderbra Decoder” to see on their phones just what she’s got on underneath. Surprise! It’s all made by Wonderbra.

“We are showing Adriana in her clothes, including simple jeans and t-shirt, and through our new and unique app, consumers can reveal the Wonderbra behind the look,” said Martina Alexander, marketing manager for Wonderbra, according to Mobile Entertainment. “It’s really female-friendly and links to the outfit, which was important to us.”Continue reading...

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With D.C. Setback, No Smooth Hailing for Uber

Posted by Sheila Shayon on September 20, 2012 05:24 PM

Uber, the San Francisco-based startup at the intersection of mobile, car transport and logistics, is disrupting the industry and causing wide-spread regulatory reverberations.

The app for U.S. urbanites to book a cab on iPhone or Android OS smartphones has emerged as an alternative to overcrowded public transit and an escalating dearth of regular taxis, but now finds itself in the crosshairs of local taxi and limousine commissions. The key issue, is Uber a limousine service or a cab service? Answer — a bit of both.

It's pitched as "Everyone's Private Driver. Request a swanky ride in a black car with just the tap of an app! We're changing the way people are getting around by offering a convenient, cashless, and stylish on demand car request service from your mobile phone." A clever marketing tie-in just saw the Uber app used by New Yorkers to hail vintage gangster cars in a "free on demand" (a double entendre for NYC cable VOD subscribers) promotion for the third season launch of Boardwalk Empire on HBO.

This week the app launched in Boston and last week in Dallas, making it available (in theory, if not in practice) in 15 cities in total: San Francisco, New York, Seattle, Chicago, Washington, DC, Los Angeles, Philadelphia, San Diego, Denver, Atlanta, and beyond the U.S., London, Paris and Toronto. But it hasn't all been smooth hailing — D.C.'s taxi commission has just proposed new rules to shut down Uber.

Uber's execs thought they had recently passed muster in Washington, following a six-month battle in the District of Columbia to legalize sedans used by its car-service partners.Continue reading...

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Sony and LG Woo With Free Apps to Bring Photos, Facebook to Life

Posted by Sheila Shayon on August 6, 2012 10:18 AM

‘Million Moments’ is the latest free photo viewer app for smartphones from Sony Digital Network Applications (SDNA), enabling users to organize their cherished smartphone photos in a magazine-like format with a variety of layouts. The upgrade, available through the App Store and Google Play enables a changeable book cover photo, photo rotation, and chosen order of display from 'Oldest first' or 'Newest first.'

Users can also add 'labels' to specific photos to build albums with just these 'labeled' photos, creating millions of moments worth keeping. Supported languages include English, French, German, Italian, Spanish, Portuguese, Russian, Chinese (Traditional), Korean and Japanese. 

Over at LG, meanwhile, the brand's mission is to show the best things in life are even better in 3D. LG 3D Studio plays with the possibilities, and 3D Newsfeed, their first app, puts your Facebook wall in 3D, as you can see below:Continue reading...

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Xerox Rochester Jazz Fest Swings With Augmented Reality App

Posted by Sheila Shayon on July 31, 2012 03:09 PM

The Xerox Rochester International Jazz Festival is now available beyond upstate New York via an augmented reality mobile app called “Jazz Finder.”

A series of jazz genre posters placed throughout the city during the nine-day festival lets users scan any poster with the iPhone or Android app which provides historical information, sampling from the 110 festival artists and tracking of musicians' set times, and snap photos with an artist’s AR avatar for sharing on Facebook and Twitter.

"As creative technologists, we are inspired by the immense contribution Xerox continues to make to the computer-science revolution," comments Motive CEO Brian McSweeney, the New York/Dublin-based digital agency that produced the campaign in collaboration with Xerox and Roberts Communications.Continue reading...

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