Move over, roller babies; Evian is wooing consumers with puppies. The French water's UK marketing team this week set up an experiential pitstop designed to stop Londoners in their tracks, wooing passersby (via Facebook) with Alpine treats and husky puppies.

The pitch: "You and up to five friends could be sampling the sensory pleasures of our bespoke evian purity creations including evian 'snow melt' mocktails and nibbles as you gaze across stunning views of the Alps. Book now at http://on.fb.me/AlpineExperience." Check out the converted container/pop-up chalet, and the pups, below.Continue reading...

You want to go check out some serious water polo at the Olympic Games this summer in London but don’t feel like ponying up a boatload of cash to make it happen? Well, you just might have the opportunity.

United Continental Holdings has announced that it will let its loyalty-program members use their points to bid on events and experiences, such as tickets to attend the London 2012 Games, entry to concerts, and other hot tickets, according to the Chicago Tribune.

The new auction site, Mileage Plus Headliners, sets minimum bids for experiences, with a ski trip to California’s Mammoth Mountain that includes a private guide starts at 27,000 miles while four tickets to see the Chicago Orchestra starts at just 5,000 miles. Other experiences to bid on include “an opportunity to train like a pilot in United's flight simulator in Denver” and the possibility of being one of the first travelers on the Boeing Dreamliner when United gets delivery of that plane.Continue reading...

Brandchannel recently took a peek at Perrier's risque business with burlesque artist Dita Von Teese. Now comes word from the U.K. of Volvo's European launch of its S60 model — or as Volvo calls it, the Naughty S60. 

Volvo, trying to shake its image as a family-friendly brand, recently hosted underground parties in London, Paris, Milan, Berlin and Madrid. In addition to hip musical acts (such as Facehunter and Lykke Li), to drive word of mouth Volvo invited a mix of hipsters, bloggers and celebrities.

A mobile augmented reality app guided guests to the hidden parties. But that's not what made it all (and one event in particular) particularly naughty.Continue reading...