best global brands

The Age of You: How the Best Global Brands Are Creating Mecosystems

Posted by Sheila Shayon on October 9, 2014 12:51 PM

The 2014 edition of the Interbrand Best Global Brands report is out and confirms the dominance of tech brands as Apple remains No. 1 and the world’s most valuable brand for a second straight year, followed by Google, with Coca-Cola at No. 3. 

It’s the first year that two brands are valued at more than $100 billion: Apple at $118.9 billion, up 21 percent from last year, and Google, at $107.4 billion, up 15 percent from last year.

“Apple and Google’s meteoric rise to more than USD $100 billion is truly a testament to the power of brand building,” stated Jez Frampton, Global CEO of Interbrand (brandchannel's parent company).

“These leading brands have reached new pinnacles—in terms of both their growth and in the history of Best Global Brands—by creating experiences that are seamless, contextually relevant, and increasingly based around an overarching ecosystem of integrated products and services, both physical and digital.”

It's a theme that Interbrand calls "The Age of You."Continue reading...

best global brands

IKEA Forced To Unpack Its Internal Brand Valuation: $11 Billion

Posted by Dale Buss on August 10, 2012 06:05 PM

IKEA's standing as one of the world's most valuable brands is a hot topic this week after the company was compelled to disclose its internal brand valuation. The privately held furnishings company has been historically secret about its business metrics — but it finally revealed its internal valuation of its brand because of some changes in corporate structure that came to light.

According to SAPA/AFP, "Swedish furniture giant Ikea said Thursday it had sold its trademark to one of its own subsidiaries for nine billion euros (11 billion dollars), the first time the company has put a book value on the brand. Ikea, which has a complex ownership structure, said its Liechtenstein-based Interogo Foundation had sold the brand name to subsidiary Inter Ikea Systems on January 1, 2012. The transaction was aimed at 'consolidating and simplifying the group's structure,' Inter Ikea Group's head of communications Anders Bylund told AFP."

"Complex ownership structure" is putting it lightly — Ikea's Interogo Foundation only came to light last year following an investigation by Swedish journalists.Continue reading...

best global brands

Video Watch: Interbrand Global CEO Jez Frampton on Building Unbeatable Brands

Posted by Shirley Brady on April 4, 2012 04:44 PM

Above, watch Interbrand Global CEO Jez Frampton's master class on what makes a world-changing brand. In this program, Jez shares real-world stories as he discusses the building of world-leading brands, and the fundamentals of brand valuation that determine Interbrand's Top 100 Best Global Brands annual ranking. 

This video was filmed before a live audience for the What's Next? television series that airs across Latin America. It's produced by HSM Global, producers of the World Business Forum, and airs on their ManagemenTV network. It's also distributed online by HSM's, which provides insights and inspiration dedicated to building better businesses, better people, and a better world — all themes that Frampton discusses in this video.

best global brands

IBM Names First Female CEO

Posted by Shirley Brady on October 25, 2011 06:30 PM

The IBM board of directors today elected Virginia "Ginni" Rometty president and CEO of the company, effective January 1, 2012. She succeeds IBM chairman, president and chief executive officer Samuel J. Palmisano, who retires as IBM's traditional age of 60 and will remain chairman of the board.

"Ginni Rometty has successfully led several of IBM's most important businesses over the past decade—from the formation of IBM Global Business Services to the build-out of our Growth Markets Unit," Palmisano said in a statement. "But she is more than a superb operational executive. With every leadership role, she has strengthened our ability to integrate IBM's capabilities for our clients. She has spurred us to keep pace with the needs and aspirations of our clients by deepening our expertise and industry knowledge. Ginni's long-term strategic thinking and client focus are seen in our growth initiatives, from cloud computing and analytics to the commercialization of Watson. She brings to the role of CEO a unique combination of vision, client focus, unrelenting drive, and passion for IBMers and the company's future. I know the board agrees with me that Ginni is the ideal CEO to lead IBM into its second century."Continue reading...

best global brands

Apple Rises Into Top 10 on Best Global Brands Ranking

Posted by Shirley Brady on October 4, 2011 10:54 AM

As Apple gets ready to reveal the iPhone 5 today, the brand that Steve Jobs built has broken into the Top 10 of Interbrand's Best Global Brands ranking for the first time. With a brand value that increased a whopping 58%, Apple is now ranked at #8, up from #17 on last year's list, making it the biggest-rising brand this year.

Part of the rationale for Apple's leap: "great branding meeting great technology to deliver a unique overall experience," according to Interbrand's 2011 report. Looking ahead, "Steve Jobs’ recent resignation has the world curious about the impact on this innovative company as it is unclear how much of the brand’s success was due directly to Jobs’ own vision and control, and how much was due to his team—including new CEO, Tim Cook."

Technology brands dominate this year's list, accounting for seven of the top ten brands (besides Apple, there's IBM, Microsoft, Google, GE, Intel, and HP) and four of the five biggest risers. New entrant HTC, the Taiwanese mobile device-maker that recently shifted from B2B to B2C, makes its debut on the list at #98.

Check out the new 2011 report at, and watch Interbrand CEO Jez Frampton's 2011 overview below.Continue reading...

best global brands

Interbrand's 2010 Best Global Brands: Who's In, Who's Out

Posted by Shirley Brady on September 15, 2010 09:00 PM

Interbrand has released its 2010 ranking of the world's best global brands. The 11th annual assessment of the world's most successful brands for the first time doesn't include BP, which lost billions of dollars of value, and brand equity, due to the Gulf Oil spill.

"BP's environmental disaster and inability to make good on its brand promise of 'Beyond Petroleum' led to its falling off the list and helped competitor Shell emerge as an industry leader," Interbrand (the parent company of brandchannel) stated. As a result of BP's fall from grace, Shell is now ranked 81—up from 92 last year—in this year's standings.

Toyota, which also had a tough year in the wake of recall-related consumer mistrust, lost 16% of its brand value and fell out of the top 10, dropping from 8 to 11 as "its long-standing reputation for reliability, efficiency and innovation helped it weather the crisis better than expected.

Goldman Sachs, "once the envy of Wall Street," increased one position (from 38 to 37) and saw its brand valuation rise 1%. The financial services giant "faces the dichotomy of strong economic results and an angry public that will continue to lash out until the company begins to demonstrate that it is making sincere efforts to better align its ethics with its brand."

HP cracked into the top 10, making #10 "despite a challenging year" and for "smart additions to its product portfolio." Other tech brands, meanwhile, dominated the top five fastest gaining brands.Continue reading...

best global brands

In Emerging Markets, Coke Is Still "It"

Posted by Abe Sauer on October 21, 2009 11:54 AM

To put the Coca-Cola's "disappointing" quarter into perspective: The brand's net income in the third quarter was $1.9 billion (about 81 cents per share), up from $1.89 billion a year earlier. By volume, its overall sales still climbed 2% (after a 4% rise in the second quarter and a 2% rise in the first).

But is Coke in trouble? Granted, the brand is an icon and will never be gone. But even as sales of carbonated soda drinks (like Coke) rose1% in the quarter, those snazzier drinks the kids like so much, like Vitaminwater, rose 7%.Continue reading...

best global brands

H&M Attracts Shoppers With (Deeper) Discounts

Posted by Stephanie Startz on September 25, 2009 01:55 PM

How does a retailer lure shoppers into stores when consumers are resigned not to spend? Clothing retailer H&M has managed to increase sales 13% in the last quarter, thanks to consumers "attracted to markdowns," announcing a 4% profit last quarter. Despite an 11% like-for-like decline in August sales, the discounter's recession-friendly proposition of fast fashion at affordable prices aided the brand's rise in Interbrand's Best Global Brands 2009, gaining 11% in Brand Value and jumping up one spot, to 21. 

According to the Interbrand, H&M plans to add up to 7,000 new jobs and open 225 new stores worldwide. The brand plans aggressive expansion into the Asia-Pacific and Russian markets, which have weathered the economic crisis better than some regions, and should be welcoming. In Japan, consumers have shown a cultural shift away from status obsession, and are now much more open to affordable brands. Continue reading...

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