Posted by Shirley Brady on February 24, 2012 05:03 PM
Interbrand Global CEO Jez Frampton this week announced Japan’s Best Global Brands 2012 in a keynote speech in Tokyo.
“It’s a testament to the excellence of this country’s leading companies and the wealth of talent their brands represent,” Frampton commented. "It's not just 'business as usual' we are witnessing. It's business driven by passion and a will to overcome adversity."
The remarkable success stories highlighted in the new ranking includes such top Japanese brands as Toyota, Honda, Canon, Sony, Nintendo, Panasonic, Nissan, Lexus, Toshiba and Komatsu.Continue reading...
Posted by Dale Buss on January 9, 2012 11:01 AM
The opening of the press preview at the North American International Auto Show today was focused on celebrating the renaissance of the American Big Three automakers and their home town of Detroit, but non-U.S.-based automakers stole a march on them in winning both of the prestigious vehicle-of-the-year awards that are dispensed at the show.
The Hyundai Elantra was named the North American Car of the Year, and the Land Rover Evoque, an SUV, was named the North American Truck of the Year, by a panel of 50 automotive journalists.
Hyundai also won the Car of the Year Award three years ago, for its Genesis, and the clustering of such top-shelf recognition underscored the feat that the Korea-based brand has pulled off in the U.S. market over the last few years. Hyundai's U.S. sales grew by 20 percent in 2011 over the year before.Continue reading...
Posted by Dale Buss on November 4, 2011 02:02 PM
Chevrolet's future is increasingly global, as the brand chalks up big sales of its new Cruze compact sedan in China, for example, and as General Motors leadership plots ways to extend Chevy further in Europe, where Opel has always been its reigning small-car brand. But for right now, at least, Chevrolet is All-American.
A year after the whole "Chevy vs. Chevrolet" naming flap, GM is wrapping up a weeks-long celebration of the brand's centennial with the showing of a new documentary film, Chevy 100, An American Story, at the Detroit Institute of Arts in downtown Detroit.
The film premiered on the centennial, November 3rd, as Chevy celebrated selling its one millionth Cruze. The New York premiere is on November 14th, after which it will be shown on Discovery's new Velocity Channel.Continue reading...
Posted by Shirley Brady on October 19, 2011 06:35 PM
General Motors' Chevrolet brand turns 100 on November 3rd. To celebrate its pending centenary, GM is debuting the commercial above during the first game of the 2011 World Series, which starts at 7:30 pm ET on FOX.
As the Texas Rangers play the St. Louis Cardinals, viewers who stick around during the commercial breaks (or catch the #chevy100 hashtag on Twitter) will see "Then and Now," a spot featuring Ray Charles' live version of America the Beautiful and the voiceover of celebrity spokesman Tim Allen, along with vintage photos from Chevy's archives, fans, employees and Flickr.
The "Chevy Runs Deep" tagline is included, while Allen intones: "For the first hundred years, and for generations to come. Thank you for making us a part of your life." According to The New York Times' Stuart Elliott, the spot, by Omnicom's Goodby, Silverstein & Partners agency, compliments a pair of online campaigns already underway.Continue reading...
Posted by Shirley Brady on August 3, 2011 01:28 PM
Johnson & Johnson released this video marking its 125th Anniversary on August 3rd (when its employees rang the opening bell at the New York Stock Exchange), celebrating "our history, our products and our community." Watch below to see how J&J celebrated around the world.Continue reading...
Posted by Sheila Shayon on July 29, 2011 03:00 PM
On August 1st, 1981, at 12:01 a.m., MTV: Music Television launched and changed the face of television, music and branding. That means the brand that once typified youth rebellion is (gasp!) old enough to be the age of its target demographic — and you know what they say about trusting anyone over 30...Continue reading...
Posted by Mark J. Miller on July 4, 2011 05:00 PM
IBM and Nivea aren't the only brands turning 100 in 2011.
Whirlpool also marks a centenary in business this year and as a little extra feather in its cap, the Public Relations Society of America has recognized it for superior performance in the area of media relations.Continue reading...
Posted by Dale Buss on June 27, 2011 05:30 PM
Among brand marketers honored at the 2011 Cannes Lions awards, which wrapped up on Sunday, Chrysler won five awards for "Born of Fire," the kick-off to its 2011 "Imported From Detroit" campaign that debuted during the Super Bowl in February.
Featuring Detroit native Eminem, the Chrysler 200 sedan, and the gritty spirit of Motor City, the commercial – and the resulting accolades – were only steps on the way toward the company’s goal of fully defining the Chrysler brand and etching it in the minds of American consumers, according to the brand's marketing head.
“We’re not mainstream or vanilla; there is something special about this brand,” said Melissa Garlick, head of advertising for the Chrysler brand, to brandchannel.Continue reading...