Posted by Dale Buss on June 27, 2011 05:30 PM
Among brand marketers honored at the 2011 Cannes Lions awards, which wrapped up on Sunday, Chrysler won five awards for "Born of Fire," the kick-off to its 2011 "Imported From Detroit" campaign that debuted during the Super Bowl in February.
Featuring Detroit native Eminem, the Chrysler 200 sedan, and the gritty spirit of Motor City, the commercial – and the resulting accolades – were only steps on the way toward the company’s goal of fully defining the Chrysler brand and etching it in the minds of American consumers, according to the brand's marketing head.
“We’re not mainstream or vanilla; there is something special about this brand,” said Melissa Garlick, head of advertising for the Chrysler brand, to brandchannel.Continue reading...
Posted by Michael Waltzer on June 24, 2011 05:00 PM
The Oscars of Advertising, the Cannes Lions festival now taking place in France over seven days and 57 sessions, wraps up on Sunday.
At the Cannes Lions 2011, marketing and advertising innovators, communications ninjas, design savants, digital thought-leaders and other big thinkers come together to inspire, debate, and entertain. From outdoor advertising to media to radio to design, almost all forms of communication are covered, judged, applauded and recognized.
Brandchannel joins in the applause — check out the 2011 Cannes Lions Grand Prix winners below, and stay tuned for an update after the final round of winners are announced on Sunday.Continue reading...
Posted by Mark J. Miller on June 16, 2011 03:00 PM
The company that invented the memory and hard drive in your computer, the magnetic strip on your credit card, the punch cards developed for Social Security, the … well, a whole lot of things, International Business Machines (originally the Computing Tabulating and Recording Corporation) today turns 100.
The brand's marketers have created a rich array of materials to celebrate the centennial, including corporate citizenship projects, producing a terrific series of short films, making Watson a celebrity, producing an e-book and a hardcover book, a social marketing campaign, and (of course) a company-wide celebration.
Some of the press coverage today looks at another significant number — the fact that CEO Sam Palmisano is turning 60 — which is the age that IBM CEOs generally retire. He’s been in the position since 2002.Continue reading...
Posted by Shirley Brady on May 11, 2011 11:30 AM
What becomes a legend most on its 125th birthday? If you're Coca-Cola, you share the wealth.Continue reading...
Posted by Michael Waltzer on May 6, 2011 04:00 PM
Happy Birthday Coca-Cola, Happy Birthday to you!
Many American homes will be celebrating Mother’s Day Sunday, but the Atlanta-based soft drink maker will mark the day by kicking off a year-long promotional calendar of events to mark the milestone.
In the US, the day will be the launch of Coca-Cola's "125 Years of Summer Fun" campaign, featuring commemorative bottles, new 1.25 liter packaging, and ads.
Find out how the 125-year-old brand has managed to stay relevant throughout the years and read more about 125 Years of Happiness in our Coca-Cola birthday story – including a look at some of the brand’s most memorable ads.
Posted by Theresa Howard on May 5, 2011 01:30 PM
Coca-Cola doesn’t look a day older than 25 as it counts down to its 125th birthday Sunday to kick off a year-long celebration.
The American icon soft drink brand that seems to have won the battle with old age has prevailed. It shows just how young and hip it is with a free concert for Coke associates and families on Saturday.
The lineup of musicians and artists includes World Cup flag-waver K’NAAN, Natasha Bedingfield, and Ne-Yo. And, oh, America’s favorite emcee, Ryan Seacrest, will host. Get all the details on catching the concert's live-stream at cocacola.com/125.
Tomorrow we’ll take a look at how Coke has shed its stodgy image over the years and is poised to use its youth and vibrancy to help double revenue by 2020.
Posted by Shirley Brady on May 3, 2011 04:00 PM
New York City Mayor Michael Bloomberg and Taxi and Limousine Commissioner David Yassky today announced the winner of the city's Taxi of Tomorrow competition: the Nissan NV200.
“It’s going to be the safest, most comfortable and most convenient cab the City has ever had,” said Bloomberg at today's press conference about the winning vehicle, which will feature a paint job that pays tribute to the city's iconic Checker Cab company, which closed last year.
“We started this process to leverage our taxi industry’s purchasing power to get the highest quality taxi, one that that can expand and redefine the legendary image of New York City taxicabs," he added about the prize, which is worth $1 billion to the winning automaker.Continue reading...
Posted by Dale Buss on April 21, 2011 02:00 PM
Things are changing so fast in the US auto market that brands are looking at an entirely different picture now than they were six months ago. And they may be looking at yet another new picture six months hence.
But this week, two esteemed handicappers of automotive marketing took snapshots of how car brands are doing in presenting themselves. The big winners: BMW, Cadillac, Ford, Honda, Kia, Mercedes-Benz and Toyota.Continue reading...