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Erdinger Alcohol-Free Beer: The Drink of Champions?

Posted by Jennifer Sokolowski on February 15, 2011 05:30 PM

Beer has long been seen as the drink of choice of armchair quarterbacks rather than world-class athletes, but German beer maker Erdinger is looking to change that.

The brand has made inroads in its quest to sell nonalcoholic beer as a sports drink in Europe and hopes to eventually convince Americans as well that alcohol-free beer is just the right refreshment for after a workout.Continue reading...

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Booze Newz: Cheers from the Heart

Posted by Jennifer Sokolowski on February 11, 2011 05:30 PM

Sam Adams Makes Sure Men Get Their Valentine Love Too

Valentine’s Day mostly seems to be about making women happy, but what about letting men feel the love too? Samuel Adams and want to make it easy with the Hoppy Valentine’s Day gift basket which actually does include flowers (Bavarian Noble hops in a “collectible glass hexagon jar”) along with pint glasses and goodies including cheese, salami, dark chocolate and nuts.

Apparently, the way to a man’s heart really is through his stomach. Beer sold separately.Continue reading...

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Booze Newz: Space Beer, Presidential Beer, Olympic Beer and Retro Beer. Cheers!

Posted by Jennifer Sokolowski on February 4, 2011 05:45 PM

To Infinity and Beyond – and Beer

Space is the final frontier — and although space tourism is in its infancy, there may come a day when Spring Break is spent on a space ship rather than on a beach. There’s just one problem: It's difficult to drink beer in space.

As Vostok Space Beer explains on its website, “First, the sense of taste is reduced due to mild swelling of the tongue. Second, drinking beers can be uncomfortable – bubbles do not rise to the top, because there is no “top” in space. So if you have to burp, you will burp both beer and bubbles.” Well, that is a problem.

Luckily, Vostok, a joint venture between Saber Astronautics Australia and the 4-Pines Brewing Company, is on it, developing a beer that can be drunk in “microgravity and on Earth. “ The recipe is based on a stout and Vostok has contracted with Astronauts4Hire to test the beer in weightlessness onboard a series of parabolic flights. Meanwhile, the beer is available for purchase on Earth at retail locations in Australia. Here’s to the future!Continue reading...

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Absolut Tea Party: Absolut Boston Gets an Exotic Makeover into Wild Tea

Posted by Jennifer Sokolowski on February 2, 2011 01:00 PM

Absolut is going exotic with its new Wild Tea vodka featuring a campaign with Karen O of the Yeah Yeah Yeahs. But the flavor was originally associated with a good old Yankee city that no one would call exotic: Boston. It’s a study not only in product testing, but in marketing a very similar product in vastly different ways.Continue reading...

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From Jameson's Top Seller to a Rival

Posted by Jennifer Sokolowski on February 1, 2011 05:00 PM

While it’s certainly nothing new for alcohol brands to set up their own bars, it is a bit of a twist for a bar to set up its own alcohol brand.

That’s exactly what Kieran Folliard, owner of four Irish pubs in Minneapolis, has done. According to the Minneapolis Star Tribune, Folliard has long claimed that his bar the Local sells more Jameson than anywhere else in the world. But now he’s having his own whiskey made at Cooley, Ireland's last independent distillery (and the oldest distillery in the world).

Known for its own Kilbeggan label, the distillery (above) will produce and ship Folliard's private whiskey to America, bottling it under the name of 2 Gingers to sell at his bars, and possibly to eventually release to wider distribution.Continue reading...

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Walgreens Offers Private-Label Beer

Posted by Jennifer Sokolowski on January 31, 2011 04:30 PM

While drugstores are the place to go to get your cough drops and allergy tablets, they are also places to pick up another kind of medicine — the self-medicating kind found in alcoholic beverages. 

We recently wrote about Duane Reade luring Brooklyn hipsters by offering high-end bottled beer and fresh beer on tap to go in Williamsburg. Now Walgreens is going in a completely different direction: offering its own private-label beer at the low end of the price scale.

Quietly introduced in mid-December, Walgreens now offers Big Flats 1901 lager in more than 4,600 of the chain’s 7,655 locations, according to the Chicago Tribune.

“In just the first few weeks of sales consumer feedback has been very positive, as beer drinkers across the U.S. are thrilled to have such a quality brew at a value price,” Kathleen Burns, senior marketing manager at Novato, Calif.-based Winery Exchange (which produces private-label alcohol brands for retailers including Costco and Trader Joe's) said in a statement.

While we have to wonder at the name — “flat” isn’t a word that you want to associate with beer, although the name is meant to evoke flat boats that delivered goods to settlers in upstate New York — it’s obvious that the beer’s price is the real point here.Continue reading...

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Knob Creek Rolls out the (Single) Barrel

Posted by Jennifer Sokolowski on January 28, 2011 02:00 PM

In a development that should have bourbon aficionados raising their glasses, Knob Creek is bringing to market its long-awaited Single Barrel Reserve, the first new release from the brand since it was introduced by Jim Beam in 1992.

The new bourbon should be on shelves by next month. Ever responsive to consumers, which the brand lets customize its bottle labels, this week an update was posted on its Facebook page to whet fans' appetite:

The master distillers at Knob Creek taste test each batch and then individually select the privileged few to become Knob Creek Single Barrel Reserve. Bringing you this quality and taste requires a significant amount of additional time, but at Knob Creek, we don’t shy away from something that’s Worth the Effort. Only a few short weeks until you can find it on the shelves! Who's excited?

Talk about a rhetorical question.

Judging by the comments, they all are!Continue reading...

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Moonshine Makes It from Backwoods to Cocktail Bar

Posted by Jennifer Sokolowski on January 26, 2011 04:30 PM

Moonshine in L.A.? Sounds like an episode of The Beverly Hillbillies, but according to the Los Angeles Times, modern moonshine is making inroads into the chic bars of the beautiful people. The clear whiskey is showing up as the latest ingredient du jour for the city's most innovative bartenders.

But this isn't your great-grandpa's moonshine, so called because of its illegal nature. Today's moonshine — also called white dog — is whiskey that has not yet been aged in barrels, creating its distinct color and flavor. Moonshine showcases the raw materials of the whiskey rather than the wood it's aged in.

Original Moonshine, made by Stillhouse distillery in Culpepper, Va., uses the recipe that the distiller's grandfather used to make the illegal stuff in the '30s, with similar equipment.

It may be the most ubiquitous brand of moonshine on the market, but it certainly isn't the only one.Continue reading...

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