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brand and bottle

Absolut Vodka Seeks Absolut Purity in Paris

Posted by Michael Waltzer on December 19, 2011 05:05 PM

No ink, no paint, and 100% cellulose paper. Too little ingredients for a bus ad for a big brand like ABSOLUT, right? Wrong. Those ingredients are what artist Simon Schubert and the brand's marketers feel best represents purity, or, "ABSOLUT Purity".

ABSOLUT Vodka is featuring the poster, above, in an Avenue de l’Opéra bus shelter in Paris. It consists of a single sheet of blank paper using only folds and shadows playing off lighting. That means no ink, no chlorine, and no color. The dramatic poster is meant to portray the multi-sided bottle the brand produced for holiday imbibing and New Year's ringing in, an eye-catching limited edition gift.

See more of the campaign in the video below:Continue reading...

brand and bottle

From MMMBop to MMMHop, Hanson Goes From Band to Brand

Posted by Mark J. Miller on December 7, 2011 06:11 PM

When the teen-heartthrob band of brothers Hanson appeared on Saturday Night Live back in 1997, Will Ferrell and host Helen Hunt dressed up as terrorists, kidnapped the trio, and forced them to listen to their outrageously infectious and overly sappy hit tune MMMbop endlessly in hopes of making them all insane.

Well, Isaac, Taylor, and Zac came out of the studio alive and kicking that night (after performing the tune) but their latest venture may make some think they are slightly out of their minds.

Rolling Stone reports that the band next year plans to release a new brew, an India Pale Ale called (of course!) MMMHop IPA. Might as well take advantage of the one song that millions of people worldwide actually remember from the band that is still churning out tunes. The song, by the way, went double platinum and up to No. 1 in 27 countries. (Dang the Finnish! It only hit No. 4 there.)Continue reading...

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Starbucks Expands Alcohol-Serving Locations

Posted by Mark J. Miller on December 6, 2011 12:02 PM

Starbucks has the morning-coffee-run market pretty much locked up, but now it has plans for your afternoon and evenings as well. It has been testing how well beer and wine sales do at five locations in Seattle and one in Portland, Ore., for the last two years and it’s done so well that the company is planning to start offering alcohol at five to seven of its locations by the end of next year, according to the Chicago Sun-Times

In a bid to woo customers in other "dayparts" (read: off-peak hours when office workers are sufficiently caffeinated), its licensed alcohol-serving venues don't serve alcohol until after 2 p.m. each day and would also add such things as almonds and bread with olive oil dip to the food menu.

The first such location appeared in 2009 in Seattle as a concept location bearing a new brand name, 15th Avenue Coffee and Tea, the Seattle Times reports, and then reverted to the Starbucks name.

"It's something our customers have really been responding to," said spokesman Alan Hilowitz to the Times. "They want to sit and relax, and maybe one person wants to have coffee and the other wants beer or wine. People also can go out after work without having to go to a bar, and people who are underage can go and have a cup of coffee instead."Continue reading...

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"Halal Whisky" Brand ArKay Launches

Posted by Barry Silverstein on December 2, 2011 05:30 PM

Islamic law forbids the use of alcohol — and that means about a quarter of the world's population cannot enjoy the taste of whisky. At least not until now.

Enter ArKay — the world's first alcohol-free whisky-flavored beverage that has been halal-certified (halal signifies the substance in permissible under Islamic law).

The brand came about when a group of friends were drinking and sharing ideas, according to Zeshan Ahmed, VP of Sales for Arkay Beverages. "They felt there was a hole in the beverage market that needed to be filled with something like this," Ahmed told brandchannel. "They were looking for a flavor that would be well known and universal. The flavor of whisky came to mind. It took five years to develop the rich flavor and smell that is the trademark of ArKay."Continue reading...

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Founding Fathers Brew For A Cause

Posted by Abe Sauer on November 25, 2011 04:17 PM

A new brew is on the shelves in Minnesota and North Dakota and headed to the isles of another dozen or so states early next year. The beer brand is Founding Fathers, and like those guys, it's patriotic beyond the norm.

But will its pedigree cause conflict with another similarly-named beer?Continue reading...

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Absolut Celebrates 30 Years' History With The LGBT Community

Posted by Sheila Shayon on November 10, 2011 05:55 PM

Absolut Vodka Cut, above, is just the latest in a series of the Swedish brand’s embrace of the LGBT community which dates back to 1981, before it was fashionable.

Starting with ads in The Advocate and After Dark, and extending to charitable and cause-related donations and outdoor advertising, Absolut is marking its three-decade relationship with the lesbian, gay, bisexual and transgendered community with a yearlong anniversary campaign, “Absolut Outrageous” (“Out” appears in pink), featuring the tagline: “Celebrating 30 years of going out and coming out.”

Now that it’s popular, established marketers like Procter & Gamble, Unilever, General Motors, Macy’s, Campbell Soup, Orbitz, PepsiCo and American Airlines are all on the LGBT bandwagon. But Absolut was the “first big brand to commit to and pursue the market” by being “the first continuously present major brand in gay media,” said Michael Wilke, former executive director of the Commercial Closet Association, now senior U.S. consultant for Out Now Consulting.Continue reading...

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Dan Aykroyd Can Finally Drink His Own Vodka in his Home Province

Posted by Mark J. Miller on October 24, 2011 01:05 PM

When Canadian-born actor/comedian Dan Aykroyd decided to start selling his own alcoholic beverages four years ago, starting with launching a wine brand, he likely never imagined that he wouldn’t be able to drink one of his own products in his own hometown.

Then along came Crystal Head vodka, which he started selling in the U.S. in 2009 for $50 a pop and packaged it in a skull-shaped bottle. Brilliant marketing, right? Well, yes, except that it meant that Aykroyd couldn’t sell the stuff in his own home province due to a ruling by the Liquor Control Board of Ontario that it was in violation of the board’s social-responsibility rules, according to thedrinksbusiness.com blog.

“The image of the human skull is the thing that’s really problematic for us,” LCBO spokesman Chris Layton said at the time of the ban, according to the website. “It’s an image that’s commonly associated with death, which is especially problematic at a time when there are concerns around binge drinking by younger adults.”Continue reading...

brand and bottle

Ciroc and Roll: Diddy Apologizes for Cooking Grey Goose

Posted by Mark J. Miller on October 7, 2011 05:29 PM

Among hip-hopreneur Diddy’s many pressing responsibilities to furthering the brand of himself is as a “brand ambassador” of Ciroc vodka. So when he sees someone sipping on some other brand, he’s got to, you know, let them in on the secret that his vodka might be better than theirs.

Diddy recently did just this in an Atlanta nightclub when he noticed an attendee drinking Grey Goose vodka, an archrival. It didn’t help him that the whole thing, like everything else these days, was captured on video and soon uploaded to YouTube where anyone in the world (who doesn’t live in a totalitarian government state) can witness his suggestion. But even he now admits he came across a little too strongly.Continue reading...

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