brand and bottle

Founding Fathers Brew For A Cause

Posted by Abe Sauer on November 25, 2011 04:17 PM

A new brew is on the shelves in Minnesota and North Dakota and headed to the isles of another dozen or so states early next year. The beer brand is Founding Fathers, and like those guys, it's patriotic beyond the norm.

But will its pedigree cause conflict with another similarly-named beer?Continue reading...

brand and bottle

Absolut Celebrates 30 Years' History With The LGBT Community

Posted by Sheila Shayon on November 10, 2011 05:55 PM

Absolut Vodka Cut, above, is just the latest in a series of the Swedish brand’s embrace of the LGBT community which dates back to 1981, before it was fashionable.

Starting with ads in The Advocate and After Dark, and extending to charitable and cause-related donations and outdoor advertising, Absolut is marking its three-decade relationship with the lesbian, gay, bisexual and transgendered community with a yearlong anniversary campaign, “Absolut Outrageous” (“Out” appears in pink), featuring the tagline: “Celebrating 30 years of going out and coming out.”

Now that it’s popular, established marketers like Procter & Gamble, Unilever, General Motors, Macy’s, Campbell Soup, Orbitz, PepsiCo and American Airlines are all on the LGBT bandwagon. But Absolut was the “first big brand to commit to and pursue the market” by being “the first continuously present major brand in gay media,” said Michael Wilke, former executive director of the Commercial Closet Association, now senior U.S. consultant for Out Now Consulting.Continue reading...

brand and bottle

Dan Aykroyd Can Finally Drink His Own Vodka in his Home Province

Posted by Mark J. Miller on October 24, 2011 01:05 PM

When Canadian-born actor/comedian Dan Aykroyd decided to start selling his own alcoholic beverages four years ago, starting with launching a wine brand, he likely never imagined that he wouldn’t be able to drink one of his own products in his own hometown.

Then along came Crystal Head vodka, which he started selling in the U.S. in 2009 for $50 a pop and packaged it in a skull-shaped bottle. Brilliant marketing, right? Well, yes, except that it meant that Aykroyd couldn’t sell the stuff in his own home province due to a ruling by the Liquor Control Board of Ontario that it was in violation of the board’s social-responsibility rules, according to blog.

“The image of the human skull is the thing that’s really problematic for us,” LCBO spokesman Chris Layton said at the time of the ban, according to the website. “It’s an image that’s commonly associated with death, which is especially problematic at a time when there are concerns around binge drinking by younger adults.”Continue reading...

brand and bottle

Ciroc and Roll: Diddy Apologizes for Cooking Grey Goose

Posted by Mark J. Miller on October 7, 2011 05:29 PM

Among hip-hopreneur Diddy’s many pressing responsibilities to furthering the brand of himself is as a “brand ambassador” of Ciroc vodka. So when he sees someone sipping on some other brand, he’s got to, you know, let them in on the secret that his vodka might be better than theirs.

Diddy recently did just this in an Atlanta nightclub when he noticed an attendee drinking Grey Goose vodka, an archrival. It didn’t help him that the whole thing, like everything else these days, was captured on video and soon uploaded to YouTube where anyone in the world (who doesn’t live in a totalitarian government state) can witness his suggestion. But even he now admits he came across a little too strongly.Continue reading...

brand and bottle

Bud Friends America: Anheuser-Busch Putting Cash into U.S.

Posted by Mark J. Miller on October 7, 2011 11:31 AM

Anheuser-Busch may be owned by the Belgium company InBev, but that doesn’t mean it’s forgotten the country of its origin: the US of A.

In case you hadn’t noticed, things have been a little tight on the financial front for most folks recently so the brewer is doing something that could help all Americans in one way or another — investing “more than $1 billion in its breweries and other facilities nationwide that will support the growth of its brands and reinforce its commitment to local U.S. communities where it operates.”

"Our beer brands are the favorites of millions of U.S. adults, and supporting their growth requires an ongoing commitment to quality, innovation and technologically advanced operations," stated Luiz Edmond, president of Anheuser-Busch InBev North America, in a press release. "Our employees, local leaders and communities where we operate are a part of our success, and we are pleased to make business investments that are good for all of our stakeholders."

A lot of the dollars spent also help the company go greener at many of its breweries.Continue reading...

brand and bottle

Fortune Brands Ditches Name for a Shot of Beam

Posted by Mark J. Miller on October 4, 2011 05:01 PM

They say to never mix business with pleasure but it’s been working for the folks at Jim Beam since 1795.

It’s been working so well, in fact, that Fortune Brands ditched its non-liquor-related businesses and changed its name to Beam Inc. on Tuesday, when it began trading under its new moniker on the New York Stock Exchange.

Kentucky Gov. Steve Beshear and Beam president and CEO Matt Shattock celebrated the change Monday in the Bluegrass State, where the company will build “the company’s global research and development center,” according to the Louisville Courier-Journal.

Shattock also “unveiled a new logo for the company," whose execs will ring the closing bell at the New York Stock Exchange on Friday to celebrate its new public identity.Continue reading...

brand and bottle

Budweiser Goes Big in Brazil

Posted by Mark J. Miller on October 3, 2011 01:59 PM

Anheuser-Busch InBev is planning to market America's Heartland brew — Budweiser — to Brazil as a premium brand.

Its plan is do more than just tell Brazilians "This Bud's for you" in Portuguese. AB InBev is planning to sell the world's third-largest beer market (and other emerging markets) on the American Dream, as AB InBev CMO Chris Burggraeve comments to Bloomberg Businessweek.

The move also makes sense as beer sales in America have lost their momentum in the last five years. Imports and craft beers along with lower-calorie brews are taking away major chunks of the marketplace once dominated by some big-name brands. For companies such as MillerCoors and AB InBev, that’s meant the loss of beaucoup bucks.Continue reading...

brand and bottle

Booze Newz: Johnnie Walker Chills With Porsche, and more

Posted by Jennifer Sokolowski on September 30, 2011 05:02 PM

Chillin’ Like a Villain with Johnnie Walker Blue Label

Johnnie Walker Blue Label and Porsche Design Studio have teamed up to create the Johnnie Walker Blue Label Collection of mini-bars designed to keep your bottles of Johnnie Walker ready to sip in style.

The made-to-order Johnnie Walker Blue Label Private Bar, available from Harrods, features state-of-the-art motion sensors to activate opening, revealing three bottles of Johnnie Walker Blue Label and four crystal glasses, “presented on a precisely angled surface – 24 degrees, like the bottle’s label” and “subtly illuminated to showcase the perfect serve of JWBL.”Continue reading...

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