2014 Brandcameo Product Placement Awards

brand bailout

Barilla Promises More Diversity and Inclusion After LGBT Snub

Posted by Mark J. Miller on November 7, 2013 07:14 PM

Italian pasta maker Barilla won itself a boatload of bad blood back in September when its chairman, Guido Barilla, told a radio interviewer that his company would never use a gay family in its advertising. 

Following the ill-advised remarks, consumers around the world vowed to boycott the brand while competitors jumped on the opportunity to tout their inclusive brand outlook. But since the outcry, Barilla has been working to better understand the needs of the market.

According to Reuters, the 55-year-old “held at least eight meetings with gay organizations and activists both in Italy and in the United States, a market where it is counting on for growth outside its crisis-hit home.” And now Barilla has apparently seen the error of its ways and is planning to not only make its company more diverse but to create a more inclusive ad campaign.Continue reading...

brand bailout

American Apparel Gets a Leg Up From George Soros

Posted by Abe Sauer on March 12, 2012 01:14 PM

Maybe he's a fan of the disco pant. Or maybe he's tired of advancing his "one world" socialist government crusade. Whatever's driving him, it seems George Soros is ready to bail out American Apparel.

According to the American Apparel of the newspaper business, The New York Post, "Crystal Financial, a Boston-based firm that boasts Soros’ hedge fund as its lead investor, will immediately replace and expand a $75 million revolving credit line from Bank of America." Of course, the paper did not pass up a chance to note that Soros, like American Apparel founder Dov Charney, shared a penchant for sexual harassment litigation.

But, like the billionaire's attempts to prop up the Obama regime, is it too little too late?Continue reading...

brand bailout

Koch Industries Securing Anti-Koch URLs Including AntiKoch.com

Posted by Abe Sauer on August 22, 2011 05:09 PM

Since the 2008 election, Koch brothers David and Charles have taken an unabashed, high-profile role as the catalysts behind anti-Obama tea-party activism and movements. From funding small-government tea party seed groups like Americans for Prosperity to paying heavily for top lobbyists to loosen regulation on their Koch Industries oil and paper interests, their efforts have made "Koch" an almost household name.

Until now, the Kochs seemed to care little about the hostility they had aroused from the other side of the political spectrum. But recent online registrations prove that, behind the scenes, there are PR efforts afoot to protect the Koch brand.

Progressive activist group One Wisconsin Now points out that, last week, "Koch Industries registered at least three anti-Koch domains: StopKoch.com, StopKochIndustries.com, and AntiKoch.com."Continue reading...

brand bailout

Jumo Exits for GOOD

Posted by Sheila Shayon on August 18, 2011 05:06 PM

The web world is a fickle mistress, even for high-rollers like Facebook co-founder Chris Hughes, whose venture Jumo (which he discusses above with Stephen Colbert) was just acquired by GOOD, magazine-publisher-turned-digital-media-platform. The financial terms are: $0, an “advisory” role for Hughes, and the chance for Jumo’s 16 employees to reapply for their jobs with GOOD, according to Betabeat.

The guru behind Barack Obama’s acclaimed 2008 digital strategy (Fast Company called him, perhaps excessively, “The Kid Who Made Obama President”), Hughes proved less successful with a social network for philanthropy and activism.Continue reading...

brand bailout

Saab Finally Finds a Chinese Dance Partner

Posted by Dale Buss on May 16, 2011 06:00 PM

Never say never, but it looks like Saab finally has located a Chinese financial partner that will allow the venerable Swedish automotive brand a lease on life at least for a year, the Pang Da Automobile Trade group.

After an existential rollercoaster that already has seen Saab dun suppliers, lose credit from them, and idle its factory in Trollhattan, Sweden, Saab chief Victor Muller announced on Monday that his Spyker Cars – owner of the Saab brand after General Motors dumped it last year – has signed a tentative financing and import deal with the largest publicly traded car distributor in China.

Of course, it was just late last week that Spyker was supposed to be talking with Chinese SUV maker Great Wall about a hook-up following the collapse of its previous tentative deal with yet another Chinese vehicle manufacturer, Hawtai Motor Group.

The reason for all this confusion is that the Chinese government is trying to winnow its profligate automotive sector down into six to 10 long-term players that can serve the nation’s booming consumer demand for vehicles and also compete effectively with imported brands that have captured the native population’s fancy — and that really covet the growth dynamics there.Continue reading...

brand bailout

Dish Network Dishes Out $320 Million in Blockbuster Deal

Posted by Barry Silverstein on April 7, 2011 01:00 PM

Can a brand left for dead be revived by a satellite TV provider?

That's the question on the minds of analysts and investors alike as Dish Network made a winning bid yesterday valued at $320 million for the assets of video rental leader gone bankrupt, Blockbuster.

What's Dish up to? Tom Cullen, EVP with Dish, said in a statement, "Blockbuster will complement our existing video offerings while presenting cross-marketing and service extension opportunities for Dish Network."

But not everyone's buying that.Continue reading...

brand bailout

Clinton "Relieved" by World Expo Sponsors

Posted by Shirley Brady on May 24, 2010 02:05 PM

Hillary Clinton was less awed than "relieved" at the sight of the brand-centric U.S. pavilion at the Shanghai World Expo over the weekend.

According to the New York Times account of her visit, the U.S. Secretary of State (and future Secretary of Defense?) toured the pavilion's "Citibank- and Pfizer-sponsored theaters, gauzy eight-minute videos featuring representatives from Chevron, General Electric, and Johnson & Johnson, environmentally friendly features sponsored by Alcoa, and a gift shop with licensed merchandise from Disney."

Asked by a reporter what she thought, Clinton replied, “It’s fine. Can you imagine if we had not been here?” She also met with Indra K. Nooyi, the CEO of PepsiCo, and dined with other major sponsors.

America’s participation in the 2010 World Expo had been "in jeopardy because Congress restricts the spending of public money on world’s fairs," until major brand sponsors stepped up to the plate.

brand bailout

With Luxury On The Run, Mercedes Stresses Safety

Posted by Abe Sauer on October 19, 2009 05:06 PM

Though the Dow's back over 10,000, and record bonuses are again expected on Wall Street, luxury is still declining. So what's an ostensibly luxury auto brand like Mercedes Benz to do?

Though it seems the iconic German brand had a better than expected third quarter, word is that Mercedes will soon start to stress its autos' new safety technologies over their poshness.  Mercedes' VP of US marketing Steve Cannon tells Automotive News, "You have to give people the justification that says, 'Yes, a Mercedes-Benz is relevant to me -- it can save my life.'"Continue reading...

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