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brand collaborators

P&G Looks to University Partnerships to Spur Innovation

Posted by Dale Buss on March 29, 2012 03:03 PM

Over the last 10 years or so, Procter & Gamble's Connect + Develop program has forged hundreds of relationships with outside vendors and inventors that have led to myriad big new products for the company — including the Crest SpinBrush, Swiffer Dusters and Olay Regenerist — have brought refinements and ingredients that weren't thought of or available internally, and have helped lead a surge in innovation at the Cincinnati-based giant.

Connect + Develop is still at it in a more challenging era, including looking for ways to out-license Procter & Gamble brands, products, processes and ideas as well as bringing still more interesting stuff from the outside in. And while archrival Unilever has been generating some buzz recently with news that it is setting up a new online platform as part of its own "open innovation" strategy, the head of P&G's longer-tenured operation believes Connect + Develop remains well in the lead among the company's competitive set.

"They got quite a bit of publicity, and that's cool," Jeff Weedman, P&G's vice president of global business development, told brandchannel. "I expect us to do well in an open marketplace."Continue reading...

brand collaborators

Marni x H&M Collaboration Hits Stores

Posted by Shirley Brady on March 8, 2012 09:45 AM

Spotted a crowd outside your local H&M today? Fashionistas are lining up as the new Marni capsule collection hits stores. At H&M's New York City location at Fifth Avenue 18th Street, the queue extended the length of the block by 8:30am.

brand collaborators

Converse x Gorillaz: Fans Get Ready to DoYaThing

Posted by Mark J. Miller on February 21, 2012 01:01 PM

Converse is continuing its "Three Artists. One Song" musical collaborations with a new single being released Friday: DoYaThing, a "robo-funk" (as NME calls it) track featuring Blur spinoff Gorillaz with guests Andre 3000 of Outkast fame and musician/producer James Murphy in his post-LCD Soundsystem guise.

The track is promoting the brand's limited edition Gorillaz-themed line of sneakers, which includes camouflage Chuck Taylor high top sneakers, designed by comic book artist Jamie Hewlett, who was best known for Tank Girl before he designed the Gorillaz characters.

The co-branded collection/single/video launch is being promoted with a Twitter hashtag and teaser videos, which you can check out below.Continue reading...

brand collaborators

Todd Oldham Gets Crafty for Target

Posted by Shirley Brady on January 25, 2012 01:29 PM

Designer Todd Oldham has teamed up with Target to create Kid Made Modern, a exclusive Target collection of art supplies and craft kits for kids and parents, available on May 20th. It's inspired by Oldham's 2009 book, Kid Made Modern.

brand collaborators

Karl Lagerfeld's Masstige Fashion Kollection Lands at Net-a-Porter

Posted by Shirley Brady on January 25, 2012 01:01 PM

Net-a-Porter today revealed Karl, fashion designer Karl Lagerfeld's first "masstige" collection, in a global series of events that includes five pop-ups (in Sydney, New York, Paris, London & Berlin) for Lagerfeld's first diffusion line.

Launch elements included a mysterious cube in Paris, an augmented reality app to enhance the five pop-ups, and a series of fake news reports on Net-a-Porter's YouTube channel to build buzz ahead of the launch.

The collection is available exclusively on Net-a-Porter.com starting today (including rebranding its Facebook, Twitter and website with Lagerfeld's logo today) before it's available on the designer's website next month.Continue reading...

brand collaborators

Ad Watch: Target Promotes Jason Wu Collection

Posted by Shirley Brady on January 23, 2012 12:07 PM

Feb. 5th may be the Super Bowl, but for fashionistas, it's another red letter day: when Jason Wu's exclusive collection for Target hits stores and Target.com. Watch Target's new commercial, above.

brand collaborators

M.A.C. Collaborates with Fashion Eccentrics

Posted by Sheila Shayon on December 22, 2011 11:01 AM

MAC, the Canadian-born global brand of cosmetics that built its name and credibility with makeup artists, is known for its limited-edition lines inspired by celebrities such as Lady Gaga, the latest celebrity endorser of its Viva Glam line. Now, it's embracing lesser-known fashion icons whose style is no less eccentric, even if their names are better known by fashion insiders.

Take 90-year-old Iris Apfel’s MAC makeup line coming in January, which is described as "a color collection inspired by a rare bird who has always been ahead of her time," says MAC's official release. The 20-piece collection is “full of bombastically bright lipsticks, attention-grabbing nail lacquers and unambiguous hues of eye-shadow,” writes The Daily Mail, and an “impeccable brow pencil." 

The ever-chic Apfel is delivering her signature eccentricity, an inspiration for decades in jewelry, fashion and museum exhibitions, to make-up. “The range proves, yet again, that the wonderfully outspoken nonagenarian is beyond compartmentalising — falling far outside the usual fashions associated with those old enough to be great grand-mothers,” writes the Mail.Continue reading...

brand collaborators

Nike Adds Miami Heat to LeBron 9 Shoe

Posted by Mark J. Miller on December 22, 2011 10:01 AM

The Miami Heat and Dallas Mavericks will reprise their NBA Finals matchup from last season on Christmas Day, the first day of this shortened NBA season. The Heat will likely get to watch the Mavs celebrate their Finals victory again before they tipoff their new season.

LeBron James, who says that it took him two or three weeks to start coming out of his depression after the Finals, isn’t going to enjoy the show too much.  Something he will likely enjoy is the launch of a special design for his ninth signature shoe with Nike, the LeBron 9, which is slated for release on Dec. 31st.

The Huffington Post reports that Nike is putting a little bit of Miami flavoring in the $170 shoe by commissioning locally-flavored art from one of the city’s coolest artists, Alvaro Ilizarbe, who goes by the name Freegums, for one version of the shoe.Continue reading...

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