Learn more about Sustainable Brands 2015 San Diego

brand collaborators

Louis Vuitton Inspires Selfridges, Printemps to Get Dotty for Yayoi Kusama

Posted by Shirley Brady on September 3, 2012 04:04 PM

Louis Vuitton today released a closer look at its year-long collaboration with Japan's dot-happy avant-garde artist Yoyoi Kusama. In addition to the limited-edition collection featuring her iconic polka dots, the brand is sponsoring her current Whitney museum exhibition in New York and released a book and iPhone app in support. Its new video walk-through of the pop-up store at Printemps Paris, above, gives a closer look at one of seven Kusama-centric Vuitton in-store boutiques around the world.

In an unprecedented move at one of those co-branded retail installations, Selfridges is devoting all 24 windows at its London flagship to the Vuitton x Kusama collection through Oct. 1st, including producing two short films titled "Spot the Difference" for the takeover and extending the Kusama craze to a Tate Modern tie-in. More on why Louis Vuitton designer Marc Jacobs and Vuitton's partners are besotted with Kusama's dots below.Continue reading...

brand collaborators

Google, Getty Images and AmEx Step Up for World Heritage Sites Preservation

Posted by Sheila Shayon on June 4, 2012 01:02 PM

Getty Images and Google have partnered on the World Wonders Project, virtually exploring 132 historic sites ranging from Stonehenge to Pompeii using Google’s Street View technology and Getty’s archival collection of 80 million plus images, as seen above.

Google 3D models, YouTube videos and Street View, the popular feature of Google Maps available in 39 countries, plus additional resources from partners including UNESCO, the World Monuments Fund and Ourplace, make this a unique project uniting preservation, technology, and heritage.Continue reading...

brand collaborators

Banana Republic Aims to Maintain "Mad Men" Mojo with Trina Turk

Posted by Shirley Brady on May 29, 2012 04:29 PM

Gap Inc. credits its record first quarter results to Banana Republic's first designer collaboration: the two-time Mad Men collection created by the show's costumer, Janie Bryant. Now it's hoping lightning will strike twice, with its second collaboration also evoking the swinging sixties, thanks to designer Trina Turk.

Banana Republic’s North American same-store sales rose 5 percent in the three months ended April 28, the most in two years, while total revenue at the unit rose 7.4 percent to a first-quarter best of $622 million, according to Gap’s earnings reported on May 17th. 

As Mad Men grapples with the changing styles and mores of the 1960's, Banana Republic is continuing on the same path by signing Turk, known for her colorful, Palm Springs-inspired, 'cocktails by the pool' summer-ready capsule collection, including the strapless dress worn by model Coco Rocha (who's guest style editor for Target this month), above. (A selection of Turk's BR designs, arriving June 7th, will be available in a Gilt.com pre-sale at noon ET on Wednesday.)Continue reading...

brand collaborators

P&G Looks to University Partnerships to Spur Innovation

Posted by Dale Buss on March 29, 2012 03:03 PM

Over the last 10 years or so, Procter & Gamble's Connect + Develop program has forged hundreds of relationships with outside vendors and inventors that have led to myriad big new products for the company — including the Crest SpinBrush, Swiffer Dusters and Olay Regenerist — have brought refinements and ingredients that weren't thought of or available internally, and have helped lead a surge in innovation at the Cincinnati-based giant.

Connect + Develop is still at it in a more challenging era, including looking for ways to out-license Procter & Gamble brands, products, processes and ideas as well as bringing still more interesting stuff from the outside in. And while archrival Unilever has been generating some buzz recently with news that it is setting up a new online platform as part of its own "open innovation" strategy, the head of P&G's longer-tenured operation believes Connect + Develop remains well in the lead among the company's competitive set.

"They got quite a bit of publicity, and that's cool," Jeff Weedman, P&G's vice president of global business development, told brandchannel. "I expect us to do well in an open marketplace."Continue reading...

brand collaborators

Marni x H&M Collaboration Hits Stores

Posted by Shirley Brady on March 8, 2012 09:45 AM

Spotted a crowd outside your local H&M today? Fashionistas are lining up as the new Marni capsule collection hits stores. At H&M's New York City location at Fifth Avenue 18th Street, the queue extended the length of the block by 8:30am.

brand collaborators

Converse x Gorillaz: Fans Get Ready to DoYaThing

Posted by Mark J. Miller on February 21, 2012 01:01 PM

Converse is continuing its "Three Artists. One Song" musical collaborations with a new single being released Friday: DoYaThing, a "robo-funk" (as NME calls it) track featuring Blur spinoff Gorillaz with guests Andre 3000 of Outkast fame and musician/producer James Murphy in his post-LCD Soundsystem guise.

The track is promoting the brand's limited edition Gorillaz-themed line of sneakers, which includes camouflage Chuck Taylor high top sneakers, designed by comic book artist Jamie Hewlett, who was best known for Tank Girl before he designed the Gorillaz characters.

The co-branded collection/single/video launch is being promoted with a Twitter hashtag and teaser videos, which you can check out below.Continue reading...

brand collaborators

Todd Oldham Gets Crafty for Target

Posted by Shirley Brady on January 25, 2012 01:29 PM

Designer Todd Oldham has teamed up with Target to create Kid Made Modern, a exclusive Target collection of art supplies and craft kits for kids and parents, available on May 20th. It's inspired by Oldham's 2009 book, Kid Made Modern.

brand collaborators

Karl Lagerfeld's Masstige Fashion Kollection Lands at Net-a-Porter

Posted by Shirley Brady on January 25, 2012 01:01 PM

Net-a-Porter today revealed Karl, fashion designer Karl Lagerfeld's first "masstige" collection, in a global series of events that includes five pop-ups (in Sydney, New York, Paris, London & Berlin) for Lagerfeld's first diffusion line.

Launch elements included a mysterious cube in Paris, an augmented reality app to enhance the five pop-ups, and a series of fake news reports on Net-a-Porter's YouTube channel to build buzz ahead of the launch.

The collection is available exclusively on Net-a-Porter.com starting today (including rebranding its Facebook, Twitter and website with Lagerfeld's logo today) before it's available on the designer's website next month.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia