2014 Brandcameo Product Placement Awards

brand collaborators

Desigual x Cirque du Soleil Collection Arrives for the Holidays

Posted by Shirley Brady on November 29, 2011 12:41 PM

Cirque du Soleil-inspired flights of fashion are shipping to Desigual stores this week, as the Spanish sportswear brand brings its first official Cirque du Soleil fashion collection to its 8,000 stores in time for the holidays.

Check out some designs from the 60-item collection of clothing and accessories for men, women and children below, along with a video explaining the partnership, which was announced in June and also includes a small collection of Desigual designs for Cirque's e-boutique.Continue reading...

brand collaborators

Sneak Peek: Check Out Marni's Upcoming Collection for H&M

Posted by Shirley Brady on November 29, 2011 12:16 PM

Hot on the high heels of its capsule collection with Versace, H&M has revealed that its next designer collaboration will be with Italy's Marni label, with a spring collection that will hit stores in March.

“I wanted to create a true Marni wardrobe by revisiting all our favorite pieces in signature fabrics and prints," Marni designer Consuelo Castiglioni stated. "As always, I love juxtaposing prints and colours, mixing modern tribal with Bauhaus graphic adding sporty utilitarian elements."

Fashion-lovers lined up only two weeks ago to snap up the Versace x H&M collection, which was also sold in a "best of" pop-up store at Selfridges in London in a first for the Swedish fast fashion retailer.

brand collaborators

Converse Seeks Camouflage with Gorillaz

Posted by Mark J. Miller on November 18, 2011 02:51 PM

Britain's Gorillaz band may be just four cartoon dudes with 'tude, but that didn’t stop the group’s second album, 2005’s Demon Days, from going five times platinum in the UK, double platinum in the States, and nabbing five 2006 Grammy Award nominations, one of which they won.

It also hasn’t stopped the band from making a deal with Converse to design a line of shoes, according to Spin.

One of the band’s flesh-and-blood cofounders, comic book creator Jamie Hewlett of Tank Girl fame, “has designed a series of Gorillaz-themed prints for the Gorillaz Chuck Taylor All Star collection,” Spin reports.

They are due to hit shelves in February, the same month that the NBA All-Star game is scheduled to take place in Orlando. But who knows if that is going to happen or not with the way owners and players are facing off in a collective-bargaining standoff that is getting tenser.Continue reading...

brand collaborators

Nike ‘Back to the Future’ Shoes Raise $9.4 Million for Michael J. Fox Foundation

Posted by Mark J. Miller on November 15, 2011 04:04 PM

When 1985’s Back to the Future blew the doors off of the box office (eventually pulling in $303.87 billion), two sequels were automatically set into motion and released in 1989 and 1990. And somewhere in there, someone got fully turned onto the joy of product placement. 

Back to the Future II was particularly chockfull of brand names, including Pepsi, Texaco, Mattel, Pizza Hut, Black and Decker, The Weather Channel, 7-Eleven, and AT&T, among others. But fans salivated most over the special shoe that Nike designer Tinker Hatfield created for the film, the Nike MAG shoe, with its glowing LED panel and an electroluminescent “Nike” for Michael J. Fox to wear as the film’s hero, Marty McFly.

Sneaker aficionados had been begging the company for years to release the same shoe to the mainstream. So in a highly-publicized eBay auction in September, Nike made only 1,500 to auction off on eBay to raise cash for Michael J. Fox’s Foundation for Parkinson’s Research. The result was $4.7 million from consumers, which a matching initiative doubled to $9.4 million.Continue reading...

brand collaborators

Tattooed Tokidoki Barbie Doll Raises Parents' Ire

Posted by Mark J. Miller on October 24, 2011 02:32 PM

She’s got pink hair, high heels, leopard-skin leggings, a heart-and-crossbones logo on her shirt, tattoos, and goes by the name of Barbie.

She's also the centerpiece of the Tokidoki x Mattel collaboration, which this month releasedlimited edition of the iconic doll that is probably the funkiest version yet in her 52-year history. Called Tokidoki Barbie, it sells for $50 and is an homage to Tokidoki, the Italian-based, Japanese-inspired brand, and also features a related collection of women's clothing and accessories. 

At $50 a pop, Barbie’s latest makeover is aimed at Barbie and Tokidoki collectors more than kids, but it's already got some parents' knickers in a twist, according to the UK's Daily Mail.

One commenter on the Ms. Twixt website, which is designed for the parents of tween girls to share and virtually shake their heads, wrote, “Encouraging children that tattoos are cool is wrong, wrong, wrong. Mattel why not put a cigarette and a beer bottle in her hand while you're at it!”

Another said, “I think it is horrible and sends the wrong message to young people,” the Mail notes. “In no way should a tattoo be honored.”Continue reading...

brand collaborators

Starbucks Makes a Splash with Designer Tees

Posted by Mark J. Miller on September 20, 2011 01:13 PM

It used to be that when someone accidentally spilled hot coffee on themselves at a restaurant, they went ahead and sued (with one famously being awarded $2.86 million by a jury, which was later reduced). These days, it appears that Starbucks thinks people would like to actually pay money to appear as if they’ve made a mess of themselves.

Designers Alexander Wang, Sophie Theallet, and Billy Reid each have won a Council of Fashion Designers of America/Vogue Fashion Fund Award during the last three years. So what do they do? They all partner with Starbucks and design limited-edition T-shirts to help celebrate the Seattle company’s 40th birthday, of course, according to Fashionista.com. 

Wang, who's also making Dockers chic this fall, apparently didn’t too much time into figuring out what to do with his shirt design.Continue reading...

brand collaborators

Dockers Gets Hip, Pricey with Alexander Wang Collaboration

Posted by Mark J. Miller on September 14, 2011 10:01 AM

Vanity Fair's October issue cites Dockers' Alpha Khaki line as the 'it' pants for fall. Yes, Dockers.

Now GQ magazine, long known as the place to check out for men’s fashion news, has cozied up the Levi Strauss owned brand. GQ is spreading the word about its annual Menswear Awards by matching Dockers with its award winner and nominees for a limited edition “collectible” capsule collection.

Fibre2Fashion.com reports that Dockers has partnered with the publication’s Best New Menswear Designer Winner, Alexander Wang, along with five other designers to produce a limited-edition collection.Continue reading...

brand collaborators

Target Puts Tradition Into Masstige with Missoni Collection

Posted by Shirley Brady on August 31, 2011 02:04 PM

Target's highly anticipated Go International collection with Missoni aims to boost the venerable Italian fashion house in the US when it arrives in stores and online on September 13. 

In a teaser video above, Margherita Maccapani Missoni explains the history behind her family’s knitwear-to-lifestyle brand and the inspiration for the limited-edition capsule collection — Target's biggest designer collaboration to date, with more than 400 pieces on offer this fall.Continue reading...

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