Posted by Sheila Shayon on July 25, 2011 11:00 AM
Inside, a branded entertainment project starring Emmy Rossum and co-funded by Intel and Toshiba, debuts today at 2pm EST. As we noted earlier this month, the tech brands have joined forces for The Inside Experience, a crowdsourced hybrid of film and social media that riffs on the iconic "Intel Inside" tagline — collaborating not only with each, but with the audience.
The plot: A young woman, Christina, played by Rossum is trapped in a room with only a Toshiba Satellite P775 laptop - powered by a second-generation Intel chip, and an undetectable Internet connection. The character must rely on her social network to deduce her location and plan her escape. That's where the social web kicks in, starting today.Continue reading...
Posted by Sheila Shayon on July 18, 2011 04:00 PM
A new alliance between Target and The Hamilton Wood Type and Printing Museum in Two Rivers, Wisconsin, proves once more that all things old are new again…or in this case, Vintage Varsity, as Target's back-to-school fall fashion collection is called, with the tagline: "Cool Never Fades.”
Many of the designs, licensed by the museum to Target, are not available anywhere else in the world.Continue reading...
Posted by Sheila Shayon on July 13, 2011 03:00 PM
Pepsi has partnered with Foursquare to globalize the badge concept as part of its "Summer Time is Pepsi Time" campaign — you know, the one that has fun with "Coke's" Santa. Now, Foursquare check-ins are encouraging fans to unlock Pepsi's summer fun.
This isn’t Pepsi’s first partnership with Foursquare, as they first teamed for charity in December 2009, with a Christmas pledge drive to donate 4 cents to CampInteractive for New York-based check-ins.
This new campaign, which officially launched July 4th weekend, takes the action to designated locations including beaches, pools, parks, ballparks and stadia. Check-in at any three venues earns users badges and qualification for sweepstakes prizes.Continue reading...
Posted by Shirley Brady on June 8, 2011 02:30 PM
Gap Inc. announced its first major design move since ousting Gap's chief designer Patrick Robinson last month.
Following GapKids' successful collaboration with Stella McCartney, Diane von Furstenberg has been tapped to design her first childrenswear collection at Gap, slated to debut next March.
DVF is famed for her bold graphics and, of course, the wrap dress — can a Gap Wrap Dress to tots be heading to stores?Continue reading...
Posted by Kat Johnson on May 11, 2011 02:00 PM
Fashion collaborations have produced some odd bedfellows before, but none that intrigue our inner child—while befuddling our outer grown-up—like the projects of Walt Disney Signature, Disney’s adult lifestyle consumer products brand extension.
Working with high-profile design talents in art, home and fashion design, the brand has produced a series of unlikely products, from Italian armchairs with a TRON: Legacy motif to $1,000 pavé diamond “dinosaur” bracelets inspired by Fantasia.
The latest Disney collaboration to set fashionistas abuzz is the Pirates of the Caribbean: On Stranger Tides collection from hip accessory label Hayden-Harnett. It seems an offbeat choice for the Brooklyn-based business, which is better known for It bags and retro rags than for swashbuckling style.Continue reading...
Posted by Michael Waltzer on April 28, 2011 05:00 PM
Look out Mario, it's Bowser! And he’s captured Peach! What special power will you call upon to save her? Converse!?
To celebrate the 25th anniversary of Super Mario, Converse Japan and Nintendo have teamed up to produce a Super Mario version of the Chuck Taylor shoe.Continue reading...
Posted by Sheila Shayon on April 4, 2011 12:00 PM
Last year we brought you news about The Brandery, a Cincinnati-based consumer marketing "accelerator" that welcomed its first class of high-tech startups in September and showcased their efforts in November.
It's now inviting the second class of startups to apply for a $20,000 grant, which includes mentoring, and some of the best minds in brand marketing and positioning helping the startups figure out their consumer marketing and product development.
Applications for the 12-week program will be accepted through June 1, and five qualifying companies will be selected to start the program on August 1.
We asked co-founder Dave Knox, the P&G veteran who is now CMO of Rockfish Interactive, about takeaways from the first round and thoughts for applicants for the second.Continue reading...
Posted by Shirley Brady on April 1, 2011 02:30 PM
Curious how last month's Coca-Cola Music 24-hour recording session with Maroon 5 went? Listen above to see how the fans' contributions shaped the song, which is available for free download at coca-cola.com/music.
For the first 100,000 downloads, the brand will make a donation to one of its flagship philanthropic projects on behalf of each downloader: The Coca-Cola Africa Foundation's Replenish Africa Initiative (RAIN), which aims to provide access to clean water to at least 2 million Africans by 2015.
According to Coca-Cola PR, fans from more than 139 countries tuned in, with over 350,000 views "logged on to the live stream throughout the duration of the session as fans tuned in to watch the creative process unfold." Additionally, over 25,000 fans tweeted their thoughts and messages of support via @cocacola using the #withMaroon5 hashtag to the band in the studio.