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brand collaborators

Tattooed Tokidoki Barbie Doll Raises Parents' Ire

Posted by Mark J. Miller on October 24, 2011 02:32 PM

She’s got pink hair, high heels, leopard-skin leggings, a heart-and-crossbones logo on her shirt, tattoos, and goes by the name of Barbie.

She's also the centerpiece of the Tokidoki x Mattel collaboration, which this month releasedlimited edition of the iconic doll that is probably the funkiest version yet in her 52-year history. Called Tokidoki Barbie, it sells for $50 and is an homage to Tokidoki, the Italian-based, Japanese-inspired brand, and also features a related collection of women's clothing and accessories. 

At $50 a pop, Barbie’s latest makeover is aimed at Barbie and Tokidoki collectors more than kids, but it's already got some parents' knickers in a twist, according to the UK's Daily Mail.

One commenter on the Ms. Twixt website, which is designed for the parents of tween girls to share and virtually shake their heads, wrote, “Encouraging children that tattoos are cool is wrong, wrong, wrong. Mattel why not put a cigarette and a beer bottle in her hand while you're at it!”

Another said, “I think it is horrible and sends the wrong message to young people,” the Mail notes. “In no way should a tattoo be honored.”Continue reading...

brand collaborators

Starbucks Makes a Splash with Designer Tees

Posted by Mark J. Miller on September 20, 2011 01:13 PM

It used to be that when someone accidentally spilled hot coffee on themselves at a restaurant, they went ahead and sued (with one famously being awarded $2.86 million by a jury, which was later reduced). These days, it appears that Starbucks thinks people would like to actually pay money to appear as if they’ve made a mess of themselves.

Designers Alexander Wang, Sophie Theallet, and Billy Reid each have won a Council of Fashion Designers of America/Vogue Fashion Fund Award during the last three years. So what do they do? They all partner with Starbucks and design limited-edition T-shirts to help celebrate the Seattle company’s 40th birthday, of course, according to Fashionista.com. 

Wang, who's also making Dockers chic this fall, apparently didn’t too much time into figuring out what to do with his shirt design.Continue reading...

brand collaborators

Dockers Gets Hip, Pricey with Alexander Wang Collaboration

Posted by Mark J. Miller on September 14, 2011 10:01 AM

Vanity Fair's October issue cites Dockers' Alpha Khaki line as the 'it' pants for fall. Yes, Dockers.

Now GQ magazine, long known as the place to check out for men’s fashion news, has cozied up the Levi Strauss owned brand. GQ is spreading the word about its annual Menswear Awards by matching Dockers with its award winner and nominees for a limited edition “collectible” capsule collection.

Fibre2Fashion.com reports that Dockers has partnered with the publication’s Best New Menswear Designer Winner, Alexander Wang, along with five other designers to produce a limited-edition collection.Continue reading...

brand collaborators

Target Puts Tradition Into Masstige with Missoni Collection

Posted by Shirley Brady on August 31, 2011 02:04 PM

Target's highly anticipated Go International collection with Missoni aims to boost the venerable Italian fashion house in the US when it arrives in stores and online on September 13. 

In a teaser video above, Margherita Maccapani Missoni explains the history behind her family’s knitwear-to-lifestyle brand and the inspiration for the limited-edition capsule collection — Target's biggest designer collaboration to date, with more than 400 pieces on offer this fall.Continue reading...

brand collaborators

Intel and Toshiba Launch The Inside Experience

Posted by Sheila Shayon on July 25, 2011 11:00 AM

Inside, a branded entertainment project starring Emmy Rossum and co-funded by Intel and Toshiba, debuts today at 2pm EST. As we noted earlier this month, the tech brands have joined forces for The Inside Experience, a crowdsourced hybrid of film and social media that riffs on the iconic "Intel Inside" tagline — collaborating not only with each, but with the audience.

The plot: A young woman, Christina, played by Rossum is trapped in a room with only a Toshiba Satellite P775 laptop - powered by a second-generation Intel chip, and an undetectable Internet connection. The character must rely on her social network to deduce her location and plan her escape. That's where the social web kicks in, starting today.Continue reading...

brand collaborators

Not Fade Away: Target Plays Against Type

Posted by Sheila Shayon on July 18, 2011 04:00 PM

A new alliance between Target and The Hamilton Wood Type and Printing Museum in Two Rivers, Wisconsin, proves once more that all things old are new again…or in this case, Vintage Varsity, as Target's back-to-school fall fashion collection is called, with the tagline: "Cool Never Fades.”

Many of the designs, licensed by the museum to Target, are not available anywhere else in the world.Continue reading...

brand collaborators

Pepsi Takes Summer Campaign Global with Foursquare

Posted by Sheila Shayon on July 13, 2011 03:00 PM

Pepsi has partnered with Foursquare to globalize the badge concept as part of its "Summer Time is Pepsi Time" campaign — you know, the one that has fun with "Coke's" Santa. Now, Foursquare check-ins are encouraging fans to unlock Pepsi's summer fun.

This isn’t Pepsi’s first partnership with Foursquare, as they first teamed for charity in December 2009, with a Christmas pledge drive to donate 4 cents to CampInteractive for New York-based check-ins.

This new campaign, which officially launched July 4th weekend, takes the action to designated locations including beaches, pools, parks, ballparks and stadia. Check-in at any three venues earns users badges and qualification for sweepstakes prizes.Continue reading...

brand collaborators

Gap Taps Diane von Furstenberg for Kids Collection

Posted by Shirley Brady on June 8, 2011 02:30 PM

Gap Inc. announced its first major design move since ousting Gap's chief designer Patrick Robinson last month.

Following GapKids' successful collaboration with Stella McCartney, Diane von Furstenberg has been tapped to design her first childrenswear collection at Gap, slated to debut next March.

DVF is famed for her bold graphics and, of course, the wrap dress — can a Gap Wrap Dress to tots be heading to stores?Continue reading...

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