brand collaborators

The Brandery is Looking for a Few Good Tech Startups

Posted by Sheila Shayon on April 4, 2011 12:00 PM

Last year we brought you news about The Brandery, a Cincinnati-based consumer marketing "accelerator" that welcomed its first class of high-tech startups in September and showcased their efforts in November.

It's now inviting the second class of startups to apply for a $20,000 grant, which includes mentoring, and some of the best minds in brand marketing and positioning helping the startups figure out their consumer marketing and product development.

Applications for the 12-week program will be accepted through June 1, and five qualifying companies will be selected to start the program on August 1. 

We asked co-founder Dave Knox, the P&G veteran who is now CMO of Rockfish Interactive, about takeaways from the first round and thoughts for applicants for the second.Continue reading...

brand collaborators

Coca-Cola Releases Results of Crowdsourced Maroon 5 Tune

Posted by Shirley Brady on April 1, 2011 02:30 PM

Curious how last month's Coca-Cola Music 24-hour recording session with Maroon 5 went? Listen above to see how the fans' contributions shaped the song, which is available for free download at coca-cola.com/music.

For the first 100,000 downloads, the brand will make a donation to one of its flagship philanthropic projects on behalf of each downloader: The Coca-Cola Africa Foundation's Replenish Africa Initiative (RAIN), which aims to provide access to clean water to at least 2 million Africans by 2015.

According to Coca-Cola PR, fans from more than 139 countries tuned in, with over 350,000 views "logged on to the live stream throughout the duration of the session as fans tuned in to watch the creative process unfold." Additionally, over 25,000 fans tweeted their thoughts and messages of support via @cocacola using the #withMaroon5 hashtag to the band in the studio.

brand collaborators

Gucci Unveils Fiat Car at Milan Fashion Week

Posted by Shirley Brady on February 23, 2011 01:00 PM

For the kick-off of Milan Fashion Week today, Gucci and Fiat unveiled the 500 by Gucci, a special edition of the iconic Fiat 500 customized by Gucci creative director (and UNICEF honoree) Frida Giannini in partnership with Fiat's Centro Stile. Check out Gucci's autumn/winter 2011 runway show here.

brand collaborators

When the Branding Gets Tough: Emporio Armani Collaborates With Filmmakers

Posted by Shirley Brady on February 23, 2011 12:00 PM

Emporio Armani released more from its series of short film projects in collaboration with magazine/media creatives for London Fashion Week.

Katie Price's turn as a Hitchcock-inspired damsel in distress has been followed up by a short (above) directed by Jamie Morgan for POP; and after the jump, Irresistible, a dark and edgy short directed by Alex Lindahl for Italy's Muse magazine.Continue reading...

brand collaborators

Disney on Slice: Kraft and Disney Duet on Skates

Posted by Barry Silverstein on January 11, 2011 02:00 PM

Grilled cheese sandwiches are an acknowledged staple of many children's diets. Disney is arguably the best-known kiddie brand on the planet. So it's only natural that the two should come together somehow.Continue reading...

brand collaborators

H&M's Next Fashion Collaboration is With a Blogger

Posted by Shirley Brady on January 10, 2011 10:30 AM

Swedish fashion retailer H&M's next fashion collaborator won't be a designer on the scale of Lanvin's Alber Elbaz, whose capsule collection was highly anticipated and quickly sold out — or a designer at all, for that matter.

It's producing a limited collection by fellow Swede Elin Kling, who started blogging in 2007 and previewed the autumn/winter 2010 collections on H&M's website (above). She's now considered "Sweden's leading fashionista," according to The Telegraph.Continue reading...

brand collaborators

The Brandery Debuts First Six Innovators

Posted by Sheila Shayon on November 17, 2010 05:30 PM

Back in August we brought you the story of The Brandery, a consumer marketing "accelerator" created by some P&G digital marketing veterans including Dave Knox. We invited Dave to keep in touch with us as the project got rolling.

True to his word, he tells us that tomorrow (Thursday) is Demo Day for the first class of six start-ups in the consumer marketing seed accelerator program.

Fellow entrepreneurs, investors and venture capitalists will be in attendance in Cincinnati, and the rest of us can join virtually on Ustream from 9 AM till 12 PM EST.Continue reading...

brand collaborators

P&G Opens Innovation to External Collaborators

Posted by Sheila Shayon on November 1, 2010 10:14 AM

P&G is looking for a few good ideas. OK, more than a few good ideas — a lot. It's opening its industry-leading Connect + Develop innovation program to external collaboration in its biggest way ever.

The world’s #1 advertiser plans to increase its product innovation and marketing spend by 30% to develop products, internally and externally, whether brand new or tweaking  existing products, through its Connect + Develop initiative.

”We are interested in all types of high-quality, on-strategy business partners, from individual inventors or entrepreneurs to smaller companies and those listed in the Fortune 500 — even competitors," says CEO Bob McDonald in the video above.Continue reading...

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