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brand compassion

Brands in Pink for Breast Cancer Awareness Argue It's Not About the Green

Posted by Dale Buss on October 19, 2012 01:07 PM

Ford is adding to the flurry of pink branding for breast-cancer awareness to promite its first-ever short film about the "Models of Courage" who are the 2012 faces of its six-year-old Ford Warriors in Pink funding program.

Meanwhile, the National Football League, its players and coaches keep upping their own game when it comes to brandishing pink to support Breast Cancer Awareness as the league has done for a few years now. Every player, coach, referee, scoreboard and other parts of stadiums and TV settings seem to be wearing something in the color these days. And the pink is an especially vivid hue that shows up well on TV.

Still, the entire use of pink may be starting to lose some of its awareness-building effects simply because it's become so ubiquitous. A stunning 68 percent of consumers say that few cancer-cause promotions stand out to them, implying that they are blinded by all the pink in the breast-cancer awareness efforts, in a new survey by Cone Communications, according to Marketing Daily.Continue reading...

brand compassion

Rainbow Connection: Starbucks Supports Gay Marriage, Home Depot Gets Boycott

Posted by Abe Sauer on January 25, 2012 07:01 PM

Starbucks is on a libertarian tear. After expanding beer and wine sales last week, the coffee kingpin released a letter to all partners in full support of same-sex marriage rights. It's a bold move considering just how much PR trouble other large brands like Home Depot are currently having with the issue.

But, it seems, the time has come when brand managers have to check their SWOT analyses for the "gay marriage" entry.Continue reading...

brand compassion

Cloud-Based Cybermapping and Social Media Monitor Atrocities Against Children in African Conflict

Posted by Sheila Shayon on October 17, 2011 05:01 PM

Social media is proving a worthy ally for agency Digitaria’s recent launch of LRA Crisis Tracker (seen above), a crisis-mapping platform for African radio stations and non-governmental organizations working to boost awareness about the bloody war waged in Uganda for more than two decades and systemically underreported in Western media. 

A new piece of software based on Salesforce cloud technology enables the LRA Crisis Tracker to follow and chronicle atrocities in remote areas with sub-par communications infrastructure. The team created a custom CMS that delivers the data to the mapping system, and an app with English- and French-language data bundles launched last month.

The Lord's Resistance Army (LRA) is an ultra-violent Christian sect led by Joseph Kony, a self-appointed prophet who considers himself sent from God to replace the Ugandan government with a theocracy based on the Ten Commandments. The LRA is notorious for mass kidnappings of children press-ganged into military service -- since 1987, more than 30,000 children have been abducted and conscripted across the Central African Republic, the Democratic Republic of the Congo and South Sudan.

Since Invisible Children and Resolve launched the map and mobile app, the number of LRA attacks reported publicly has increased by over 600%.Continue reading...

brand compassion

Dick's Pads Concussion-Fighting Credentials

Posted by Dale Buss on August 23, 2011 12:02 PM

Just in time for the gridiron head-knocking to begin anew, Dick's Sporting Goods is trying to add something meaningful to the accelerating problem of concussions from playing football. The chain has launched a new program aimed at boosting neurocognitive testing of high-school students. And Dick's will probably pick up a lot of goodwill -- and, OK, a few sales -- along the way.

The issue of concussions at every level of football is rising to the fore these days. Even though the NFL has reached a newfound labor peace, for instance, seven former players last week sued the league over the league's handling of concussion-related injuries, including two-time Super Bowl champion quarterback Jim McMahon. Seeking class-action status for the suit, the Chicago Bears great said that he played through five concussions and now frequently walks around "in a daze."Continue reading...

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