2014 Brandcameo Product Placement Awards

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KLM Turns In-Flight Entertainment into Elevating Brand Experience for Kids

Posted by Alicia Ciccone on October 11, 2013 04:46 PM

KLM Royal Dutch Airlines is at it again. The innovative airliner is extremely socially savvy and has launched some of the most notable brand-engagement campaigns in the travel industry, including a social media-powered "Meet & Seat" matchmaker and a Sims-like mobile aviation game

And now the aviation brand is doing its part to reach out to its tiniest travelers, too. In partnership with Disney, KLM recently invited a handful of kids to a special pre-screening of Disney's new film, Planes. But the screening didn't take place at a local cinema.

Instead, the company parked one of its aircraft in a hangar at Amsterdam's Schiphol Airport and invited the kids aboard for a once-in-a-lifetime experience that featured real special effects—and snacks, too.Continue reading...

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As Brands Praise Equal Rights, Chick-fil-A's Dan Cathy Keeps Up with Anti-LGBT Sentiment

Posted by Sheila Shayon on June 28, 2013 03:56 PM

This week, much of the social media-verse was rejoicing: praise for SCOTUS and relief to see DOMA go. In a month-long celebration of Pride, brands small and large made their support known. 

"Brands from a wide variety of industries have found that it's a smart business decision to stand not only with LGBT people, but with the majority of Americans who support gay and lesbian couples," Rich Ferraro, VP Communications of GLAAD, told brandchannel.

"Unlike years ago when companies were boycotted over pro-LGBT initiatives, today companies that actively support anti-gay causes are being met with vocal disapproval from the gay community as well as their friends and families, while brands like Delta, Johnson & Johnson and Wells Fargo are building loyal consumer bases simply by being inclusive.”Continue reading...

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#Winning: Sephora Reaps Rewards of Dedicated Customers, Fine-Tuned Service

Posted by Sheila Shayon on April 19, 2013 05:18 PM

Since its inception in 1970s Paris, Sephora has been a disruptive force within the beauty industry. Today, the retailer has 1,750 stores in 30 countries and is turning out revenues upwards of $4 billion.

From its very birth, “this new stand-alone beauty and fragrance store was a real shock for store operators throughout the world,” notes Forbes. “The department stores believed they had the only retail format capable of effectively selling premium beauty and fragrance products. They were wrong.”

Acquired by Louis Vuitton Moet Hennessy in 1997, the first Sephora store opened in New York in 1998. Today there are close to 706 stores in the US, including 386 boutiques inside JCPenney stores, a key element that has kept the ailing department store from drowning. Breaking the barrier of entry, Sephora applied that iconoclastic spirit to wooing a new, younger consumer than those frequenting department stores, with modern brands and a cross-sell of products by in-store sales associates who primp and paint customer’s faces from their choice of products, arranged alphabetically.Continue reading...

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Take a Virtual Tour of the Louis Vuitton - Marc Jacobs Exhibition in Paris

Posted by Shirley Brady on March 16, 2012 01:55 PM

Above, watch a guided tour through the "Louis Vuitton - Marc Jacobs" exhibition that opened during Paris Fashion Week and runs through September 16th.

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Coke Offers Fans a Peek Inside the Can with Secret Formula Move

Posted by Mark J. Miller on December 9, 2011 03:03 PM

Your average consumer has no idea what’s in a can of Pepsi as much as they know what’s in a can of Coke, but one thing the latter has is the mythology of a secret recipe. And that is something that consumers love, USA Today reports.

On Thursday, Coke moved the 125-old “secret recipe” from a safe-deposit box at an Atlanta SunTrust Bank (where it has resided for 86 years) into a "vault of the secret formula" at the soda maker’s World of Coca-Cola tourist attraction in Atlanta, the city that's renowned as Coke's global HQ.

Now, for the princely sum of $16 admission, anyone can go into the exhibit and see the actual vault that Coke's actual recipe is in, adding a new chapter to the fabled history of the beverage's formula.Continue reading...

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Stella Artois Sexes Up the Perfect Pour

Posted by Shirley Brady on October 11, 2011 04:02 PM

As Adweek notes, Stella Artois has been fetishizing its nine-step 'perfect pour' for many years, but it's only now merging the mythical methodology with its camp, 1960's-inspired campaigns. Below, check out the brand's more serious takes on the ritual, starting with its new mobile app.Continue reading...

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Apple's Core: Steve Jobs, Remembered

Posted by Sheila Shayon on October 6, 2011 03:34 PM

Apple announced the death of Steve Jobs yesterday with a classy homepage tribute and these words: "Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple."

Apple's board added in a separate statement, "Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve."

Among the many other moving tributes to the Apple co-founder's legacy:Continue reading...

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Panera Bread Rises With "Make Today Better" Campaign

Posted by Barry Silverstein on June 16, 2011 01:00 PM

When we profiled Panera Bread in 2006, the bakery chain was already flying high.

Five years later, Panera has a nearly 60% market share in the bakery-cafe category in the US, according to food research and consulting firm Technomic. Panera's, closest competitor, Einstein Bros. Bagels, has a little over 8% market share. It also competes with Au Bon Pain, which is in the midst of a brand refresh to increase its market share.

Panera has grown into far more than a place to grab a cup of coffee and a pastry.Continue reading...

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