Posted by Mark J. Miller on July 22, 2014 10:31 AM
Oakley kicked off its first global campaign under the banner "Disruptive by Design" in March, and it appears to be having a positive reception as brand enthusiasts have been posting images of the company’s new “design bunker” at its corporate HQ across social media.
Oakley is also getting some nice face time thanks to this summer's Tour de France, as cyclists grind through one of the most grueling and difficult competitions in the world. The Tour has been a centerpiece for Oakley since way back when Greg LeMond was riding in it.
Oakley challenged itself back in 2008 when two custom pairs of shades were designed and built from scratch in the two weeks before the race got started, according to VeloNews. They served as the prototype for a new line.Continue reading...
Posted by Tom Shanahan on July 4, 2014 01:31 PM
When people think of the 4th of July, it’s fair to say that wide spectrum of things pop into their heads. America, our independence, the state of the union, flags, picnics, parties, and yes, those Budweiser American Flag cans.
Given that last example, it’s a perfect time to take a look at the new brands that are making things in the good ol’ U.S. of A., and ask ourselves, how are they doing it in today’s outsourced world, which are doing it best, and will they be able to continue well into the future?
There is a group of entrepreneurs that have been slowly—and strongly—making the case that this is possible, and using the value of brand to build a following and tell their story. The thinking: they can’t compete with countries that can churn out five times what we can for one-fifth the price, so they have to assure consumers that when they buy American, they’re buying quality.
Therein lies the answer to re-building America’s manufacturing arm: creating small-batch, quality-made goods that harken back to the good old days, when high prices meant nothing if they didn’t mean quality. Let’s take a look at a few that are doing it right.Continue reading...
Posted by Alicia Ciccone on October 11, 2013 04:46 PM
KLM Royal Dutch Airlines is at it again. The innovative airliner is extremely socially savvy and has launched some of the most notable brand-engagement campaigns in the travel industry, including a social media-powered "Meet & Seat" matchmaker and a Sims-like mobile aviation game.
And now the aviation brand is doing its part to reach out to its tiniest travelers, too. In partnership with Disney, KLM recently invited a handful of kids to a special pre-screening of Disney's new film, Planes. But the screening didn't take place at a local cinema.
Instead, the company parked one of its aircraft in a hangar at Amsterdam's Schiphol Airport and invited the kids aboard for a once-in-a-lifetime experience that featured real special effects—and snacks, too.Continue reading...
Posted by Sheila Shayon on June 28, 2013 03:56 PM
This week, much of the social media-verse was rejoicing: praise for SCOTUS and relief to see DOMA go. In a month-long celebration of Pride, brands small and large made their support known.
"Brands from a wide variety of industries have found that it's a smart business decision to stand not only with LGBT people, but with the majority of Americans who support gay and lesbian couples," Rich Ferraro, VP Communications of GLAAD, told brandchannel.
"Unlike years ago when companies were boycotted over pro-LGBT initiatives, today companies that actively support anti-gay causes are being met with vocal disapproval from the gay community as well as their friends and families, while brands like Delta, Johnson & Johnson and Wells Fargo are building loyal consumer bases simply by being inclusive.”Continue reading...
Posted by Sheila Shayon on April 19, 2013 05:18 PM
Since its inception in 1970s Paris, Sephora has been a disruptive force within the beauty industry. Today, the retailer has 1,750 stores in 30 countries and is turning out revenues upwards of $4 billion.
From its very birth, “this new stand-alone beauty and fragrance store was a real shock for store operators throughout the world,” notes Forbes. “The department stores believed they had the only retail format capable of effectively selling premium beauty and fragrance products. They were wrong.”
Acquired by Louis Vuitton Moet Hennessy in 1997, the first Sephora store opened in New York in 1998. Today there are close to 706 stores in the US, including 386 boutiques inside JCPenney stores, a key element that has kept the ailing department store from drowning. Breaking the barrier of entry, Sephora applied that iconoclastic spirit to wooing a new, younger consumer than those frequenting department stores, with modern brands and a cross-sell of products by in-store sales associates who primp and paint customer’s faces from their choice of products, arranged alphabetically.Continue reading...
Posted by Shirley Brady on March 16, 2012 01:55 PM
Above, watch a guided tour through the "Louis Vuitton - Marc Jacobs" exhibition that opened during Paris Fashion Week and runs through September 16th.
Posted by Mark J. Miller on December 9, 2011 03:03 PM
Your average consumer has no idea what’s in a can of Pepsi as much as they know what’s in a can of Coke, but one thing the latter has is the mythology of a secret recipe. And that is something that consumers love, USA Today reports.
On Thursday, Coke moved the 125-old “secret recipe” from a safe-deposit box at an Atlanta SunTrust Bank (where it has resided for 86 years) into a "vault of the secret formula" at the soda maker’s World of Coca-Cola tourist attraction in Atlanta, the city that's renowned as Coke's global HQ.
Now, for the princely sum of $16 admission, anyone can go into the exhibit and see the actual vault that Coke's actual recipe is in, adding a new chapter to the fabled history of the beverage's formula.Continue reading...
Posted by Shirley Brady on October 11, 2011 04:02 PM
As Adweek notes, Stella Artois has been fetishizing its nine-step 'perfect pour' for many years, but it's only now merging the mythical methodology with its camp, 1960's-inspired campaigns. Below, check out the brand's more serious takes on the ritual, starting with its new mobile app.Continue reading...