Posted by Abe Sauer on October 4, 2011 03:01 PM
The behind-the-scenes world of trademarking the US military was thrust into the public sphere earlier this year when it was revealed that Disney had filed to trademark "Seal Team Six" just hours after it was announced the elite group had killed Osama Bin Laden. Soon after the fiasco, we found various armed forces extensions moving quickly to trademark their respective intellectual property.
One US armed forces unit that has long understood the value of its brand is the Army. While most Americans are probably familiar with the Army's branding with regard to recruitment and retention efforts, from "Be All You Can Be" to "Army Strong," they are probably less familiar with brand extensions like the Army's new line of toys.Continue reading...
Posted by Mark J. Miller on October 3, 2011 04:55 PM
When Google realized that most folks like to actually check out a laptop computer in person before laying down their hard-earned cash for it, the California-based company started thinking about opening its own retail outlets.
Well, the wait is over and the company has opened its first store (called, appropriately the Chrome Zone), but it is quite a few miles from the store’s Bay Area headquarters. It is, instead, a “store within a store” in central London — a pop-up boutique, if you will — according to the London Evening Standard.
The 285 sq. ft. pop-up store within the Currys and PC World superstore on Tottenham Court Road “only sells Google’s (Samsung) Chromebook laptop and a few accessories such as headphones” and “will run for three months up to Christmas,” the Standard notes.
A second Chrome Zone location will open this week (Oct. 6th) at a PC World superstore in Essex. “We’ve put a lot of effort into making it feel welcoming, homely and, dare I say it, Googley,” said a company spokesperson in a statement. "It is our first foray into physical retail,” said Arvind Desikan, head of consumer marketing at Google UK. “This is a new channel for us and it's still very, very early days. It's something Google is going to play with and see where it leads."
The San Francisco Chronicle compares these retail efforts to those being put forth by Microsoft, which currently has about a dozen stores and plans to have about 75 across the globe by 2014.
Posted by Mark J. Miller on September 26, 2011 04:00 PM
When you’re driving at about 188 miles per hour, you probably aren’t thinking about how clean or dirty your vehicle is. You’re likely a little more focused on other things, like not dying.
Still, the folks at NASCAR are banking on the everyday folks who might only get up to 70 or 80 mph out on the highway at least considering the idea every once in a while.
Last week, in the lead-up to a Sprint Cup race hosted at the Chicagoland Speedway on Sept. 18, NASCAR-branded car washes opened in a few area towns, according to the Chicago Tribune. Two more will join them in the area next year.Continue reading...
Posted by Sheila Shayon on September 19, 2011 01:02 PM
In tandem with London Fashion Week, and taking a bold leap from publishing empire to professorial pundits, Condé Nast has announced a College of Fashion & Design, set to open in London in September 2012.
Targeting an enrollment of 300 students, the curriculum will include a one-year British Vogue fashion foundation course, postgraduate courses in Interior Design, Luxury Brand Marketing and Print and Digital Journalism, and intensive 10-week fashion courses. House & Garden is introducing decoration courses, and there will be other MA-level options.
"Condé Nast is perfectly placed to enter the world of education. We look forward to becoming the go-to academy for students from Britain and further afield," Condé Nast's UK managing director, Nicholas Coleridge commented. "The reputation and authority of our brands puts us in a strong position to teach and inspire the fashion and decorating talent of the future."Continue reading...
Posted by Mark J. Miller on August 2, 2011 01:00 PM
Who says sex sells? The Hooters Casino Hotel in Las Vegas has filed for bankruptcy.
The former Howard Johnson Hotel site, which rebranded as Hooters and opened during Super Bowl weekend in 2006, filed for bankruptcy protection on Monday, according to the Las Vegas Review Journal.Continue reading...
Posted by Sheila Shayon on July 12, 2011 01:30 PM
In a reverse marketing strategy, Levis Strauss this week brings its successful Asian denim brand, dENiZEN, to North America, just as it exports its US marketing campaign internationally.
The dENiZEN jeans are now exclusively available at Target, with an all-American marketing push and special offer: like the brand's dENiZEN US Facebook page and become eligible to win a reward ranging from a $3 rebate on the purchase of a pair of the jeans, a free Target gift card, or a free pair of dENiZEN jeans.Continue reading...
Posted by Sheila Shayon on July 11, 2011 11:00 AM
Skinny Cow has already expanded from ice-cream to hot chocolate, and now it's moving to the candy aisle, with two new products ‘redefining great tasting chocolate candy’ — Skinny Cow Heavenly Crisp and Skinny Cow Dreamy Clusters, 110 and 120 calories respectively, with flavor variations — in the US.
The new products, announced in May and promoted in a new campaign by JWT for the Nestlé-owned brand (below), are now arriving in stores, as the brand moooves into the highly competitive candy category.
"We purposely created an over-the-top woman’s 'dream world,' complete with all the elements — an attractive man (who can cook), new designer shoes, a romantic hot air balloon ride, serenading and even a double rainbow," Daniela Simpson, Brand Manager for Skinny Cow Candy, told brandchannel. "The whole notion is to show that our new SCC is actually dreamier than all that, and in fact, we can and do deliver on a woman’s dream to have it all."Continue reading...
Posted by Shirley Brady on June 23, 2011 07:15 AM
Ending the rumors and speculation, J.K. Rowling today revealed the Harry Potter brand extension fans only found out last week would be called Pottermore.
It's an interactive, immersive website that aims to bring the Harry Potter book series to life, as she just announced at noon London time via YouTube (watch below), following clues on Twitter and Facebook — and at Pottermore.com, which fans discovered after a street-view search.Continue reading...