“Can Progressive's perky Flo make mincemeat out of the Jolly Green Giant? For that matter, can the Old Spice dude clean Mr. Clean's clock?” That’s the question being crowdsourced via social media to determine winners in the eighth annual online competition for the top two U.S. ad icons and slogans.
Voting kicks off this week on event sponsor Buzzfeed.com, and runs through September 30.
The winners will be permanently installed on New York's Madison Avenue Advertising Walk of Fame, located between 42nd and 50th Streets and already adorned with the likes of Juan Valdez, Orville Redenbacher, Mr. Peanut, the M&Ms, Tony the Tiger and the Budweiser Clydesdales.
Leveraging Facebook, Twitter and YouTube, 20 icons are in the running, but only two will be immortalized during Advertising Week 2011 in New York, October 3-7.
2011 icon contenders include General Mills' Jolly Green Giant, the Kia Hamsters, P&G's Mr. Clean, the Energizer Bunny, Old Spice Man (aka The Man Your Man Could Smell Like, or Isaiah Mustafa), and Flo, Progressive’s perky/pesky insurance clerk.
"It's the ultimate seal of approval from consumers," comments Matt Scheckner, executive director of sponsor Advertising Week, to USA Today. "This will become viral," he says, fully (and ambitiously) expecting at least one million consumers to vote.Continue reading...