Brooks Brothers labels itself an “American Classic” brand. Walk into a Brooks Brothers store, and you'll see classically tailored suits, as well as polo and button-down shirts in any color and pattern. These days, you'll also see Brooks Brothers apparel alongside other classic American brands: Levi Strauss, Hartmann, Peal & Co. and Red Wing Shoes. Brooks Brothers has also partnered with the hit TV show Mad Men in the past.

The St. Andrews Links, another globally known brand, has recently teamed up with Brooks Brothers by naming the American brand the official clothier of the home of golf. Brooks Brothers is now selling St. Andrews' logo apparel, and the brand's flagship store even has golf simulator that allows customers to take a break from shopping and play three of St. Andrews' famous courses.Continue reading...

DailyFeats (see video above) professes two beliefs: “change starts with small actions, simple positive choices that people make every day," and "to a create a movement for change, we need the involvement of organizations with strong voices.”

Tommy Hilfiger just signed on to support five feats -- having family fun, calling your parents, walking the dog, riding your bike, and spending an evening at home -- all inspired by the Hilfiger family featured in brand campaigns.Continue reading...

Now that the debut of Simon Cowell's US version of The X Factor is just hours away on Wednesday evening, expect the Fox hype machine to go into full tilt boogie mode. And with the air charged with all that promotional buzz, what could be more enticing to fall TV viewers than a chance to get exclusive behind-the-scenes sneak peeks at the show?

Pepsi has announced a new nationwide retail promotion that gives consumers not only "daily, never-before-seen The X Factor videos" but also the opportunity to win prizes including a trip for two to Los Angeles to attend a live taping of the show this fall.

Through October 29, if consumers snap and submit a photo with their mobile phone or other device of select Pepsi products co-branded with The X Factor, they'll get the exclusive videos "with new content uploading every day." They'll also be eligible for 600 daily prizes in addition to the L.A. trip. offered by Pepsi, the "premier partner" and primary sponsor of the show.Continue reading...

When you think of Skechers, what's the first thing that comes to mind? Perhaps you think of funky shoes or perhaps that the Kardashian family somehow works its way into every bit of American culture.

The footwear brand just announced that it has a deal with consumer-electronics manufacturer Sakar to create a Skechers-inspired electronics and accessories line, according to PSFK. It will feature Skechers’ characters and logo on its products, so you’ll only have to wait until the first quarter of 2012 till you can find the faces of Kewl Breeze, Elastika, and Z-Strap on MP3 players, ear buds, speakers, and digital cameras, among other items.Continue reading...

Walmart is now the third largest retailer of digital movie downloads, ahead of Sony and Amazon, according to researcher IHS Inc.

The grandfather of big-box and the world's largest retailer, with $419 billion in annual sales, 9,600 stores in 28 nations and 10 billion customer visits annually, Walmart is suddenly reaping substantial revenue due to its acquisition of Vudu. Vudu offers digital versions of Hollywood movies for rental or purchase and was created to stream movies through its own set-top box, but switched gears when consumers chose other devices.

“The business we’re in today, offering first-run movies a la carte, is doing very well right now and has tripled so far this year,” said Vudu GM, Edward Lichty.Continue reading...

Unilever’s Dove brand is spinning its commitment to “real beauty” and “real women” with three female DJ’s in a marketing effort to draw a younger demo to Rebalance deodorant and body spray.

“These 20-something D.J.’s are arbiters of what’s cool and fresh in music, fashion and pop culture. They are sharing personal stories, style secrets and music insights they have gathered by having the pulse of all that is cool,” said Kathy O’Brien, VP for Unilever’s U.S. personal care division.

The first event in the multiplatform “Fresh Spin” campaign was last night's Video Music Awards on MTV, that last year drew 11.4 million viewers, about 50% of whom were young women, ages 12 to 34.Continue reading...

Netflix announced in July that it was going to expand to 43 Latin American and Caribbean countries by year’s end. Now it is known where a good chunk of content for that marketplace is coming from.

Telemundo International recently announced a program-licensing deal with Netflix, according to the Hollywood Reporter. Telemundo, owned by NBC Universal, will be providing 1,200 hours of content to Netflix annually that Latin American subscribers can get via streaming, the Reporter notes.

Netflix is already getting 3,000 hours of content from Televisa as well as 1,500 hours from Azteca.

In April, Netflix announced it had 23.6 million subscribers. It looks to increase that number substantially once it begins streaming content in Latin America.

It’s about to get even easier to find a Slurpee in the Dallas/Fort Worth area.

Retail chain 7-Eleven, based in Dallas, announced Tuesday that it “has agreed to buy retail interests" in 51 Exxon Mobil Corp. sites, according to the Associated Press.

Nearly all of the sites are in the Dallas-Fort Worth area. The gas stations will continue to be branded Exxon, while the 7-Eleven brand will be flying high on most of the rest of the retail locations. Many of the stores are now simply called “On the Run.”

The deal should close by the end of the year. Rebranding and reconstruction should take till the close of 2012.Continue reading...