Posted by Mark J. Miller on April 18, 2013 03:41 PM
After scoring a hit with the political drama House of Cards earlier this year, Netflix is set to release its second original series on Friday. This one, Hemlock Grove, is a 13-episode, small-town werewolf soap opera starring Famke Janssen and Bill Skarsgard.
The hope for Netflix is that it can give viewers something new to “binge watch,” a trend in recent years as consumers rent or DVR whole seasons of shows in order to catch up with their friends or the overall cultural conversation. “Our goal is to shut down a portion of America for a whole day,” House of Cards producer Beau Willimon told the New York Times when the series debuted in February.
Next month, Netflix will release 15 new episodes of the comedy Arrested Development, which originally aired on network TV, but the streaming site aquired the rights last year. The highly-anticipated relaunch of the series will likely drive new users to Netflix, if only for the duration of the series. With enough fan power backing Arrested Development, the brand's marketing power is currently focused on Hemlock Grove. As the Los Angeles Times points out, that push is needed because it can’t promote itself as usual television series do: with lead-ins from popular shows and in-network promotion.Continue reading...
Posted by Sheila Shayon on April 15, 2013 02:41 PM
Dish Network, the No. 2 US satellite television provider, has submitted a 11th-hour merger proposal to Sprint Nextel Corporation for $25.5 billion, a gutsy move that challenges a near-complete aquisition of Sprint by Japan's SoftBank Corp.
“The DISH proposal clearly presents Sprint shareholders with a superior alternative to the pending SoftBank proposal,” said Charlie Ergen, Chairman of DISH Network in a company press release. “Sprint shareholders will benefit from a higher price with more cash while also creating the opportunity to participate more meaningfully in a combined DISH/Sprint with a significantly-enhanced strategic position and substantial synergies that are not attainable through the pending SoftBank proposal.”Continue reading...
Posted by Mark J. Miller on March 25, 2013 02:36 PM
MetroPCS has roped in a few customers over the years with the fact that it doesn’t force consumers to buy into a contract. It’s new merging partner, T-Mobile, is following suit and has done away with contracts, CNET reports.
CEO John Legere promised at January’s Consumer Electronics Show that the brand would be shaking things up this year in its attempt to jump up from its fourth-spot in the U.S. mobile market. Last May, the brand made a bold change to its marketing, swapping its pink-dress wearing protagonist for a leather-clad, motorcycle riding version.Continue reading...
Posted by Mark J. Miller on March 21, 2013 05:28 PM
Everywhere a consumer looks, digital is ready to attack. Whether it is on mobile screens or in-store iPad kiosks, interactivity and engagement are the words of the day.
But there was a time when those terms weren’t subconsciously attached to digital efforts. Once, people actually used paper and writing implements to engage and interact. Moleskine, the Italian notebook manufacturer, has been counterintuitively turning out its paper products since 1995 and it has paid off so handsomely that the company is now planning an IPO on the Italian Stock Exchange, according to The Atlantic. In this digital age, is that subversive? Rebellious? Dumb?Continue reading...
Posted by Reneé Alexander on March 19, 2013 05:38 PM
If you’ve always thought your taste buds were ahead of the curve, Lay’s Canada has the contest for you.
The potato chip giant's "Do Us a Flavour" campaign is asking its customers to send in their own flavor ideas and dangling a rarely-seen carrot—profit sharing—to the winner. The top four flavor ideas will roll off the production line and on to store shelves this summer with the most popular one—as determined by voting on Facebook, of course—added permanently to the Lay’s line-up. The creators of the final four are guaranteed to receive $5,000 but the big winner will get a $50,000 check plus receive 1 percent of their flavor’s sales for as long as it remains sufficiently popular to cut the muster.
Hey, how about mustard chips?Continue reading...
Posted by Sheila Shayon on March 13, 2013 01:08 PM
Pinterest is finally getting into the data game. The photo-heavy (and ridiculously popular) social site has launched Pinterest Web Analytics to help brands and advertisers better understand what users are doing with their content in a move towards monetizing its huge amount of traffic.
The 3-year-old company—which is the fastest website to reach 10 million unique visitors a month—has taken a cautious approach in defining its business model, in part to avoid the mistakes of other social networks that moved too fast.Continue reading...
Posted by Sheila Shayon on March 8, 2013 02:43 PM
Occasional coffee drinkers and Starbucks junkies alike all visit the Seattle-based brewer's shops for the same reason, and it's not a caffeine kick. The java giant is just as recognized for its lifestyle brand as it is its beverages, and that may be just the thing missing from competitors' offerings.
Despite the fact that Starbucks recently took a second-place post against McDonald's in a social hospitality survey, the company continues to be the most relevant coffee shop brand around—and they don't even try that hard. Continue reading...
Posted by Dale Buss on March 8, 2013 01:18 PM
Given that it mainly peddles sugar and calorie-laden products deemed junk food and held dubious by everyone from the mayor of New York to the family pediatrician, how does the Hershey Company plan to nearly double its global revenues over the next five years?
Well, Hershey plans to leverage strategic innovation, global expansion, "impulsivity" and something called "hand-to-mouth platforms" to become a $10 billion company by 2017 (after posting revenues of $6.6 billion last year) despite the increasing encroachments of better-for-you products and nutritional cautions in the U.S. and other key markets.
"Our plan builds off the insights-driven, consumer-centric business approach we built in 2008 but takes it to the next level," Michele Buck, senior vice president and growth officer of Hershey, said at a recent analyst confab in New York, according to Food Business News. The strategy relies largely on global expansion of core brands: Hershey's, Reese's, the Kisses brand, Jolly Rancher's and Ice Breakers as well as "selectively build[ing] out our portfolio in other on-trend segments."