branded beauty

Chanel Hops on Vending Trend with Chic Mascara Machine

Posted by Mark J. Miller on May 1, 2013 01:46 PM

The days of the classic candy-and-chip vending machine have been gone for years now. These days, you can get cupcakes, slices of pizza, heads of lettuce, mashed potatoes and fresh-squeezed juice from the dang things. 

You can’t blame any brand from getting in on the trend. After all, a vending machine provides a full-blown ad right at the point of purchase and is the ultimate grab-and-go service for customers. Chanel has gotten into the act with a new vending machine at one of London’s Selfridges department stores that shells out three shades of a new mascara, Le Volume de Chanel Mascara, until May 8, according to British Vogue.

Of course, you can't stuff this attitudinal machine with any old coins. Naturellement, there is a special Chanel-logo coin that consumers need to get first in order to make the purchase, Refinery29.com reports.Continue reading...

branded beauty

Decades After Falling Out, Catalina Brand Rejoins Miss America

Posted by Abe Sauer on August 24, 2012 01:39 PM

Live long enough, they say, and you will see history repeat itself. One swimwear brand is certainly happy to have lived long enough.

Catalina swimwear, the original sponsor of the Miss America pageant in the 1940s, is finally partnering with the contest again. For the January 12, 2013 competition, Catalina will be the official swimwear sponsor, with a Walmart tie-deal to follow. It is, as the press release states, a partnership that "celebrates the rich history of the two iconic brands."

It is, in fact, a great irony that Miss America would have Catalina back after all the brand did to dilute the importance of the iconic competition, after splitting with the pageant in the early 1950s. Continue reading...

branded beauty

For Rimmel London, In-Text Ads are a Beautiful Thing

Posted by Sheila Shayon on April 18, 2011 03:00 PM

The U.K.’s #1 FMCG beauty brand, Rimmel London, is using interactive in-text ads in a new campaign that begins April 25 and runs through mid-June.

The first beauty brand to do so, the campaign (created by Vibrant Media) visually depicts color options for two Rimmel brands: Sunshimmer Instant Tan make up and Day 2 Night Mascara.  

The Sunshimmer ad lets users “mouse over” different shades and the model’s leg color changes accordingly while featuring the headline “Get it on, wash it off.” One click on the chosen color and a consumer jumps to the check-out basket with the correct shade already placed there.Continue reading...

branded beauty

Avon Renews Anew with Jacqueline Bisset

Posted by Sheila Shayon on August 25, 2010 11:00 AM

She may not be a household name today, but back in the 1960s and '70s Jacqueline Bisset was considered the thinking man's sex symbol — brainy, witty and (yes) hot. Still looking great at the ripe age of 65, she's now the thinking woman's sex symbol ... if Avon has its way.

Bisset has signed on as the face of Anew Platinum, the brand's first skincare products for women 60+. Given the growth in baby boomers, the launch should seem like a sure thing. It’s not.

"I have never seen a cosmetics company address the over-60 woman so directly," comments Stephen Reilly, founder and CEO of VibrantNation. "I haven't seen evidence of a real demand."Continue reading...

branded beauty

Vaseline Facebook Whitening App Makes America See Red

Posted by Abe Sauer on July 14, 2010 06:15 PM

"One time a thing occurred to me. What's real, and what's for sale?" That's the opening line from the rock band Stone Temple Pilots' song Vasoline. But it works nearly as well as a line of questioning regarding the Vaseline brand's latest social marketing campaign in India: A Facebook application inviting Facebookers to lighten their skin.Continue reading...

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branded beauty

Playboy Shareholders Sue Hugh Hefner Over Money, Lifestyle

Posted by Sara Zucker on February 15, 2010 04:03 PM

The venerable icon of male sexuality, Hugh Hefner, is being sued – by his own shareholders.

Playboy shareholder David Brown will represent his fellow minority shareholders in a suit filed against Hefner for “unspecified damages,” reports BusinessWeek. Despite shares dropping from $30 to $10 within ten years, Hefner has refused to relinquish his lavish lifestyle, and shareholders are not fine with that. Abigail O'Donnell, a spokeswoman for the company, refused to comment on the issue. 

In the suit, Brown addresses Hefner's unabashed flaunting of excess: “[He] has continued to live the good life and make sure everyone knows it.” Furthermore, Brown and the shareholders are upset that the self-proclaimed senior playboy would place “his personal interests above and ahead of the interests of other shareholders and to their detriment."Continue reading...

branded beauty

Charitable Nivea Rings In 2010 With Call For Affection

Posted by Sara Zucker on January 5, 2010 09:50 AM

To ring in 2009, Nivea created the “Kiss and Be Kissed” campaign and gave away 25,000 free goodies to revelers in Times Square to promote its latest Lip Care collection.

This year, the brand's “Nivea XOXO Chain” promotion expanded the idea by encouraging consumers to kiss and hug in the name of charity. With each documented physical connection uploaded to Nivea's website on New Year's Eve, one dollar was donated to the Big Brothers and Big Sisters of America volunteer organization. The videos and photos were then linked together into a virtual chain of affection.Continue reading...

branded beauty

Stila, Dior Lead Beauty Brands In Online Tutorial Trend

Posted by Sara Zucker on December 23, 2009 03:37 PM

Since the launch of Stila's tutorial-based website, stilabeautytube.com, other beauty brands haven taken notice and are now following the makeup brand's lead.

Dior Beauty is creating an entire site, complete with instructional videos, on how to properly apply the company's products. Though Stila and Dior started the trend by launching branded tutorials on YouTube, labels including Smashbox and MAC have created channels as well.

With so many beauty vloggers on the Web, the UK's Independent wrote that the channels allow large corporations such as Stila and Dior to differentiate themselves from the competition and “regain control over the vast amount of tutorials on the web and re-establish authority in beauty.”Continue reading...

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