Posted by Shirley Brady on March 9, 2011 05:15 PM
Conde Nast's Glamour and Gap have teamed up for Glamour Girls, an original web series exclusively available on the magazine's iPad app. As Gap notes on its blog, there are four ten-minute episodes, each featuring a different Glamour staffer running about the office and New York — dressed, of course, in Gap's spring collection.
Posted by Shirley Brady on March 7, 2011 10:00 AM
Last June, Jason Bateman and Will Arnett introduced DumbDumb, a production company backed by Ben Silverman's Electus to create original web comedies for brands, starting with Orbit gum.
Add Denny's to that roster with Always Open with David Koechner, a new web series that reinforces its "America's Diner is Always Open" campaign. It stars Koechner — who you may recognize from his recurring role on NBC's The Office — chatting with a cast of fellow comics that includes Bateman and Arnett, plus Kristen Bell, Sarah Silverman, Amy Poehler, and Will Forte.
Watch the trailer above, and the first episode below.Continue reading...
Posted by Sheila Shayon on March 3, 2011 03:00 PM
Mofilm is heading back to the Tribeca Film Festival (which kicks off April 20) and once again inviting video and film whizzes to join them.
The challenge: create a winning short film for a brand, just as Lloyd Choi and Simon Yang did to win the PepsiFilms Barcelona short film contest above with their short, above, titled "Creative Control."
The 2011 Mofilm/Tribeca Film Fest competition sponsors include Cadillac, Chevrolet, Renaissance Hotels, Microsoft, AT&T and an as-yet-to-be-named brand.Continue reading...
Posted by Shirley Brady on February 21, 2011 03:00 PM
Posted by Dale Buss on February 14, 2011 01:30 PM
BMW pioneered branded entertainment on the web with BMW Films — the brand's series of short films that made waves a few years ago by pairing Madonna and Clive Owen with high-profile directors such as Madonna's ex, Guy Ritchie — pieces of fiction that helped launch many new ideas about how brands could use the milieu to communicate directly with consumers.
Now, the German luxury automotive brand is in the midst of presenting a series of four non-fiction films titled Wherever You Want To Go — billed as documentary-style looks on topics that are at least related to BMW’s business of making powerful, fast, fun-to-drive automobiles.Continue reading...
Posted by Dale Buss on February 9, 2011 12:00 PM
It’s been clearly established by ESPN, the NFL Network, CNBC, Fox Business and Fox News that guys are happy to sit in front of a television for hours at a time listening to other guys talk – and talk, and talk, and talk – about sports, money and politics.
Didn’t that have something to do with Kelsey Grammer’s pending divorce? But we digress.
Now, General Motors is betting that it also can get many of these same male TV viewers interested in watching another guy talk about other stuff, including cars, travel, food – even fashion.Continue reading...
Posted by Shirley Brady on January 31, 2011 06:00 PM
Nike released a second trailer for The Black Mamba, its upcoming short film directed by Robert Rodriguez and starring Kobe Bryant, with appearances by Bruce Willis, Kanye West and Danny Trejo.
Posted by Shirley Brady on January 26, 2011 02:30 PM
Kobe Bryant wants to be known as the Black Mamba — now he's starring in a short film of that name with Bruce Willis and Danny Trejo, directed by Robert Rodriguez. Nike Basketball's web teaser for the eight-minute video, coming next month, features a social twist. Fans who tweet #mambamoment can trigger exclusive content, be entered in a draw for a new pair of Nike Zoom Kobe VI kicks, and (the brand hopes) generate buzz on Twitter.