Posted by Sheila Shayon on May 9, 2014 01:07 PM
Apple may soon be marching to a new beat as it closes in on its largest acquisition ever: the $3.2 billion purchase of Beats Electronics LLC.
Founded by music producer Jimmy Iovine and hip-hop celeb Dr. Dre, Beats is known for its premium Beats by Dre headphones and streaming music service, Beats Music, which launched in January. The headphones alone, which can cost consumers upwards of $300, have become a status (and fashion) symbol in the hip-hop community and beyond, and have posed a great challenge to headphone-makers like Skullcandy.
Apple, of course, produces its own earbuds for use with its iPhones and iPods, but recently partnered with Beats for the iPhone 5S release in November. The company has been under pressure from investors and consumers to bring innovative new products to market.
As the Wall Street Journal observes, Apple shook up the music business in 2003 with the launch of the iTunes music store, but now it's the disrupter that's being disrupted.Continue reading...
Posted by Sheila Shayon on May 5, 2014 05:41 PM
Tweeting just got sweeter—or shopping just got Tweeter—for Amazon customers thanks to a new social integration that lets users add items to their shopping cart by responding to links on Twitter with the hashtag #AmazonCart (in the U.S) or #AmazonBasket (in the U.K.), a move that makes social shopping easier and—dare we say—fun.
“Add it now, buy it later” is the slogan, and it seems to be as simple to use as that tagline. Once an Amazon account is linked to a Twitter account, responding to a link with the requisite hashtag puts the item in your cart along with a reply tweet from @MyAmazon.
While hashtags make the process simple, it’s simultaneously a public broadcast of what one is buying—as well as user-generated marketing for Amazon and the latest step in making shopping more social and seamless.Continue reading...
Posted by Abe Sauer on March 12, 2014 02:33 PM
Hello, Kitty! Beloved Japanese children's icon Hello Kitty had officially teamed up with Playboy. Yes, you read that correctly. Not the most obvious brand collaboration, the two entertainment brands are being brought together by cutting-edge French fashion retailer Colette. The co-branded collection consists of everything from socks to lighters to cameras to sucettes (lollipops). Obviously not geared for kids—and you will never look at Kitty the same way again...
Posted by Dale Buss on March 12, 2014 11:47 AM
ConAgra and Procter & Gamble are setting down the longtime rivalries of the companies and their brands these days for a special campaign aimed at fighting the surprising and stubborn prevalence of childhood hunger in America.
In the Childhood Hunger Ends Here campaign, the CPG giants are joining forces to support a campaign that ConAgra began in 2010 to highlight the problem of the nearly 16 million children who are said to be living in "food-insecure" households in America. The effort will donate up to 7 million meals.
"We can make joint calls on retailers, and that helps retailers look at it as a bigger, more powerful program," Brett Groom, senior vice president for content integration and activation at ConAgra, told the New York Times. "We certainly hope to build this into a multi-year relationship."Continue reading...
Posted by Abe Sauer on March 3, 2014 03:39 PM
"Since the 50s, one common target about making a statement has been McDonald's. Ronald McDonald plus something violent and crazy like money equals… shock."
So begins the excellent takedown of anti-corporate art from IFC TV series Portlandia. It's just the latest brand integration from the product placement-friendly satire series. In fact, the show has re-teamed with Geico on its latest storyline that kicked off the first episode of the show's fourth season last week.Continue reading...
Posted by Mark J. Miller on November 11, 2013 02:18 PM
Financial services brands and sports go hand in hand (case in point: the Barclays Premier League). So it comes as no surprise that according to the most recent Sponsorium report, which tracks sponsorship and community investment dollars across the globe, financial companies this year have seen an average of “9% higher requested amounts for philanthropic donations than non-Financial industry brands” — and that the majority of those sponsorship requests are for sports.
According to the report, the “Financial industry’s sponsorship activity is focused primarily in Sports,” which makes up 52% of the sponsorship dollars the Financial industry spends. Arts came in second when it came to the industry’s sponsorship dollars, making that category “roughly 30% more popular than their global average for all industries.” When it comes to donations between $10,000 and $500,000, banks and other “financial brands are both asked for and are making larger-sized donations/grants than brands from other industries.”Continue reading...
Posted by Mark J. Miller on November 11, 2013 10:18 AM
Can Amazon save the United States Postal Service? Well, no, but it can make the long-suffering government agency do something nobody could have possibly predicted—work on Sundays.
Starting this week, the USPS will deliver Amazon's packages on Sundays in the New York and Los Angeles metropolitan areas. The move comes ahead of the busiest holiday season, and as the USPS would end up eliminating Saturday delivery in order to save billions of dollars annually.
Now Amazon has worked out a deal with the US Postal Service, which lost nearly $16 billion last year, for the agency to use flexible scheduling with its current employees to get its goods to customers, according to a press release.
It’s a pretty sweet deal for Amazon Prime customers since UPS and FedEx don't deliver on Sundays. Amazon's plan is that the Sunday-delivery option will be introduced to Dallas, Phoenix, New Orleans, and other cities next year and be available throughout the whole year, not just at the holidays.Continue reading...
Posted by Sheila Shayon on July 31, 2013 01:54 PM
After fumbling with that glass ceiling all too long, women are starting to gain some serious support among business and tech companies.
Google, Politico and the Tory Burch Foundation have announced a partnership to create Women Rule, a programming and event series that highlights female leaders, their experiences and their advice to their female peers.
The initiative will produce a four-part series in Washington, D.C., to be streamed online via a Women Rule media hub that will also sell Women Rule apparel, with the proceeds going to charities, including the Tory Burch Foundation.Continue reading...