branding together

Penguin Random House Publishing Mega-Merger Thwarts Murdoch

Posted by Sheila Shayon on October 29, 2012 11:39 AM

In a defensive and offensive move, two major European media companies, Bertelsmann and Pearson, are combining their book publishing divisions, Random House and Penguin, exponentially increasing their reach and scale in light of prodigious growth from e-books and digital retailers. 

"Together, the two publishers will be able to share a large part of their costs, to invest more for their author and reader constituencies and to be more adventurous in trying new models in this exciting, fast-moving world of digital books and digital readers," stated Pearson CEO Marjorie Scardino in a press release

The merger seals Random House’s leadership as the largest English-language consumer book publisher worldwide, and parent Bertelsmann will have the majority share at 53%. And no, web wags, it won't be called Penguin House or Random Penguin.Continue reading...

branding together

Target x Prabal Gurung: A Love Story

Posted by Shirley Brady on October 24, 2012 03:01 PM

The next Target Style designer capsule collection (hitting stores in time for Valentine's Day in February) is New York-based designer Prabal Gurung, and he couldn't be happier according to Target's promo released today. More information is on the retailer's A Bullseye View blog.

branding together

BMW Guggenheim Lab Heads to India

Posted by Sheila Shayon on October 24, 2012 11:12 AM

BMW is taking its Guggenheim Lab cultural collaboration to Mumbai after stops in New York, and Berlin.

The six-year collaboration between the blue chip automaker and the prestigious museum kicked off this past summer in New York. Now the global road show is heading to India to examine the relationship between social behavior and art and cutting to the heart of pressing urban challenges worldwide.

Running from December 9 through January 20, the Mumbai installation — which will be based in the Dr. Bhau Daji Lad Museum — will offer “design projects, participatory studies, tours, talks, workshops, film screenings and cultural activities [that] will address challenges and opportunities related to public space and the choices Mumbaikars make to balance individual and community needs.”Continue reading...

branding together

MetLife Promotes Snoopy-Branded Life Insurance in a Box at Walmart

Posted by Shirley Brady on October 19, 2012 12:01 PM

MetLife is taking its buddies in the Peanuts gang to Walmart, as it pitches a whole new way to buy insurance — in a box, with Snoopy on the cover, which can be picked up in the baby or pharmacy section:Continue reading...

branding together

SoftBank's "Speed Freak" CEO Sprints into US

Posted by Sheila Shayon on October 15, 2012 12:53 PM

Japanese firms, fueled by a strong yen and low interest rates, have spent $75bn this year on foreign deals with no evidence of a slowing down. Now Japanese mobile operator SoftBank has agreed to pay $20.1 billion for a 70 percent stake in Sprint, marking the company's largest overseas acquisition to date.

“This transaction provides an excellent opportunity for SoftBank to leverage its expertise in smartphones and next-generation high speed networks, including LTE, to drive the mobile internet revolution in one of the world’s largest markets," stated SoftBank's billionaire founder and chief, Masayoshi Son, in a joint press release

"As we have proven in Japan, we have achieved a v-shaped earnings recovery in the acquired mobile business and grown dramatically by introducing differentiated products to an incumbent-led market. Our track record of innovation, combined with Sprint’s strong brand and local leadership, provides a constructive beginning toward creating a more competitive American wireless market.”Continue reading...

branding together

May the Birds Be With You: Angry Birds Teams with Star Wars

Posted by Shirley Brady on October 8, 2012 10:08 AM

The Angry Birds juggernaut has already gone into orbit with Angry Birds Space; now Rovio is extending the franchise into a galaxy far, far away. 

On November 8, the Angry Birds and Star Wars universes will collide in what Rovio is calling "our best game to date." Naturally, there will be "a whole host of toys, animations and other Angry Birds Star Wars goodness to enjoy" as the game-maker announced this morning. Check out the trailer below, and watch Rovio's Tumblr for more.Continue reading...

branding together

Livestrong Celebrates 15th Anniversary with Nike Limited Edition Collection

Posted by Mark J. Miller on October 3, 2012 02:47 PM

Lance Armstrong came back from his deathbed to win one of the most grueling races in sports, the Tour de France, seven straight times. Along the way, he inspired a kazillion folks with his autobiography, It’s Not About the Bike, and by founding one of the biggest cancer-research foundations around, the Lance Armstrong Foundation.

While Armstrong supposedly took performance-enhancing drugs during the time of those races and has seen his personal brand take a huge hit, with results from that time period now wiped from his record and his sports legacy in tatters, but many fans don’t seem to care: Lance Armstrong is Lance Armstrong, one of the world’s most incredible athletes with one of the most incredible recovery tales.

So, after a rough year of dealing with those drug allegations and watching his record get wiped clean, the 41-year-old got to celebrate on Oct. 2nd. A highlight of the Foundation’s 15th anniversary (that’s the crystal anniversary for you married folks out there) is the release of a limited edition line of Livestrong apparel by Nike for the holidays. The all-yellow (of course) gear reflects Nike's continued support of the philanthropic organization that Armstrong launched in 1997.Continue reading...

branding together

Can the NFL Do For Quaker What It Did For Prime-Time TV?

Posted by Dale Buss on September 4, 2012 05:41 PM

Can football heroes do for Quaker Oats what rocket men couldn't? PepsiCo has added its Quaker and Tropicana brands to the stable of products covered by its big partnership with the National Football League, and for Quaker, which is partnering with the kid-oriented NFL Play 60, the tie-in couldn't have come too soon.

PepsiCo is kicking off the new NFL season, the first of its new 10-year deal with the league which includes a return to Super Bowl advertising, by deploying more NFL-themed displays than ever before and by highlighting its traditional blue-can Pepsi more than ever. The $2.3-billion deal, one of the largest sponsorships in U.S. sports history, involves the new brands as well as the original Pepsi, Gatorade and Frito-Lay brands.Continue reading...

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