Posted by Abe Sauer on October 27, 2011 01:01 PM
Launched in March, Ginger Joe aimed to grab a share of the a UK Ginger beer market estimated to be worth nearly £22 million.
Introduced by Constellation as an offshoot of Stone’s famous Ginger Wine, Ginger Joe faced a dual-pronged challenge. First, as a new category product, Ginger Joe needed to entice consumers unfamiliar with ginger beer. Second, the brand needed to successfully differentiate itself in a marketplace dominated by leading brand Crabbie's.
To accomplish this, Ginger Joe went with the mustache.Continue reading...
Posted by Barry Silverstein on May 25, 2011 01:00 PM
Walk into a Target store any time through June 10 and you might think you got caught in the spin cycle of a time machine. That's because you'll find the venerable Procter & Gamble brands Tide, Bounce and Downy available on Target's shelves in limited edition retro packaging.
"Surprising guests with vintage packaging speaks to Target's goal of keeping the weekly shopping trip fun and fresh," says Amy Cantu, a spokesperson for Target.Continue reading...
Posted by Sheila Shayon on August 27, 2010 03:00 PM
Made-to-order is a booming business category for two reasons: the economy, and the fact that customized goods, although more expensive than their mass-produced counterparts, pay for the difference with the feel-good factor.
The range of goods is as broad as the day is long, including $1,250 custom bedding from Create-a-Mattress, above, a start-up in Needham, Mass., founded by former Dial-A-Mattress executive Evan Saks.
Brands are catering to customers' desires for pretty much any kind of product you can imagine: one-of-a-kind pet foods, bikes, chocolate bars, toilet paper.... The list is endless, but is there money to be made?Continue reading...
Posted by Shirley Brady on June 1, 2010 06:00 PM
Global luxury sector will outperform this year, though Mideast luxury sales stagnate and unemployment casts shadow on US luxury recovery.
US consumers are drinking less beer, while EU combats falling wine consumption.
Is crowdsourcing ready for prime time?
Boomer brands such as PF Flyers get a second life.
Why CMOs are joining the executive table.Continue reading...