2014 Brandcameo Product Placement Awards

brands with a cause

Apple for the Teacher: Tech Brands Support US ConnectED Schools Plan

Posted by Sheila Shayon on February 4, 2014 01:56 PM

President Obama has scored some major progress on his ConnectED initiative thanks to a little help from some major brands. The program, which was launched in June, advocates for high-speed internet and education technology in every classroom, as well as training teachers on the benefits of tech in the classroom by 2017. 

The President has challenged the FCC, Federal agencies, Congress, the private sector and communities to rise to the test. As announced today as part of the White House's ConnectED (or #ConnectED) initiative, US companies are answering the call by committing more than $750 million to deliver cutting-edge technologies, devices, free software, teacher professional development, and home wireless connectivity.

“Today, fewer than 30 percent of schools have the broadband they need to teach using today’s technology; under ConnectED, 99 percent of American students will have access to next-generation broadband by 2017. That connectivity will be the bedrock of a transformation in the classroom experience for all students, regardless of income," the White House said in a press release.Continue reading...

brands with a cause

20th Century Fox Builds Social Cred After Filmmaker Uses Ad Budget for Disaster Relief

Posted by Sheila Shayon on December 18, 2013 03:21 PM

Filmmaker Casey Neistat, of viral video hits such as Nike Fuelband's "Make It Count," was approached by 20th Century Fox to create a promo for the upcoming Ben Stiller movie, The Secret Life of Walter Mitty, as part of their "Live Your Dream" global campaign promoting the film. 

But Neistat had a different plan. Instead of spending the company's $25,000 budget on a trailer, Neistat asked if he too could 'live his dream' to go to the Philippines to chronicle the devastation from Typhoon Haiyan. “We were completely moved," Bettina Sherick, 20th Century Fox senior VP-international digital strategic marketing, told Ad Age. "That he would forgo making anything on the movie to truly live out his dream to help the typhoon victims, well, to risk sounding corny, it was a true Mitty Moment." 

The budget provided over 10,000 meals to victims, tools to 35 of the worst hit villages, and medicine to local organizations.Continue reading...

brands with a cause

Google, Microsoft Team Up to Fight Child Exploitation on the Internet

Posted by Sheila Shayon on November 18, 2013 05:54 PM

Following a Canadian sting operation last week that resulted in 348 arrests and over 380 children rescued, Google and Microsoft have teamed up to take substantial steps to block the exploitation of photos and videos containing child pornography on the Internet with modifications to more than 100,000 search terms.

Instead of delivering content associated with child sex abuse, such searches will now trigger a warning that said content is illegal. Content that steps over the boundary will be assigned a unique digital fingerprint that speeds detection and deletion. YouTube has created similar technology to identify videos of the same nature. 

"We've listened, and in the last three months put more than 200 people to work developing new, state-of-the-art technology to tackle the problem," Google Chairman Eric Schmidt wrote. "We've fine-tuned Google search to prevent links to child sexual abuse material from appearing in our results. Microsoft deserves a lot of credit for developing and sharing its picture detection technology."Continue reading...

brands with a cause

Starbucks Joins Walmart in Military Veteran Hiring Spree

Posted by Sheila Shayon on November 6, 2013 11:39 AM

Starbucks plans to hire at least 10,000 military veterans and active-duty spouses by 2018 as part of a global expansion plan that calls for 500,000 employees companywide, up from 200,000 today. 

"The more than one million transitioning US veterans and almost one and half million military spouses—with their diverse background and experience—share our mission-driven sensibility and work ethic and can build long-term careers at Starbucks as they return home," Starbucks CEO Howard Schultz said in a press release.

In addition, five new and existing US Starbucks cafes on or near military bases will begin donating 10 cents from every transaction, with a minimum annual gift of $100,000, to non-profit organizations that help veterans re-enter the workforce such as Operation GoodJobs and Vested in Vets.Continue reading...

brands with a cause

Brands Get Hairy for Movember and Men's Health Awareness

Posted by Mark J. Miller on November 5, 2013 07:15 PM

It's less than a week into November, but thousands of men across the globe are already starting to look a little scraggly. By the time the month is out, the once baby-faced male population will be donning full bears, fancy handlebar mustaches, or better yet, the Fu Manchu.

That's right: it's Movember–the global effort to raise awareness around various men's health issues. And just as brand's turned themselves pink last month for breast cancer awareness, plenty of brands are getting a little hairy to throw their support (and marketing dollars) behind the global cause. 

Movember, which grew out of a conversation between two pals in an Australian pub back in 2003, and raised $147 million last year, has grown out its whiskers into a full-blow branding beard. So much so that this year, the Just For Men haircolor brand has become an official sponsor, according to the New York Times.

“Here’s to the Movember mo bros, bravely growing mustaches to change the face of men’s health,” a voice-over says at the start of the brand’s new commercial. “They’ve never let gray mess with their mo.” Revenue from the sales of one product specially packaged for the month will go to the cause.Continue reading...

brands with a cause

Amazon Gets in the Giving Mood with Launch of AmazonSmile

Posted by Sheila Shayon on October 31, 2013 01:46 PM

Amazon is betting that giving money away is a surefire way to make more money. Through their new website, AmazonSmile, the company will donate 0.5 percent of the price of eligible purchases to a charitable organization of your choice.

Customers can choose from close to one million charities ranging from St. Jude Children's Research Hospital to the American Red Cross, the Nature Conservancy and charity:water. And seemingly all of Amazon's tens of million of goods are elligible except digital items, including mp3s, video content and Kindle books. There is no max amount that Amazon will donate, either.  

“The upsides here are obvious,” notes TechCrunch. “With only a fraction of a fraction of each transaction being passed along to charities, Amazon still stands to make gobs of money, especially if this program manages to lift sales volumes in any appreciable way. And you can bet that Amazon is going to play up this charitable angle over time, a move that should only endear users to the process of buying their, well, everythings from the massive e-tailer.”Continue reading...

brands with a cause

Honda Finds a Good Cause In Saving the Dwindling American Drive-In Theater

Posted by Dale Buss on August 16, 2013 06:03 PM

Many Americans assume that the drive-in movie business is moribund and rightfully so, now that there are only about 360 screens left around the country, down from about 4,000 in the 1960s. Now the movie industry's plans to stop producing traditional 35-mm movie reels threaten to do the rest in, because that's the equipment used by most remaining drive-ins.

But to Honda, helping preserve the dwindling but iconic business has become a cause celebre. The brand has launched a national campaign to save drive-ins from possible closure by seeking donations under its Project Drive-In for the new industry-standard digital projectors that drive-ins, like other theaters, will have to use. They cost about $75,000 per screen, so Honda and the project's supporters have a big mountain to climb.

The woes of the once-thriving drive-in business have been well-documented. Drive-in movies were a staple of American culture during the Sixties and Seventies but now rank as more of a once-a-decade lark, if that, for most people. Still, a few new drive-ins are opening, such as one in Fort Worth, Texas.Continue reading...

brands with a cause

Nestlé Takes on EU Unemployment Crisis with Bid to Hire 20,000 Young Workers

Posted by Sheila Shayon on June 27, 2013 12:42 PM

As the world looks to every corner for solutions to growing dissatisfaction with the economy and governance in general, Nestlé, the world's largest food company, has plans to recruit 20,000 young Europeans to help deal with youth unemployment and waning consumer confidence.

"Governments cannot solve the problem alone," said Laurent Freixe, Nestlé’s Europe boss, according to Reuters. "In the context where Europe is ageing and indebted, Europe needs its youth at work. We need to replace the generation of the baby boomers when they retire."

With nearly 5.6 million young people officially unemployed in the EU and the youth jobless rate at 23 percent, the plan is to offer jobs to 10,000 people under the age of 30 by 2016 and create an additional 10,000 "traineeships and apprentice positions" while urging its 63,000 suppliers to follow suit.Continue reading...

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