Posted by Sheila Shayon on September 10, 2010 05:15 PM
WDFA Marketing was recently ranked #5 on INC magazine's 2010 list of America's fastest-growing companies and #1 in Marketing and Advertising. The company's revenues have soared nearly 14,000% in just three years.
WDFA is short for "We Don’t Fool Around," although the R-rated version is NSFW. The cheeky acronym perfectly describes the mindset of this marketing upstart that excels in micromarketing and guerilla tactics as seen in its work for Out to Sea, a tattoo lotion brand.
Micromarketing and guerilla marketing offers a wide canvas for creativity and cheekiness. WDFA will consider any consumer touchpoint that offers an opportunity to communicate a brand message and drive sales.
Their tactics run the gamut: street promotions, door-to-door campaigns, matchbooks, napkins, branded money, wrist stamps, sidewalk art, on-street projectors. No surface, including the sky, is beyond its reach.Continue reading...
Posted by Shirley Brady on September 8, 2010 04:00 PM
New creative in the baby carrots branding push are, tongue in cheek, positioning baby carrots as an aphrodisiac, with three versions of femme fatales. Check out a cybersexy spot and a Lara Croft-like adventuress after the jump.Continue reading...
Posted by Shirley Brady on September 7, 2010 03:15 PM
Last week we mentioned Xerox's new "Ready for Real Business" brand campaign campaign, which takes advantage of its clients' brand halos to burnish its own. We now have some examples:
Above, a couple of bellmen at Marriott Hotels & Resorts (for which Xerox handles 11 million invoices annually) provide a lighthearted look at how they couldn't finish the company's monthly invoices because they're so focused on guests.
After the jump, spots featuring the New York Mets and Ducati.Continue reading...
Posted by Shirley Brady on August 17, 2010 04:45 PM
While we're on the theme of saving wildlife, Saatchi & Saatchi's Johannesburg P.R. agency sent us a peek at their latest campaign: a TV spot in South Africa for Cadbury's chocolate. The brief was "to make people feel the same joy they experience when they eat Cadbury Dairy Milk," says S&S creative director Adam Wittert. It does just that (and also reminds us of this classic TV moment) although the gorilla's emoting still rocks. Check out Cadbury's new nature-loving (Olympian) spot after the jump.Continue reading...
Posted by Shirley Brady on August 16, 2010 04:15 PM
Levi's is offering a We Are All Workers rolling roadshow tour (above) across the U.S. this summer, a traveling cinema that offers free local screenings of movie classics to "provide moviegoers the most unique cinema experience in the world." Or as the tagline says, "Free admission to famous movies in the famous cities in which they were set."
Running from Aug. 6 (with a screening of Quentin Tarantino's Jackie Brown in Torrance, CA) and ending Aug. 27 with Godfather 2 unspooling on a rooftop in New York's Little Italy, Levi's commissioned nine retro posters which echo another movie playing around with retro poster design this summer. See what we mean after the jump.Continue reading...
Posted by Sheila Shayon on August 11, 2010 12:45 PM
We appreciate that vodka is a crowded and competitive category, so we can't blame Van Gogh Blue for embarking on a new campaign to woo women. We're just not convinced that the ads will appeal to the target demo, assuming they're going after career women, as the print campaign aims to titillate (exhibit A, right).
The vodka brand's pitch to women in the 25-44 demo is “You, unbottled.” We'd love to know who "You" is, and if this provocative and cheeky campaign will seriously attract women to choose Van Gogh Blue next time they order a greyhound — maybe Van Gogh would prefer they order a dirty vodka (martini)?
Another ad features a woman with long legs, martini glass in hand, and the caption: “I like my vodka straight but my friends can go either way.”
Of course, the branding strategists at Van Gogh would argue that they're just trying to “stand out in the clutter and glut,” as Jonathan Bleiberg, COO and president of Van Gogh vodka and gin distributor Luctor International tells the New York Times.
He also blogged about the campaign, "leave the kids with the babysitter, and join the party." So this is aimed at moms? Continue reading...
campaign tactics | get creative
Posted by Abe Sauer on August 6, 2010 03:00 PM
Sometimes a movie or an ad campaign makes it too easy for critics. For example, a terrible film titled The Bomb is just begging for the obvious pun. Such is the case with fashion label Diesel's latest campaign "Be Stupid." But that doesn't mean stupid doesn't work.
"Be Stupid." That seems to be the entirety of Diesel's brand marketing. Forget "Keep it Simple, Stupid." Think: "Keep it Stupid. Simple!"Continue reading...
Posted by Abe Sauer on August 2, 2010 05:00 PM
“Jazz Packing,” you say. Hmmm. Tell us more.
"We've said that the Honda Jazz fits anything you can imagine and now we want to prove it." So begins the ad copy for Honda's campaign to promote its "Jazz" model in Australia. Known as the Honda Fit in the US market, this sporty compact model seems to be all about packing stuff in.
Honda's series of Jazz Packing ads feature the Honda Jazz's roominess promoted by packing in a wide range of characters. Or maybe they are better defined as caricatures. Ninjas, hipsters and "rap" are some of the categories that get Jazz Packed. After the jump, two ads:Continue reading...