Posted by Shirley Brady on October 26, 2012 10:02 AM
Lynx, which is sold by Unilever as Axe everywhere but Ireland, the UK and Australia, is expanding on its heavenly angel-themed Lynx Effect campaign with its latest campaign: preparing mankind (as befits the world's biggest-selling male toiletries brand) for the end of the world. Watch the full-length version below.Continue reading...
Posted by Shirley Brady on October 19, 2012 05:05 PM
Dodge Dart's new commercial road-tests its 2013 model with NASCAR's Red Bull Racing driver Travis Pastrana, who races in a 2013 Dodge Dart Rallycross:Continue reading...
Posted by Shirley Brady on October 19, 2012 10:13 AM
Ikea just launched its first music video-style campaign in the UK — find out more here, and watch the longer version below.Continue reading...
Posted by Shirley Brady on October 12, 2012 05:02 PM
To promote Lenovo's new IdeaPad Yoga (a hybrid tablet and laptop that can be configured, yoga-like, into various 'modes' or 'poses' including bending backwards), the brand released "The Pursuit," a film-like short (that's the director's cut, above) that was shot in Hungary. The Bond-like heroine's mission: "Find the Yoga, uncover the code, make the switch. But with the opposition in hot pursuit her skills and the dynamic moves of the Yoga will be put to the test."
"Yoga was actually the code name," says Lenovo CMO David Roman, "but the code name was so logical — it was just a perfect fit — that it ended up becoming the real name. And it was justifiable to have a name [as opposed to a number] because it really is a new category."
The creave name stands in contrast to Lenovo's "ThinkPad Tablet 2," for example, which may get renamed. "We are looking at our naming overall," Roman says. "We don't feel that our naming is up to snuff. It can be confusing. Taken product by product it makes sense, but put them together it doesn't."
Posted by Sheila Shayon on September 6, 2012 09:46 AM
Richard Branson's Virgin America airline is doing it again, shaking up the status quo with its latest 'Originals' experience campaign featuring some of the airline's Elevate frequent flyers, and with more hailing from Silicon Valley than Hollywood.
"For years, flying domestically had largely become a dismal, uninspired experience. When Virgin America launched, the idea that a domestic airline could reinvent that experience – through technology, design and entertainment – was still a pretty radical notion," stated Luanne Calvert, VP Marketing at Virgin America.Continue reading...
Posted by Barry Silverstein on August 9, 2012 12:04 PM
With all the Olympic-themed ads that have been running during the London Summer Games, some might see the "Apple Genius" ads that debuted the first weekend of the games as a breath of fresh air. They featured a youthful employee who's been let loose from an Apple store's genius bar — still wearing his blue t-shirt and, whether it be on a plane, above, a street corner, or an apartment building, heroically ready to solve consumers' computer problems in the name of touting the brand's Mac line.
More often than not (under the watchful eye of an intensely involved Steve Jobs), Apple ads have always been considered a cut above the ordinary if not positively in a league of their own. Apple has always found a way to advertise a product with a good dose of humanity and a touch of humor. Witness the lauded "I'm a Mac" series from several years ago that brilliantly personified the differences between a Mac and a PC, and the current Siri campaign for the iPhone that feature celebrities including Zooey Deschanel, Samuel L. Jackson, John Malkovich and Martin Scorsese having intensely personal conversations with their iPhones.Continue reading...
Posted by Mark J. Miller on July 26, 2012 02:44 PM
For a few years, Levi’s has been telling America and then, the world, to go forth, speak out, raise a ruckus, and, while you’re at it, buy some Levi’s. It’s all part of that idea of the jeans-wearing rebel America that was borne out of the Sixties.
Levi's Go Forth campaign launched in 2009 on the Fourth of July, the celebration of one of America’s greatest speak-truth-to-power moments. But this year, the Fourth came and went without Levi’s going forth and marketing. But just when you were at the tail end of your dismay, the San Francisco-based denim giant is delivering.Continue reading...
Posted by Dale Buss on July 18, 2012 02:57 PM
Mix Mountain Dew, Batman and Dale Earnhardt Jr., and somehow it all makes marketing sense. Just ask PepsiCo, which has been tying those elements and more together in a blowout summer marketing campaign around The Dark Knight Rises, which of course hits theaters this weekend.
In fact, PepsiCo believes the campaign is clicking on so many bat-cylinders that it's taking the initiative global in the first-ever worldwide marketing campaign for the iconic soft drink, scaling beyond the U.S. campaign for The Dark Knight Rises that kicked off in May, including a dewgothamcity.com microsite.
"Dew fans in the U.S. and around the world have incredible passion for the Dark Knight franchise," Brad Jakeman, president of PepsiCo's global beverages group, said in a press release. "We are excited about continuing to find unique and authentic ways to connect with Dew fans and fuel the growth of the brand around the world."
Mtn Dew is activating its campaign in nearly 20 countries across the Americas, Europe, Asia and the Middle East, inviting Dew and Dark Knight fans in all markets to its "Go Inside Gotham City" promotion which includes its new, limited-time flavor, Mtn Dew Dark Berry, inspired by the brooding caped crusader; more than 800 million bottles and cans featuring on-pack campaign graphics; digital access to exclusive content associated with the movie; and a multi-channel advertising campaign including a TV commercial designed to whet fans' appetites for the movie and the beverage.Continue reading...