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campaigns

Mirren, Mirren: L'Oreal Celebrates Older Beauties in Helen Mirren Ad Campaign

Posted by Shirley Brady on February 9, 2015 12:27 PM

L'Oreal Helen Mirren TV commercial advert

Last month L'Oréal Paris named British 1960's mod(el) icon Twiggy, now 65, as a brand ambassador, joining its rank of knockout older brand ambassadors such as Julianne Moore. Add Dame Helen Mirren, who turns 70 in July, to the brand's list of timeless beauties.

The Academy Award-winning actress can be seen in a new TV commercial for L'Oréal's Age Perfect skin care range. The ad follows other brands (such as Céline's print campaign with writer Joan Didion) celebrating older female icons with brains and beauty.

Check out Mirren's ad—described by the brand as "our first advert starring Helen Mirren as the true embodiment of The Perfect Age"—below: Continue reading...

campaigns

Is Old Spice Lost in the Woods With #NatureFacts Fresher Campaign?

Posted by Shirley Brady on February 5, 2015 12:39 PM

Old Spice Nature Facts

Old Spice has released its latest batch of wacky ads—tagline: "Smell as great as nature is" / hashtag: #naturefacts—as you can watch below.

The ads are promoting the new Fresher collection, which bears back-to-nature names such as Nest, Log, Roar, Woods and (evoking a more tropical forest) Coconut.

Old Spice brand director John Sebastian describes the desired effect on the Old Spice customer in a press release: Continue reading...

campaigns

Lyft Rolls Out New Carstache and Image Campaign in Effort to Topple Uber

Posted by Mark J. Miller on January 27, 2015 12:01 PM

Lyft 2015 new ad campaign

San Francisco-based car-riding service Lyft has been riding in the tire marks of industry leader Uber since it launched in 2012. The startup is eager to make its own way with the message that it's a new year and a new Lyft.

As part of taming the furry big pink mustache that once graced the front of its vehicles to a much smaller, glow-in-the-dark version that sits atop the dashboard, drivers this week received the new "glowstaches."

Lyft this week is also launching a peppy ad campaign—its first national effort—to showcase the new carstache as well as selling the company as a community builder.Continue reading...

campaigns

BP Debuts 'Regular' Ad Campaign As It Fights Record Water Pollution Fine

Posted by Shirley Brady on January 20, 2015 02:34 PM

BP Bachelor US TV commercial January 2015

BP today debuted its first regular US ad campaign—meaning commercials that are not, for a change, aimed at repairing its image—since the 2010 Gulf Oil spill, a catastrophic event that it's still fighting in a legal battle as it faces the largest water pollution fine in US history.

The voiceover on the new commercials, both featuring bearded car-refuelers in plaid shirts: "You have places to go. Let us worry about getting you there. BP Gasoline with Invigorate®. Fuel the journey."

Watch the spots below and let us know what you think in the comments.Continue reading...

campaigns

Gillette Venus Updates 'She's Got It' as Girl Power Anthem

Posted by Shirley Brady on January 6, 2015 11:35 AM

Gillette Venus And TV commercial 2015

Procter & Gamble's Gillette Venus line of shaving products is rewriting its classic "Venus: She's Got It" brand anthem with a new song that encourages women to embrace the "and" in "brand" and take a stand.

Rebooted as a female empowerment song by New York songwriter Leah Siegel, it's being promoted by Gillette in the Venus brand's new "Use Your And" campaign:Continue reading...

campaigns

McDonald's Refreshes 'I'm Lovin' It' in US Campaign

Posted by Shirley Brady on January 2, 2015 05:04 PM

McDonald's Lovin' packaging

It turns out McDonald's isn't dropping its iconic "I'm lovin' it" tagline in the US after all.

In fact, it's embracing it with a new ad campaign that starts rolling out this weekend, along with new in-store, point of sale, packaging and social messaging. It's all a bid to reinforce that it's listening to customers—and wants them to love its food as much as the company does.

Tasked with boosting sales and customer engagement, McDonald’s USA Chief Marketing Officer Deborah Wahl is kicking off the new year with a new marketing platform and brand vision that's based on the belief that "a little more lovin’ can change a lot."Continue reading...

campaigns

AXE Promotes White Label Line With James Bond-Like Panache

Posted by Shirley Brady on December 22, 2014 11:36 AM

As noted here earlier this month, Unilever's AXE brand is launching a premium line—called White Label—in North America with a proprietary dry spray antiperspirant technology that it's also rolling out to its Super Bowl-ready Dove Men+Care brand and Degree brand, all under the hashtag: #TryDry.

The first series of AXE White Label ads were just released, featuring dashing hotel workers with Bond-like secret skills, with the tagline "How You Feel Says It All." They're not so much laugh-out-loud funny as (fittingly) bearing a dry wit; check them out below. Continue reading...

campaigns

Priceless Surprises: MasterCard Trots Out Gwen Stefani, Apple Pay, Airborne 'Annie'

Posted by Shirley Brady on December 8, 2014 05:14 PM

MasterCard today kicks off a new campaign featuring Gwen Stefani promoting #PricelessSuprises, its year-end holiday campaign, to cardholders.

The surprises range from concert tickets to golf experiences to a chance to meet the singer/fashion designer, with Apple Pay getting a shout-out in the new TV commercial.

The spot (directed by Sophie Muller of Wondros) features Stefani's new song, "Spark The Fire," which also featured in a Fiat spot at the recent American Music Awards.Continue reading...

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