Posted by Mark J. Miller on November 25, 2014 12:27 PM
If millennials had been born at a different time, they may have been known as the DIY Generation. Generation Y is all about accessing their inner grandmas and creating their own crafty masterpieces—and PepsiCo's 7UP Free is urging them to tap into that non-conformist spirit.
The PepsiCo-owned 7UP Free's new branding campaign, "Feels Good to Be You," is hoping to channel that quirky DIY creativity on a global scale.
It has kicked off with a spot being broadcast in the UK and Ireland that features Magda Sayeg, a textile artist from Austin, TX, and the self-described "mother of yarn bombing."
On behalf of 7UP, Sayeg and her pals in the Knitta collective head to a public square in Chile to make things a little more colorful, covering a fountain, pavement, benches, trees, a guitar, a skateboard, a tire swing—pretty much everything in sight—with their multicolored yarn-stitched creations (while enjoying 7Up Free, of course).Continue reading...
Posted by Abe Sauer on November 19, 2014 04:01 PM
War, what is it good for? Absolutely nothing—except pulling at the heartstrings, perhaps.
During this most lucrative retail holiday of the year, a pitched battle is underway by UK brands looking to wrench hearts and wring a few pounds out of shoppers.
Sides have been taken by bystanders (like PETA) while newspapers' op-ed pages are weighing in on the gentlemanliness of the contest.
The winner—by a flipper—turns out to be this year's first mover waddler in the annual battle that is British holiday advertising.Continue reading...
Posted by Shirley Brady on November 7, 2014 07:05 PM
Coca-Cola is bringing back its iconic truck, which will be crossing the UK in a festive tour through November and December's holiday season. Check out its related "Give a little happiness" ad campaign in the UK, which will have local-language variations across Europe, below.Continue reading...
Posted by Shirley Brady on November 4, 2014 07:14 PM
Lexus is promoting its RC 350 sport coupe and RC F performance coupe with a new campaign that "mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits."
Two new U.S. TV spots—"Face Off," starring actor Wes Bentley and directed by Sophie Muller and "From Road to Race Circuit" for the RC F—will be joined by a trio of spots targeting specific audience segments: "Flex Your Drive" for African Americans, "Shatter" for LGBT consumers and "Control Power," which targets Latinos.
Other elements include a custom Lexus RC Flipboard magazine curating content from Esquire and Bon Appétit; a branded content partnership with Engadget and AOL called Your Brain on the RC F that will demonstrate "the science and technology behind the adrenaline rush associated with driving the RC F."Continue reading...
Posted by Shirley Brady on October 20, 2014 10:12 AM
From the wags behind the award-winning Apple-mocking "bookbook" commercial extolling their visionary print catalog, IKEA's Singapore team is back with a Halloween ad that channels Stanley Kubrick's creepy Stephen King classic, The Shining, complete with a boy on a tricycle and a play on the "redrum" motif. Watch it (if you dare) below.Continue reading...
Posted by Mark J. Miller on October 7, 2014 05:14 PM
Canon U.S.A. today released a new branding campaign — "Canon See Impossible" — in a bid to inspire customers to see differently with Canon products.
As part of the companywide marketing initiative, the iconic brand is rolling out a new logo visual that incorporates the new "Canon See Impossible" tagline, accompanied by a 3-D visual of an expanding box, symbolizing (according to a press release) "the company's desire to break the boundaries of what is possible and shift the focus from Canon as being solely a manufacturer of quality digital imaging products to a Company that empowers the creative spirit within its people and customers."Continue reading...
Posted by Shirley Brady on September 15, 2014 12:35 PM
Recanting for its titillating TV commercials and Super Bowl spots featuring Danica Patrick and other celebrities over the years, GoDaddy announced last year that it's cleaning up its act by losing the jiggle and innuendo in order to be taken more seriously. Losing money year-over-year and looking to go public, it faced few alternatives if it wanted to turn around its ailing business and expand its brand from Internet domain name purveyor to All Things Online for small businesses looking to stand out on the web.
Now approaching its $100 million IPO, it's continuing to mature with a new fall campaign that a press release describes as "a crisp illustration of the company’s strategic marketing shift, moving away from simple brand awareness to targeting small business owners about how GoDaddy’s products and services can make them more successful."
The first of four TV commercials (watch below) are described as using aggressive "foxhole humor" that aims for the funny bone with razor-sharp nails: "the brutal truth of what it's like to be a small business owner."Continue reading...
Posted by Dale Buss on August 27, 2014 01:07 PM
Coca-Cola does seasonal marketing better than just about any brand, so it's no surprise the company is gearing up in a number of ways for the start of football season. A new campaign for Coke Zero is one of the most ambitious.
Coke Zero will attempt to tap into what it calls the "countdown culture" of college football fans as they approach the games on Saturdays with a new campaign, "Zero Means It's Game Day." Five new 15-second TV spots, each focusing on a specific day of the week, will illustrate how fan intensity builds as kickoff nears. A 30-second ad will debut during the first week of the season.
"While there's no question game day is the mountaintop, this campaign is really intended to celebrate the journey," said Andrew MicMillin, vice president of Coca-Cola Brands for North America, in a press release.Continue reading...