Best Global Green Brands 2014

celebrity brandmatch

Manning Brothers Perform Ridiculous Rap for DirecTV

Posted by Mark J. Miller on August 7, 2013 07:16 PM

DirecTV will be broadcasting every Sunday NFL game this coming season through its new Sunday Ticket Max, which let's consumers view the games on their TV and smartphones,—for a fee, of course.

To help get fans to make the jump, DirecTV has employed football’s First Family—the Mannings—to help make the sell. Brothers Peyton, the quarterback for the Denver Broncos, and Eli, the quarterback for the New York Giants, and NFL-vet dad Archie all make appearances in a goofy new ad for the TV service.Continue reading...

celebrity brandmatch

Adidas Pop-Up in London has D Rose Fans Jumping—for Sneakers

Posted by Mark J. Miller on August 1, 2013 06:11 PM

Whether you’re playing ball on the playground or in an NBA arena, the basket’s rim typically sits 10 feet above ground, a height generally out of reach for average-sized men and women.

Some people, of course, can not only touch that rim but get up above it; a bunch of them are in the NBA, but there are plenty still out in the streets and Adidas and Chicago Bulls star Derrick Rose went out to find them.

The shoemaker offered a little bit of incentive for its London pop-up shop to those who could jump the 10 ft. height—if they could reach the new Rose shoes, they could keep them.Continue reading...

celebrity brandmatch

Snoop Lion, Chelsea Handler Announce Dog Food Brand with One-for-One Model

Posted by Sheila Shayon on July 22, 2013 06:33 PM

The pay-it-forward business model has officially gone to the dogs. Rapper Snoop Lion, formerly known as Snoop Dogg, is putting his support behind the "Dog For Dog" food line to help dogs in animal shelters.

During a recent appearance on Chelsea Lately, Snoop introduced the brand and announced that for every product purchased, there will be a product sent to an animal shelter. Host Chelsea Handler is a partner in the anti-euthanasia cause, as well as crooner Michael Buble.Continue reading...

celebrity brandmatch

Samsung Scores Big with Celebrity Partnerships

Posted by Sheila Shayon on June 27, 2013 07:21 PM

Samsung is the current king of viral video as its recent Jay-Z collaboration holds first place on the Viral Video Chart and its partnership with Usher holds a close second—the two together generating 50.9 million views so far according to Visible Measures.

Samsung's promotional tie-in with Jay-Z that gives Galaxy owners early access to Jay-Z's "Magna Carta Holy Grail" received 20.6 million views last week, with a total of 23.5 million views. 

Samsung's Usher video was booted from No. 1 to No. 2 by Jay-Z, as 27.4 million people watched the 2.5-minute fight scene promoting their smart TV technology and introducing Usher’s new single "Looking 4 Myself."Continue reading...

celebrity brandmatch

Jay-Z, Samsung Team Up for Deal to Cross-Promote New Album, Smartphone

Posted by Sheila Shayon on June 17, 2013 11:53 AM

Jay-Z has already sold one million copies of his yet-to-be-released new album, Magna Carta Holy Grail, which isn't available to the public until July 7th.

The canny entrepreneur has spun a deal with Samsung so that the first million owners of Samsung’s Galaxy S3, Galaxy S4 and Galaxy Note 2 can download the free Magna Carta app from the Google Play store, which will give them exclusive access to the new album for free starting July 4th. The unique pair-up was announced during a commercial break at game 5 of the NBA Finals that included a player watching the announcement video in real-time on his Samsung device. 

"This is a smart strategy on Samsung’s part. Big fans of Jay-Z’s might be tempted to make the Galaxy S4 or Galaxy Note 2 their next phone due to the promotion, while Samsung fans get a free new album to rock on their phones," notes VentureBeat.Continue reading...

celebrity brandmatch

Jennifer Lopez Launches Viva Movil, Her Own Mobile Retail Brand with Verizon Wireless

Posted by Mark J. Miller on May 23, 2013 11:37 AM

Jennifer Lopez may be the most powerful Hispanic in the entertainment business. Selling more than 75 million records and appearing in films that have grossed more than $2 billion can do that for a person. Recently, J.Lo has been taking her star power over to the business world. 

Her latest title is as the majority owner of a new chain of 15 cell phone stores aimed directly at Latinos, Variety reports. Viva Movil will sell Verizon phones and services, with the first retail outpost opening in New York on June 15.

Other cities with large Latino populations will follow after that. This isn't just another brand ambassador gig for Lopez; she’s the majority owner and chief creative officer. No stranger to cozying up to brands, Lopez will be even busier than usual as she also signed on as chief creative officer of Nuvo TV, a new English-language TV network targeted at U.S. Latinos in addition to continuing her clothing line for Kohl's.Continue reading...

celebrity brandmatch

Andre Agassi Goes "Home" to Nike

Posted by Mark J. Miller on May 16, 2013 07:36 PM

Giving charity is apparently the way to retired tennis great Andre Agassi’s heart. He left Nike eight years ago after a 17-year relationship to join the folks at Adidas, partially because the company was willing to put more financial oomph into Agassi’s foundation than Nike was.

But it looks like the tide has turned back in Nike’s favor and is shooting Agassi back into the spotlight. The company announced Monday that the 43-year-old Agassi is back in the fold, Yahoo! Sports reports, and Agassi celebrated the event by posting an image of himself under a huge Nike swoosh with the caption “Back Home” on his Facebook page—a bit of a dig to nearly 8-year sponsor Adidas.Continue reading...

celebrity brandmatch

Jennifer Aniston’s Hair is Back in the Spotlight with New Web Series

Posted by Mark J. Miller on May 9, 2013 01:37 PM

A generation of women crowed about Jennifer Aniston’s hair back in the days when she was on NBC’s Friends. Now Aniston is hoping her hair still looks good enough to inspire the buying habits of another generation. "I used to bring a picture of Valerie Bertinelli with me to my hairdresser to get that look,” Aniston told ModernSalon.com. “She had amazing hair, big, beautiful, very Farrah."

Now Aniston, the co-owner of Living Proof hair care products, is starring in a new show all about hair: a three-part web series, “The Good Hair Day,” about women’s stresses about their tresses. "We created this web series to show the very complex—and sometimes comical—relationship women have with their hair," Aniston stated, ModernSalon.com reports. "Having a good hair day shouldn't be so hard."Continue reading...

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