Posted by Shirley Brady on December 11, 2014 11:25 AM
If you haven't yet designed your own commercial with Kevin Bacon, give it a whirl—it's brought to you (and small business owners) by Shop for Good, in the spirit of supporting independent retailers this holiday season.
As FastCo Create notes, "Shop for Good facilitates stores sending a portion of customer purchases to a charity of their choosing, and in order to convince businesses to sign up" partnered with the actor (who's also pitching NYC's Food Bank) in a fun holiday campaign—because who doesn't love Bacon?
More details (and outtakes) below.Continue reading...
Posted by Mark J. Miller on December 5, 2014 04:02 PM
Now that David Beckham is retired from soccer, he has turned his attention toward his brand and wealth management. Beckham announced this week that he and American Idol creator Simon Fuller have teamed up with Hong Kong-based Global Brands Group to “build brands with high profile sports and entertainment icons around the world,” CNBC reports. It remains to be seen who these icons are, but they won’t all be about Beckham.
"It's not about David Beckham watches, bed sheets, socks, candles—it's about a bigger picture," Beckham commented. Global Brands CEO Bruce Rockowitz told CNBC that they are considering a number of different products, including fashion and electronics.
In a way, the move is reminiscent of Derek Jeter's post-athletic career path, when he launched the website The Players’ Tribune after wrapping up his tenure with the New York Yankees in order to tell the stories of other famous athletes.Continue reading...
Posted by Mark J. Miller on November 18, 2014 11:39 AM
Bob Marley died 33 years ago at the age of 36, but his brand remains extremely strong and it isn’t just because his tunes still echo down the hallways of freshman dorms across America. It is about to get stronger as the Marley family is tying his name to a product that he’s already inextricably linked: marijuana.
Marley Natural promaimsses to be the first global marijuana brand and will be a partnership between the Marley family and Seattle’s Privateer Holdings, an investment firm that finances pot-related businesses, the Seattle Times reports. It will be headquartered in New York City, which just changed its marijuana-possession rules aren’t so draconian and has a mayor that admits to smoked pot.
Marley Natural will, of course, keep its namesake front and center in its marketing, promising to sell “heirloom Jamaican cannabis strains inspired by those Bob Marley enjoyed,” according to a press release.
NBC News also reports that Marley Natural will also be selling "pot-infused creams [and] accessories (like vaporizers in the style of e-cigarettes)"—and just as the Oxford English Dictionary named "vape" its word of the year.Continue reading...
Posted by Dale Buss on November 5, 2014 01:57 PM
Sparkling ICE has begun to reveal its first major ad campaign, which stars the young NBA MVP Kevin Durant.
In advance of a full-blown TV advertising plan for 2015, the genre-defining sparkling-water brand is showing a video about the production of the commercials with Oklahoma Thunder star Durant, hitting social media hard and even putting up billboards in his hometown (Seat Pleasant, Maryland), his college town (Austin, Texas) and his new base (Oklahoma City).
And for good measure, Sparkling ICE timed the campaign's kickoff to coincide with Tuesday night’s debut of an HBO documentary, The Offseason: Kevin Durant, which the beverage company helped promote on its social channels.Continue reading...
Posted by Mark J. Miller on November 5, 2014 12:28 PM
Jay Z is often seen drinking champagne—which makes sense, since he often has plenty to celebrate. Aside from his personal success, his wife, Beyoncé, was just named the top-earning female musician of the year, bringing in $115 million (more than double what she made last year). Cheers, indeed!
But in the rap mogul's eyes, not all brands of bubbly are created equal. In fact, Jay Z has been exclusively singing the praises of Armand de Brignac's champagne since the brand launched in 2006.
Now he has even more reason to choose de Brignac over Cristal: he's just become the owner of the brand, according to a press release today.Continue reading...
Posted by Mark J. Miller on October 31, 2014 12:55 PM
Last night, LeBron James made his first home appearance for the Cleveland Cavaliers in four seasons to great anticipation.
The city’s hopes for a championship are resting firmly on his shoulders, a responsibility that has been chronicled by ads celebrating his homecoming from pretty much every brand he endorses (and there are many): Nike, Beats by Dre, Sprite, Dunkin' Donuts, Samsung, Kia and State Farm, among others.
James, however, only scored with five of the 17 shots he put up, and turned the ball over to the winning New York Knicks eight times. "It was a special night," James said, according to ESPN. "But I'm also glad it's over."Continue reading...
Posted by Mark J. Miller on October 29, 2014 05:21 PM
The return of LeBron James to Cleveland is being trumpeted as "the biggest sports homecoming of this generation" and "the hottest ticket" in the NBA—and has been heralded by the plethora of brands he endorses, including Beats by Dre and Sprite, too.
While some find the story of the two-time NBA champ returning to northern Ohio to bring some victories to his home state uplifting (a new baby girl just sweetening the saga), some critics think the narrative has been driven home one too many times. Fans, however, seem to be on the uplifting end of that spectrum—along with his brand partners.
According to new research from social analytics firm 4C, King James' Ohio comeback has resulted in “huge increases in social engagement between LeBron, the brands he endorses and the Cleveland Cavaliers.”
Led by Dunkin' Donuts, brands have seen the pay-off for signing endorsement deals, with big spikes in social engagement since the superstar made his announcement he's returning to Ohio in July.Continue reading...
Posted by Mark J. Miller on October 28, 2014 04:53 PM
The Kardashians are still pretty popular but they seem a bit like aging relics so it is fitting that the most famous member of the family, Kim Kardashian West, has thrown the limited amount of weight she has behind a product that also seems to be fading from public relevance: the BlackBerry.
Mrs. Kanye West, who was on-stage to talk about her experience as a new mobile app entrepreneur, told attendees at Re/code's Code Mobile conference in San Francisco's Bay Area that she is so fond of her BlackBerry Bold that she keeps three with her at all times and also buys backups on eBay.
"I love my BlackBerry,” she stated. “I don't understand the reaction I get when I say that. It's my heart and soul, I love it and I'll never get rid of it." Continue reading...