Posted by Shirley Brady on November 16, 2010 03:30 PM
The latest chapter in Brand Palin's ascendance — Sarah Palin's Dancing With the Stars contender "BPalin" (aka daughter Bristol) and her season 11 rival "Sitch" (that would be The Situation of MTV's Jersey Shore fame) have teamed up on a new public service announcement for the Candie's Foundation.
Promoting safe sex and warning against teen pregnancy, the duo play off his image as a stud and hers as a teen mom in a PSA that should come with another warning (for bad acting). The shoe brand's philanthropic arm has worked with Palin for the past year and a half, according to a press release.
Posted by Abe Sauer on November 5, 2010 10:01 AM
Who wouldn't want to travel on Oprah's private plane? Indeed, the luxury and convenience of private jet travel. But that's never going to happen. So, for the rest of us plebes, there is the new United Airlines “Oprah Winfrey Show Farewell Season Plane."
With an interior exclusively decorated by Oprah herself, and a special greeting video from the queen of daytime, it's almost like the elegant era of airline travel is back. But not really.Continue reading...
Posted by Shirley Brady on October 21, 2010 05:00 PM
It's hard not to wish that John Cleese would stop pitching brands, but we appreciate he has a few divorce and legal bills to pay off.
Still popular years after Monty Python and Fawlty Towers, he has shot countless commercials over the years, including Compaq, Sainsbury's, Schweppes Tonic, ArtistDirect, TV Spielfilm, Giroblauw, Bank Zachodni WBK, Kaupþing Bank and other brands.
But did he really have to shoot a "faulty showers" spot for the AA in the UK? (Sigh...)
Posted by Abe Sauer on October 15, 2010 01:00 PM
This week's dramatic rescue of the 33 Chilean miners is the feel-good mine disaster story of the year. Everyone wants a piece of it, from the miners themselves, who are in some kind of collective agreement, to USA patriots who called the disaster an example of "American greatness."
Brands were also all too eager to let some of those positive miner vibes rub off. Oakley sunglasses received enormous exposure during the rescue, which was engineered with a Panansonic Toughbook. One media outlet estimated Oakley's exposure was worth $41 million.
The post-rescue brandstravaganza has begun. Apple CEO Steve Jobs is sending los 33 a shipment of free iPods. (That the device depends on the copper the miners became trapped trying to extract was lost on nobody everybody.) The group's Elvis aficionado is getting a VIP trip to Graceland. Other brand-donated freebies include soccer shirts, free sushi and "Japanese space underwear."Continue reading...
Posted by Abe Sauer on September 17, 2010 11:00 AM
While Twitter itself is still struggling to find a way to make money on its popularity, Twitter users are lining up to make cash off their 140-characters-or-less missives. Izea's Sponsored Tweets program connects Twitter users with advertisers via a pay-per-tweet program, based on the number of followers and/or celebrity status.
Brandchannel looks at some of the celebrity options at Sponsored Tweets, what you'll pay per tweet and who's already matched up, after the jump.Continue reading...
Posted by Abe Sauer on September 9, 2010 12:40 PM
Tonight marks the 20th NFL Season for Brett Favre. During that time the multiple-MVP award quarterback has won a Super Bowl and retired two or three times. To mark Favre's 286th consecutive start, here's a look back at the best and worst brand endorsements connected with the "gunslinging" legend.
Brand: Nike (above)
This 1997 ad caught Favre in his prime MVP years. While perfectly fine selling the Nike brand, what this ad really does is sell Favre as the working man's quarterback, a guy unconcerned with the limelight who just wants to play some damn football. For the next 13 years, this will be the default understanding of the Favre brand.
Love of the Game Score: He's like a kid out there!Continue reading...
Posted by Abe Sauer on September 9, 2010 10:00 AM
When the Old Spice guy ad campaign was being heralded as the ad campaign your ad campaign could viral like, we wondered exactly where the brand was going with the messaging. Sure, the Old Spice Guy was popular and there was a clear boost in sales, but what was the long-term brand message here?
Now, with the release of W+K's latest Old Spice ad, starring NFL star Ray Lewis, we finally know how Old Spice is positioning its brand: Completely Crazy!Continue reading...
Posted by Dale Buss on September 7, 2010 12:00 PM
Tim Allen is the new voice of Campbell's Soup — and of Chevrolet, which is something of a coup (not coupe) for GM.
Following on the heels of Robert Downey Jr.'s deal to become the new voice of Nissan, Allen's sonic branding of Chevrolet is a natural fit for the veteran actor and comedian.
Beginning with advertising voiceover work for the launch of the new Chevy Cruze small car this fall, the likeable, recognizable Allen is a bona fide automotive enthusiast, which attracted the new stewards of the Chevy brand to tap him for a vocal marketing campaign worthy of some of their hot new vehicles.Continue reading...