celebrity brandmatch

Beats by Dre's Latest Ambassador: 'Small but Loud' Nicki Minaj

Posted by Mark J. Miller on April 12, 2013 05:54 PM

When it comes to headphones, it’s all about whose head they're sitting on. Last summer at the Olympic Games in London, plenty of companies shelled out millions to be official sponsors, but one that didn’t bother was likely the biggest winner. Beats by Dre headphones kept getting airtime on international TV as athlete after athlete seemed to be sporting them.

These days, the business started by one of the world’s most influential—and richest—rappers, Dr. Dre. is commanding top billing among audio equipment providers. Dre is sitting extra pretty after HTC bought a 51 percent stake in the company in 2011 to the tune of a reported $100 million. (HTC later sold back 25 percent to Dre and co-founder Jimmy Iovine for $125 million.)Continue reading...

celebrity brandmatch

Diet Coke Releases New Taylor Swift 'Music That Moves' Spot

Posted by Alicia Ciccone on April 11, 2013 08:12 PM

Pepsi isn't the only cola brand that has a songstress on its payroll. Diet Coke has been busy collaborating with golden-girl Taylor Swift for the next installment of its "Stay Extraordinary" campaign. 

Debuting during the American Idol broadcast on FOX Thursday night, Swift's new spot, "Music That Moves," highlight's the Grammy-winner's unique approach to song writing. Created by Droga5, the spot captures Swift in her natural element, penning lyrics whenever inspiration strikes—with a Diet Coke in hand, of course.Continue reading...

celebrity brandmatch

Ted Nugent Promotes New 'Right to Carry' Campaign on Knife Rights

Posted by Abe Sauer on April 10, 2013 10:42 AM

Guns, sure. But what about knives? Ted Nugent is coming to the rescue of knife owner rights.

The controversial rocker has teamed with gunmaker Wilson Combat to release a special edition Nugent-signature model 1911 handgun, sales of which will benefit the Knife Rights. It's just what the doctor ordered… if by doctor, you mean people who own knives and like handguns.

With the recent highly-publicized knife attack on a Texas campus spurring both jokes and serious talk about "knife control," the Nugent partnership might be perfectly timed.Continue reading...

celebrity brandmatch

PepsiCo Releases Beyonce Dance-Off TV Commercial for Pepsi and Pepsi Max

Posted by Shirley Brady on April 4, 2013 11:05 AM

Beyonce's new TV commercial for Pepsi was released today after being teased on Wednesday.

Reinforcing Pepsi's "Live for Now" global tagline, the "Mirrors" spot features a Bey dance-off with her many personas including alter-ego Sasha Fierce — watch it below.Continue reading...

celebrity brandmatch

Celebrity Brand Match: Heidi Klum, David Beckham, Justin Bieber and more

Posted by Mark J. Miller on March 25, 2013 03:29 PM

New Grownup Burger Recalls Grownup Film Moment

The words burger, Heidi Klum and bourbon aren’t generally found in the same sentence, but that’s changed now that Carl’s Jr. will become the first fast-food chain to release a burger branded by a liquor. The Jim Beam Bourbon burger will start being sold Monday night and to celebrate the moment, the chain has turned out a sexy ad featuring supermodel/businesswoman Heidi Klum reprising one of American film’s sexiest characters, The Graduate’s Mrs. Robinson.

In it, Klum seduces the camera and her naïve young male costar while chowing down on a massive Jim Beam burger. (Don’t worry, teetotalers. Unlike the famed Mrs. Robinson, the burger is alcohol-free.)Continue reading...

celebrity brandmatch

Can Coca-Cola and American Idol Give Carly Rae Jepsen Another Hit?

Posted by Shirley Brady on March 20, 2013 10:08 PM

You know her as the perky Canadian songbird behind last year's "Call Me Maybe." Now Carly Rae Jepsen, who almost made it to the finals of Canadian Idol in 2007, is teaming up with Coca-Cola and American Idol in a crowdsourcing contest that's also a bid to escape being a one-hit wonder.Continue reading...

celebrity brandmatch

Miller Lite Brings Back 'Miller Time' and 'All Star' Approach in New Campaign

Posted by Dale Buss on March 8, 2013 06:12 PM

Miller Lite is turning to an old page in its playbook, with a new gang of celebrities designed to boost the flagging brew in a fresh slate of TV commercials served up on another iconic platter for the franchise, "Miller Time." The new go-to guys for Miller Lite include Vince Vaughn, Ken Jeong, Chuck Liddell and Questlove.

But interestingly, Miller brand managers say that their new campaign (watch below) will not seek to trade too heavily on the appeal or persona of any one of its new stable of celebrity pitch people. One ad wonders what it would be like to hang out with actor Jeong, who will star in the upcoming Hangover Part III—but he's self-deprecating in the spot.

"Celebrity is not our strategy," Con Williamson, chief creative officer at Saatchi & Saatchi, the agency behind the campaign, told Ad Age. "Our strategy is solely focused on Miller Time." That, of course, will leave Miller strategically opposed to the growing number of tight tie-ups between beverage brands and individual celebrities, including Justin Timberlake and Bud Light Platinum, Taylor Swift and Diet Coke, and Beyonce and Pepsi.Continue reading...

celebrity brandmatch

BlackBerry Wants Alicia Keys and Neil Gaiman Fans to "Keep Moving"

Posted by Shirley Brady on February 19, 2013 02:43 PM

BlackBerry's new global creative director for the revamped company is featured in the first video for her part of the "Keep Moving Projects" cultural influencer project. The Grammy Award-winning musician is asking fans to use the video-editing feature on the new BlackBerry Z10 to contribute to local crowdsourced videos showcasing her current global tour.

Watch BlackBerry's video pitch to Keys fans, along with the first two episodes of author Neil Gaiman's BlackBerry project, below:Continue reading...

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