Posted by Mark J. Miller on November 26, 2012 02:23 PM
Chef Paula Deen found herself as the target of plenty of criticism earlier this year when she outed herself as a diabetic after having pushed the mega buttery and highly caloric food via her Food Channel show. Her three-year secret didn’t just slip out, of course. It instead came as she announced that she was the news spokesperson for diabetes-drug maker Novo Nordisk.
She told Al Roker when the news came out that she wasn’t going to change the way she cooks, but she’s apparently changed her mind about that since she and her two sons have teamed up with Novo to create and promote the website Diabetes in a New Light, which provides recipes and tips to help adults with Type-2 Diabetes. “You know, I still enjoy my favorite holiday foods, but I've changed the way my plate looks,” Deen told the Philadelphia Sun. “I've been doublin' up on my greens and cutting back on the sodium and carbs. I've also added some of the diabetes-friendly recipes that we've made for Diabetes in a New Light to my holiday menu, and now my whole family will enjoy them too!”
Not into celeb chefs? No problem, Novo is covering its spokesperson bases. The Danish pharma company has just signed hip-hop demigod Joseph “Rev Run” Simmons, the cofounder of Run-DMC.Continue reading...
Posted by Shirley Brady on November 22, 2012 10:42 AM
St. Jude Children's Research Hospital celebrates Thanksgiving with messages from its roster of celebrity supporters including Marlo Thomas, daughter of founder Danny Thomas, plus Sofia Vergara, Jennifer Aniston, Robin Williams, Michael Strahan, Luis Fonsi, and Shaun White:Continue reading...
Posted by Mark J. Miller on November 19, 2012 11:18 AM
A few years ago, UGG was stomping all over its competitors, but these days, the Australian company is just dancing as fast it can to keep consumers buying.
Yes, there are still queues at the UGG store in New York's Soho district, but that's mostly among tourists, which is why the brand is opening in the trendier Meatpacking district, joining Patagonia and Lululemon in cozying up to crowds at the Standard Hotel and upmarket retailers such as Jeffrey in a bid to woo higher-end shoppers.
The brand sparked a sheepskin boot craze more than a decade ago, and while it's trying to shore up its US business with a new commercial featuring brand ambassador Tom Brady ("Pink Slip," above) and a new store aimed at men, its popularity persists in markets such as the UK, where this month, the company is opening its seventh concept store and working hard to woo kids of all ages.Continue reading...
Posted by Sheila Shayon on November 13, 2012 05:14 PM
One Direction stormed the Today Show this morning, with a concert in NBC's New York digs in Rockefeller Square and news of a 3D concert film slated for next year (directed by product placement foe-turned-champion Morgan Spurlock). Hot on the Heelys of its Pepsi "Live for Now" US TV campaign with NFL star Drew Brees, the band is extending its brand to Colgate-Palmolive toothpaste: 1D Colgate Max Fresh. The collection of three oral care products, available in the U.S. only, is designed "to add some fun to teens' and tweens' brushing regimens," said Philip Durocher, VP and GM of U.S. Oral Care for Colgate-Palmolive. Hopefully fans will be inspired to brush their teeth in one direction (roll that brush, kids!) too.
While Taylor Swift is slightly older, at the ripe old age of 22, she's also quick to embrace novel ways to promote her albums, including partnering with Keds and Papa John's for her latest release, Red. Next up: her mobile app (available in iTunes and Google Play) is incorporating augmented reality so fans can access exclusive content related to Red. By opening the app's AR feature and pointing the device's viewfinder at a still image on the "Red" album cover (and on in-store displays at select Walmart stores), fans will see the images come to life. The app also works on the Taylor Swift Wonderstruck fragrance packaging from Elizabeth Arden.Continue reading...
Posted by Abe Sauer on November 8, 2012 11:12 AM
President Obama's "Four more years" victory tweet has become the most retweeted tweet in the history of tweets (sorry, Bieber). Attached to Obama's historic tweet, a photo of the First Lady, arms thrown around the president, who wears rolled-up sleeves and a wristwatch. But what watch?Continue reading...
Posted by Shirley Brady on October 17, 2012 12:02 PM
If you enjoyed part one, then don't miss part two of Chanel's $7 million advertising campaign with Brad Pitt as the scruffy new face of Chanel No. 5.
Posted by Shirley Brady on October 16, 2012 04:31 PM
Back in February, Adidas announced that it's planning to target “teenage girls more influenced by music and fashion than sports” and expand its three-year-old NEO sub-brand and start “exploiting social-media platforms including Facebook and Twitter.” Today the 60th Best Global Brand made good on all those promises by announcing Justin Bieber as the new face of NEO in a two-year partnership, including a Find My Gold Shoes contest on Facebook and serving as a style icon to pull together looks each season.
Posted by Shirley Brady on October 15, 2012 12:16 PM
As promised, Chanel has launched its TV campaign with Brad Pitt, its first male brand ambassador for Chanel No. 5, who reportedly took the gig for a cool $7 million. People magazine calls its a "smoldering" performance and "thoughtfully seductive"; others are cracking up or mystified. Your thoughts?