celebrity brandmatch

Watch Miracle Whip #KAOM #Grammys Music Video With Susan Boyle, Lance Bass and the Village People

Posted by Shirley Brady on February 10, 2013 05:13 PM

Call it "We are the Swirl." As brandchannel broke on January 7th, Kraft's Miracle Whip dressing brand has produced its first musical video, an "anthem" that will premiere during Sunday night's Grammy Awards telecast, but won't run on CBS. Instead, it's being promoted on the brand's social and digital channels.

The tongue-in-cheek video, above, stars Scottish songbird Susan Boyle (in her first U.S. commercial endorsement) and an unlikely crew of musicians, including Lance Bass (formerly of 'N Sync and readying his first solo album), country star Wynonna Judd, '80's pop star Tiffany, former Guns N' Roses guitarist Gilby Clarke, alt rock drummer Philip "Fish" Fisher of Fishbone, heavy metal singer Don Dokken, rap/hip-hop artist Chali 2na, and members of the Village People.

In the vein of "We are the World" and other musical pleas for understanding, the eclectic mix of performers sings "Keep an Open Mouth," continuing on a theme that debuted during last year's Academy Awards telecast. The sense of humor is in keeping with a brand that makes light of its claim that "a lot of people say they hate us without every (even) trying us," as its YouTube channel notes.

As Judd tweeted, the campaign's goal is "to set all the pre-judgers out there straight." Addressing the "haters," the Miracle Whip Twitter feed promoted the video (hashtag: #KAOM) with the comment, "Don't knock it 'til you try it," and will be live-tweeting throughout the Grammys telecast.

celebrity brandmatch

Amstrong Interview to Air Over Two Nights as Livestrong, Others Weigh Its Impact

Posted by Sheila Shayon on January 15, 2013 04:40 PM

The Lance Armstrong saga is turning into a miniseries.

The OWN Network announced Tuesday that Oprah Winfrey's interview with the tarnished cyclist, taped on Monday in Austin, Tex., will air over two nights — Thursday and Friday — instead of one.

Winfrey calls her "no-holds barred" interview the biggest of her career "in terms of its exposure." 

During the interview, Armstrong is said to confess to Winfrey that he used performance-enhancing drugs to win the Tour de France. Both he and Winfrey have not spoken publicly about the specific details revealed, but Winfrey told "CBS This Morning" on Tuesday: "By the time I left Austin and landed in Chicago, you all had already confirmed it."Continue reading...

celebrity brandmatch

Lance Armstrong, Ready to OWN Up, Admits to Doping in 'Emotional' Oprah Interview

Posted by Sheila Shayon on January 14, 2013 05:33 PM

Strange bedfellows, Lance Armstrong and Oprah Winfrey, but their "emotionalinterview that was taped on Monday and will air on OWN and run on Oprah.com on Thursday, may be the million dollar ticket back for the struggling former queen of daytime as she returns to what she does best.

Oprah’s Midas touch for grabbing celebrities remains golden at her own cable network, including an exclusive with Whitney Houston’s daughter following the singer’s death, then the artful dodger, David Letterman, and now Armstrong, the iconic super-athlete dragged down by a doping scandal of unprecedented proportion that saw sponsors including Nike pull their support.

The Armstrong interview will set a record for the Discovery-backed OWN and for Oprah.com, also a vindication for Brand Oprah, whose OWN has struggled since launching two years ago.Continue reading...

celebrity brandmatch

Unilever Taps Buzz Aldrin to Help Find 22 Men for Axe and Lynx Space Program

Posted by Shirley Brady on January 10, 2013 05:31 PM

As we reported on Wednesday, Unilever's AXE brand is launching a Red Bull-challenging space program related to its new line of Apollo men's personal care products — taking 22 fans (men only, sorry ladies) from around the world to the edge of space as part of its Apollo Space Academy program in December 2013.

The last day to apply is February 3rd (aka Super Bowl Sunday) at AxeApollo.com (terms and conditions are here) or LynxApollo.com in the UK, Ireland and Australia, where Axe is sold as Lynx.

Below, watch Buzz Aldrin announce the AXE Apollo Space Academy (Lynx Apollo Space Academy to some), along with related videos and commercials related to Axe's new Apollo product line and contest:Continue reading...

celebrity brandmatch

Burberry Releases Spring/Summer 2013 Ad Starring Romeo Beckham

Posted by Shirley Brady on January 3, 2013 10:02 AM

News of the 10-year-old Romeo Beckham's debut ad campaign — for Britain's iconic Burberry brand — broke in December. Above, watch the full spot, which Vogue UK calls fun.

celebrity brandmatch

Wusthof Knives Suit Put Emeril and Martha on the Butcher’s Block

Posted by Mark J. Miller on December 20, 2012 04:21 PM

Martha Stewart Living Omnimedia snapped up all the rights to Emeril Lagasse products back in 2008 for just $50 million. Now that branded merchandise may cost her another $24 million in legal fees.

MSLO was selling Lagasse’s knives for Wusthof that bore his signature logo and the inscription “Solingen, Germany” on HSN, formerly known as the Home Shopping Network, and its website. That mark labels them as having been made in the so-called “City of Blades,” a region of the country known for its excellent cutlery. TMZ hears that the knives were actually knockoffs from China.

Enter the legal team of the German Chamber of Industry and Commerce Wuppertal-Solingen-Remscheid, a trade association, which has filed suit against Stewart, Lagasse, and HSN and is seeking $24 million in damages, Law.com reports. Actually, Forbes adds that the association would like to receive $2 million for each and every time the knives were mentioned on HSN. Continue reading...

celebrity brandmatch

Struggling Li-Ning Wades Into Miami Heat

Posted by Mark J. Miller on December 18, 2012 06:01 PM

Back in October, Miami Heat guard Dwyane Wade parted ways with Michael Jordan after serving as a spokesman for his Nike-backed Jordan Brand for a number of years. Wade, who has plenty of fans in America, was moving on to conquer a new land: China.

Only a week later, Wade confirmed rumors by announcing that he had signed with Chinese sportswear company Li-Ning. And now Li-Ning is coming right back to Wade as it's signed a deal with the Miami Heat that will find the team's branded merchandise sold at the American Airlines arena (where the billboard above can currently be spotted) and its name and logo posted on in-arena signage as well as on the team’s website and its TV broadcasts.

"The LI-NING brand represents both style and substance and is therefore a welcome addition to the Miami Heat family of partners," said Eric Woolworth, president of The Heat Group's Business Operations, in a press release. "We're eager to help introduce Li-Ning to Heat fans everywhere and we are confident their new collection of Wade merchandise will have a very broad appeal."

Li-Ning, in the middle of a three-year overhaul, is hoping the new partnership will boost its revenue and perception. The Wall Street Journal reports that the company “will record a substantial net loss for the year … as they attempt a major turnaround.”Continue reading...

celebrity brandmatch

Meet Andy Samberg, Microsoft's Latest Windows Phone Brand Ambassador

Posted by Shirley Brady on December 17, 2012 05:34 PM

Microsoft has added SNL alum and comedian Andy Samberg to its roster of celebrity brand ambassadors in its Windows Phone holiday campaign. Check out his ad below.Continue reading...

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