Posted by Shirley Brady on October 16, 2012 04:31 PM
Back in February, Adidas announced that it's planning to target “teenage girls more influenced by music and fashion than sports” and expand its three-year-old NEO sub-brand and start “exploiting social-media platforms including Facebook and Twitter.” Today the 60th Best Global Brand made good on all those promises by announcing Justin Bieber as the new face of NEO in a two-year partnership, including a Find My Gold Shoes contest on Facebook and serving as a style icon to pull together looks each season.
Posted by Shirley Brady on October 15, 2012 12:16 PM
As promised, Chanel has launched its TV campaign with Brad Pitt, its first male brand ambassador for Chanel No. 5, who reportedly took the gig for a cool $7 million. People magazine calls its a "smoldering" performance and "thoughtfully seductive"; others are cracking up or mystified. Your thoughts?
Posted by Dale Buss on October 12, 2012 04:58 PM
After confirming his status as one of the world's best and most charismatic athletes at the 2012 Summer Olympics in London, World's Fastest Man Usain Bolt is still on a roll — or shall we sway sprint — and more brands want to ride in his lightning-fast wake.
Nissan has re-upped with Bolt, staying in the stable of brands who have tied in with him before, during and since the Olympics, including Gatorade and Virgin Media. Nissan is developing a special "Bolt" version of its GT-R performance car.
The smiling sprinter signed a deal with Nissan to extend his role as brand ambassador for the 196-mph GT-R and to become honorary "Director of Excitement" for the company's ambitious global marketing drive, prompting a flurry of photos on the Nissan Motors Facebook page and video on its global YouTube channel.Continue reading...
Posted by Mark J. Miller on October 12, 2012 02:39 PM
Taylor Swift may only be 22 years old, but she knows a thing or two about self-promotion. Her fourth album, Red, is coming out on Oct. 22, but it's already making waves (the title track zoomed to #1 on iTunes). Now she's finding plenty of quirky ways to get the word out and drive album sales.
One is to sign a three-year deal with shoemaker Keds that includes the production of limited-edition red sneakers that hit stores on the same day as the record. And it's not just because the brand rhymes with her new album title. “I think they add something casual and cool to your look, and the new colors and patterns are so eclectic,” Swift told Women’s Wear Daily.
While cross-promoting with (RED) might be a tad too obvious, there's also a cross-marketing tie-in with Papa John’s for a Taylor Swift Pizza Party. Hungry fans (who call themselves Swifties, by the way) can purchase a Red combo: CD and a large pizza combo with one topping for $22. The album will also be sold at U.S. Papa John's stores.Continue reading...
Posted by Mark J. Miller on October 11, 2012 11:14 AM
For those of you keeping score, Jennifer Aniston and her famous hair have found a fella to get married to again. But before they do, Aniston has also signed on for a different engagement, this one is with a beauty company that she’s now a part owner of as well as the clean-scrubbed, shining, big-smiling face of.
The brand, Living Proof, has announced that Aniston is now an investor and the hair-care spokesperson for the company, which was founded by a professor at MIT, Dr. Robert Langer, and venture capitalists Polaris Venture Partners.
According to a press release, “Living Proof has distinguished itself by attracting world class scientists and utilizing advanced scientific technologies that originated from MIT to solve women's toughest beauty problems.” In other words, they’re not fooling around.
"Jennifer embodies everything we stand for – a unique combination of beauty and brains,” Living Proof’s CEO, Jill Beraud, stated. “She not only has the most fabulous hair but is an amazing creative talent, and has shown she is a savvy businesswoman with a serious interest in developing small, innovative companies.”
If nothing else, you can be sure you’ll be seeing more of Aniston’s hair in the near future.Continue reading...
Posted by Abe Sauer on October 11, 2012 10:14 AM
In China, it's been a late week whirlwind of pro basketball moves, both on and off the court. Just as news hit that NBA star Tracy McGrady had signed to play for a Chinese team — Yes, in China! — Dwayne Wade officially confirmed the rumors that he had switched sneaker affiliation from Nike to China's Li-Ning brand.
Timed to coincide with the much anticipated two games Wade's team, the Miami Heat, will play against the Los Angeles Clippers in Beijing and Shanghai this week, the Li-Ning announcement was long in the making. In fact, maybe a year in the making. Now, will Wade lead Li-Ning back to glory, and will it drag the reputations of China's brands with it?Continue reading...
Posted by Shirley Brady on October 9, 2012 08:01 PM
The pitch for Pepsi's new U.S. TV commercial (below) featuring British pop stars One Direction and NFL star (and New Orleans Saints quarterback) Drew Brees: "Will a can of ice-cold Pepsi bring pop stars One Direction and NFL quarterback Drew Brees together... or tear them apart? See what happens when the music sensations and sports icon go head-to-head in pursuit of Pepsi refreshment. Follow @pepsi and #1DB for more." #1DB as in One Direction Brees, of course. It's the latest music-based installment in Pepsi's global "Live for Now" 2012 campaign.Continue reading...
Posted by Shirley Brady on October 8, 2012 12:15 PM
Chanel teased its upcoming N°5 campaign starring Brad Pitt on its Facebook page today, pointing to its YouTube channel which has added a trio of teasers featuring the actor's voice: "Where?" ("Are you going somewhere? Where?"), "Why?" ("Do you feel lucky?" Why?") and "Mystery?" ("What's the mystery?")
Touting the Twitter hashtag #CHANELN5, the star's commercial is due to be released on October 15th, 12.01am Paris time. A print campaign featuring Pitt, who's reportedly earning $7 million for his services, will follow in early November, according to WWD.
Pitt's campaign will mark the first male celebrity endorsement for the perfume, which has previously featured actresses Catherine Deneuve, Audrey Tautou and Nicole Kidman — but not partner Angelina Jolie, who is more endorsement-shy but was reportedly paid about $10 million for a rare campaign, for Louis Vuitton, last year. [Update: Watch Pitt's Chanel commercial here]