Posted by Sheila Shayon on May 3, 2012 11:59 AM
Pepsi has announced an exclusive global partnership with Michael Jackson’s Estate as part of its new "Live for Now" campaign, PepsiCo’s global platform to re-engage teens via pop music and culture influencers including Nicki Minaj and Katy Perry, whose upcoming movie the brand is sponsoring.
The deal coincides with brand's legacy with the King of Pop and the 25th anniversary of Jackson's multi-platinum Bad album (released August 31, 1987) and record-breaking tour, and Pepsi and Sony Music will share new mixes, as well as one billion — that's right, billion — special edition Michael Jackson Bad 25 Pepsi limited edition cans with an iconic silhouette of Jackson, as you can see below.Continue reading...
Posted by Shirley Brady on April 27, 2012 01:33 PM
Pantene today announced its newest celebrity hair model: Zooey Deschanel, who talks about her new campaign (which references her Fox TV series, New Girl) for the P&G-owned brand below.Continue reading...
Posted by Shirley Brady on April 26, 2012 11:02 AM
As expected, Burger King's latest celebrity-starring TV commercial features Aerosmith rocker Steven Tyler. The American Idol judge promotes BK's new chicken strips, adding feathers to his headset as he minds the store (click here to watch the new spot). Tyler joins Sofia Vergara, Salma Hayek, Jay Leno, David Beckham and Mary J. Blige on the BK star duty shift roster.
Posted by Shirley Brady on April 23, 2012 02:07 PM
The American Association of Retired Persons today announced NFL legend Dan Marino as its new AARP Men's Life Ambassador.
According to a press release, "Marino will share his point of view and expertise on a variety of men's interests including health, fitness, sports, lifestyle, entrepreneurship and community service, using AARP's website as his primary means of speaking directly to men 50+ about issues important to them." Additionally, Marino has committed to making personal appearances and speaking at events in order to connect with AARP's more than 37 million members through online chats and social media.
Other AARP celebrity spokespeople include a zombie-fighting Betty White, media spokesperson Jane Pauley, and AARP fitness ambassador Martina Navratilova.
Posted by Shirley Brady on April 17, 2012 09:56 AM
Apple's all-knowing Siri declines to verbally mangle "Zooey" (it's pronounced "Zoe") in a co-branded (above, for AT&T) new campaign for the iPhone 4S personal assistant, who Ms. Deschanel calls on to cater to her quirky whims. The commercial follows the actress/singer's previous "Fabric of our lives" promo for cotton, and her makeup campaigns for Rimmel London.
AT&T's celeb spot is launching head-to-head with another quirky brunette's mobile pitch: the new campaign for T-Mobile featuring Canadian model Carly Foulkes, who ditches her good girl in pink guise for a Ducati-driving "No More Mr. Nice Girl" black leather-clad babe in its new campaign — check it out below — while Siri also lends a hand to another celeb in a second new spot, featuring actor Samuel L. Jackson.Continue reading...
Posted by Sheila Shayon on April 16, 2012 01:58 PM
Never mind its sponsorship-based spat with rival Nike ahead of the London 2012 Olympic Games. As part of its official Olympic sponsorship, Adidas has launched "Take the Stage" as an invitation to fans and Olympic Games visitors to "show us something with heart, something with passion and this slot could be yours."
The campaign — which aims to give undiscovered talent (namely, 32 teenagers from London's boroughs) the chance of a lifetime on the platform of a lifetime, at the London 2012 Summer Olympic Games — launched on April 7 on ITV1's Britain's Got Talent show.Continue reading...
Posted by Shirley Brady on April 16, 2012 10:45 AM
Burger King made a splash with its celeb-laden new campaign that debuted two weeks ago, featuring Jay Leno, David Beckham, Salma Hayek and a Mary J. Blige commercial that resulted in a "She said/BK said" flap.
Today the burger chain adds Sofia Vergara to that list, with a Spanish-language commercial that touts its Garden Fresh Salad as one of its healthier new menu items — click here to watch — joining Hayek's bilingual, character-packed pitch for BK's salad, chicken wraps and crispy chicken strips: a Spanish-language, salad-touting spot for Hispanic-targeted TV channels, and a companion English-language version.
Posted by Shirley Brady on April 4, 2012 01:46 PM
Richard Gere's new French-made commercials for Suntory's Orangina drink in Japan have skyrocketed sales to the tune of a million cases in the first four days of the commercials' debut. In the spots, the American actor plays Tora-san, an updated version of a sentimental figure from Japanese cinema: a "hapless traveling salesman from an iconic series of Japanese films," according to the Wall Street Journal's Real Time Japan blog. Watch more below.Continue reading...