celebrity brandmatch

Chanel Teases Brad Pitt for No. 5 Campaign

Posted by Shirley Brady on October 8, 2012 12:15 PM

Chanel teased its upcoming N°5 campaign starring Brad Pitt on its Facebook page today, pointing to its YouTube channel which has added a trio of teasers featuring the actor's voice: "Where?" ("Are you going somewhere? Where?"), "Why?" ("Do you feel lucky?" Why?") and "Mystery?" ("What's the mystery?")

Touting the Twitter hashtag #CHANELN5, the star's commercial is due to be released on October 15th, 12.01am Paris time. A print campaign featuring Pitt, who's reportedly earning $7 million for his services, will follow in early November, according to WWD.

Pitt's campaign will mark the first male celebrity endorsement for the perfume, which has previously featured actresses Catherine Deneuve, Audrey Tautou and Nicole Kidman — but not partner Angelina Jolie, who is more endorsement-shy but was reportedly paid about $10 million for a rare campaign, for Louis Vuitton, last year. [Update: Watch Pitt's Chanel commercial here]

celebrity brandmatch

Nike Introduces LeBron X Shoe With Global Launch and TV Campaign

Posted by Shirley Brady on October 4, 2012 11:44 AM

Nike's 10th signature shoe with LeBron James doesn't cost more than $300, as some sneakerheads feared, even though it's inspired by diamonds. At $270 for the high-end LeBron X+ motion sensor version of the shoe, it will still be Nike's among most expensive shoes to date, showing that Nike knows how to drive a premium and demand.

celebrity brandmatch

Tom Brady Stars in The Mystery of the Nike Logo Cover-Up

Posted by Mark J. Miller on September 27, 2012 11:35 AM

New England Patriots quarterback Tom Brady is one of the most-watched NFL players in the biz, particularly by folks who don’t care for the game. Being married to supermodel Gisele Bundchen will do that for a guy.

So it set tongues wagging Wednesday when Brady showed up at his weekly Wednesday press conference wearing a gray sweatshirt that had the Nike logo that is usually there on the sleeve covered up with a little piece of white tape. Nike, of course, is the official supplier of the NFL’s apparel. But, as NESN points out, Brady has a deal with competitor Under Armour.

Brady talked about plenty of things, such as his ailing right shoulder and the team’s 1-2 record. But he didn’t address how that piece of perfectly sized tape happened to get onto his sweatshirt right at that particular spot.

The Boston Globe's New England Patriots beat reporter, Shalise Manza Young, tweeted the photo above and later commented, "Brady has vested interest in UA - not just spokesman, gets share of profits."Continue reading...

celebrity brandmatch

H&M Releases Lana Del Rey Cover of Blue Velvet

Posted by Shirley Brady on September 20, 2012 10:42 AM

H&M released new brand face Lana Del Rey's cover of Blue Velvet, a music video (so creepy you'd think it was directed by David Lynch, but credit goes to Johan Renck) that features pieces from its fall 2012 collection.

celebrity brandmatch

Where There’s Pepsi, There’s Michael Jackson

Posted by Mark J. Miller on September 18, 2012 06:11 PM

Pepsi’s marketing gurus have been appealing to consumers through music seemingly for eons. Much of that perception is due to the success the soda maker has had in tying its name to the King of Pop, Michael Jackson. Even after the guy’s been laid to rest for more than three years, and earning more than ever, Pepsi is still celebrating its legendary association with the performer.

Back in May, Pepsi announced its deal with the Michael Jackson estate and Sony Music to an exclusive global marketing partnership that included featuring the Gloved One on a billion limited edition Pepsi cans released around the world, starting in China.

As part of its music-based global "Live for Now" platform, the Pepsi brand is reminding consumers that it's been 25 years since Jackson's iconic Bad album was released — an anniversary that director Spike Lee is marking with a documentary, and which Pepsi celebrated in late August in a concert with Billboard and singer Ne-Yo, who performed such hits as Closer from the album, which was released on Aug. 31, 1987.Continue reading...

celebrity brandmatch

Jennifer Lopez Finds Sideline as Bicultural Latino Brand Ambassador

Posted by Shirley Brady on September 17, 2012 10:11 AM

Jennifer Lopez is leveraging her personal brand to bridge the Spanish/English-language marketplace in the U.S. After turning up on Katie Couric's new talkshow, JLo announced a programming/marketing agreement with NuvoTV to target bicultural U.S. Latino viewers, and is now appearing in a new bilingual (English/Spanish) campaign for Verizon Wireless.

celebrity brandmatch

Can Dwyane Wade's Li-Ning Deal Change China Brand Perceptions?

Posted by Abe Sauer on September 14, 2012 10:07 AM

If yo-yoing was a major sport, Chinese athletics brand Li-Ning would have a lock on the market for yo-yo gear. In the last four years, the brand has gone from potential global dominance to firing its CEO to moderate success at the London Olympics.

But struggling Li-Ning may be about to catch a big break. If rumors are true — and they appear to be — Li-Ning just drafted NBA superstar Dwyane Wade.

As first reported, and then confirmed, by blog Sneakerwatch, two-time world champion, NBA Finals MVP, and Miami Heat star Wade is going to pass on renewing his deal with Michael Jordan's Nike-backed Jordan Brand and instead sign onto Li-Ning's roster. That's huge news for Li-Ning, and a blow to Jordan Brand.Continue reading...

celebrity brandmatch

Citi Dangles Alicia Keys and Celeb Access in First Private Pass Campaign

Posted by Shirley Brady on September 7, 2012 04:38 PM

With its newest campaign, "The Ex," Citi is extolling its Private Pass cardmember perks program by tapping into the buzz around the MTV Video Music Awards this week.

Debuting the first national campaign for the program during Thursday night's VMAs telecast, the goal is to associate Citi-enabled insider access with acquired cool by rubbing shoulders with more celebrities than ever before: the intimacy of attending exclusive events, such as a foodie event with chefs Giada DiLaurentiis and Daniel Boulud, or a private concert for Citi customers by VMAs performer Alicia Keys, the opportunity to play basketball with Dwyane Wade and John Calipari, or a Sunday football viewing party with John Madden.

It's also hoping, of course, to distinguish its member perks program from what American Express offers.Continue reading...

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