Posted by Shirley Brady on July 31, 2012 11:57 PM
Hot on the high heels of her recent Pepsi campaign, Nicki Minaj is starring in her first commercial for the Adidas brand — the release of which took her by surprise, according to her tweets Wednesday evening. Watch the new spot, for Adidas Originals, below.Continue reading...
Posted by Sheila Shayon on July 27, 2012 02:34 PM
If Amy Sedaris pitching Downy in a perky new campaign rings a bell, it's because celebrities have been sudsing up for brands since the early days of Hollywood. Think back to the golden days of radio, when Jack Benny plugged Jello in his opening line, "Jello, everybody, this is Jack Benny," and Bob Hope promoted Pepsodent toothpaste. And in the early days of television, George Burns and Gracie Allen peddled Carnation Milk, Groucho Marx touted Prom Shampoo and Ozzie and Harriett shilled for Aunt Jemima Pancake Mix. Before he was President, Ronald Reagan stumped for Chesterfield cigarettes.
In today’s world of 24/7 social media, celebrity endorsement, backing and entrepreneurship (from Gwyneth Paltrow's Goop to Jessica Alba's Honest Company) have reached new digital platforms. This week Stamped, a mobile app and website that lets people share reviews of anything they like, announced new celebrity backers including Justin Bieber, Ryan Seacrest and Ellen DeGeneres, and investments from Columbia Records, Eric Schmidt and The New York Times Company, bringing its financing to over $3 million.Continue reading...
Posted by Shirley Brady on July 24, 2012 01:01 AM
Move over, Samuel and Zooey, and John Malkovich — Mr. Scorsese would like quiet on the set as he directs Siri in Apple's latest celeb-starring iPhone 4S commercial. At least she gets to call him Marty.
Posted by Dale Buss on July 20, 2012 05:58 PM
Nationwide Insurance doesn't think it gets enough credit from customers and other consumers for being "on your side" in auto-insurance matters. Cue a new branding campaign tied to the biggest sports event on the calendar and to one of America's best-liked actresses to make the point.
On Friday July 27th, during the prime-time telecast of the opening ceremony of the 2012 Summer Olympics on NBC, Nationwide will debut new TV campaign featuring the distinctive voice of actress Julia Roberts, whose Lancôme campaign for L'Oréal was banned in the U.K. last year for airbrushing.
"'Nationwide Is On Your Side' is a familiar tagline and jingle, but not many people understand exactly what it means," Matt Jauchius, Nationwide's chief marketing and strategy officer, said in a press release about the new "Join the Nation" campaign. "Our goal wth this campaign is to tell the story of who we are as a company and what our On Your Side promise truly stands for — doing what's right for our members and protecting the things and the people they hold dear."Continue reading...
Posted by Mark J. Miller on July 2, 2012 11:54 AM
Mary J. Blige had a dream when she was a kid. It wasn’t too outrageous or impossible to reach. All she wanted to do was be in a commercial for McDonald’s or Burger King. Well, she can scratch it off her list now and try to figure out how the whole became such a nightmare.
When Blige’s commercial for Burger King — part of BK's just-wrapped celebrity campaign for its new menu — came out in April, some attacked the spot touting crispy chicken snack wraps as stereotyping the African American performer. Wrap up all that anger and confusion into a slew of social-media outpouring and you’ had some pretty bad PR for Blige, while BK quickly squelched the affair by pulling the commercial.
It was also an object lesson in the pitfalls of celebrity endorsements. For Blige's part, she’s finally opening up about her side of the PR failure and has apologized to anyone who was offended.Continue reading...
Posted by Sheila Shayon on June 11, 2012 03:54 PM
In an unusual partnership, New York rap legend Jay-Z and Proctor & Gamble's billion-dollar Duracell brand are joining forces to market wireless charging systems and deploy wireless hotspots in New York, including one at the multimillionaire’s own 40/40 Club on Madison Square Park in Manhattan.
“Mobile devices have become essential tools in business, entertainment and managing our social lives,” said Jay-Z, an investor in the Duracell Powermat joint venture. “Being able to charge wirelessly is a necessary step into the future.”
The 24-Hour Power System contains a charging mat that serves as a wireless power transmitter and a portable backup battery with micro-USB output and iPhone connection when in between hotspots. The kit is designed specifically for the iPhone 4 and 4S, but Duracell is working on greater device compatibility.
It hits select retailers today (just as Apple announces its new iOS 6 features) and is also available online. The complete system costs $99.99, with additional (colorful) cases for $34.99 and additional batteries for $49.99.Continue reading...
Posted by Mark J. Miller on May 16, 2012 11:52 AM
Detroit Tigers pitcher Justin Verlander was the best pitcher in the American League last year, taking home his first Cy Young award after winning 24 games last year. So he capitalized a little bit on his popularity in the offseason and allowed his name to be put on a cereal to be sold in Meijer stores in the region as well as online.
Well, Verlander’s Fastball Flakes are selling like crazy. Originally, 100,000 “limited-edition” boxes were ordered but Crain’s Detroit Business reports that 110,000 boxes have been sold since the charity-supporting cereal went on sale in February.
“This has been one of our more successful products,” said Doug Ritchart, an account manager with the cereal’s manufacturer, Pittsburgh-based PBL Sports Inc., to Crain's.
Verlander is in the middle of a five-year, $80 million contract so he’s not hurting for cash. As a result, the profits from the sale of the cereal are all going to veterans medical assistance at two facilities in Michigan, according to USA Today.
PBL most famous product of all time was Flutie’s Flakes, a cereal featuring former Buffalo Bills quarterback Doug Flutie, which sold more than 2 million boxes. Good luck beating that, Verlander.
Posted by Shirley Brady on May 7, 2012 11:34 AM
Pepsi today debuts "Now in the Moment," the beverage giant's new commercial starring Nicki Minaj, as part of its global "Live for Now" campaign. Check out the 60-second and 90-second extended versions below, with more on the brand's biggest global campaign to date, a team effort by the Omnicom network of agencies.Continue reading...