2014 Brandcameo Product Placement Awards

celebrity brandmatch

Green Bay Packers' Super Bowl Vet Greg Jennings Suits Up For Old Spice

Posted by Shirley Brady on September 3, 2012 09:11 PM

Old Spice is following up on last week's viral hit — an interactive "muscle music" video with former NFL player Terry Crews — with a new campaign featuring a current NFL player who's preparing for life off the football field: the Green Bay Packers' Greg Jennings. Check out the first of seven spots featuring Jennings above.

The wide receiver, a 2006 Super Bowl champ who played with Brett Favre and has been trying his hand at acting, has fun touting Old Spice's Champion line of "man freshening" products — which were previously promoted with an Olympics-themed spot and a sand car commercial with the tagline, "Believe in your smellf."Continue reading...

celebrity brandmatch

Old Navy Presents: Beverly Hills 90210, The Reunion

Posted by Shirley Brady on August 9, 2012 04:04 PM

Old Navy is celebrating back to school shopping with the ultimate school — West Beverly Hills High — and its students who made Beverly Hills, 90210 the defining TV series of the 90's. Above, watch Jennie Garth, who played Kelly Taylor, choose between Brandon and Dylan (former castmates Luke Perry and Jason Priestley) in a commercial that's all about having good jeans. More below.Continue reading...

celebrity brandmatch

Solange Knowles Replaces Alexa Chung as Face of Madewell Brand

Posted by Shirley Brady on August 7, 2012 12:12 PM

Madewell, the edgier little of J.Crew, has announced Solange Knowles, the edgier little sister of Beyonce, as its new face. She replaces Alexa Chung, who designed two annual fall-winter collections for the brand — see her last collection below, along with the brand she's the new face of: Maje.Continue reading...

celebrity brandmatch

Adidas Releases New Nicki Minaj Commercial [VIDEO]

Posted by Shirley Brady on July 31, 2012 11:57 PM

Hot on the high heels of her recent Pepsi campaign, Nicki Minaj is starring in her first commercial for the Adidas brand — the release of which took her by surprise, according to her tweets Wednesday evening. Watch the new spot, for Adidas Originals, below.Continue reading...

celebrity brandmatch

Celebrity Brandmatch: Jay-Z, Katy and Kiefer Owe it All to Groucho and Gracie

Posted by Sheila Shayon on July 27, 2012 02:34 PM

If Amy Sedaris pitching Downy in a perky new campaign rings a bell, it's because celebrities have been sudsing up for brands since the early days of Hollywood. Think back to the golden days of radio, when Jack Benny plugged Jello in his opening line, "Jello, everybody, this is Jack Benny," and Bob Hope promoted Pepsodent toothpaste. And in the early days of television, George Burns and Gracie Allen peddled Carnation Milk, Groucho Marx touted Prom Shampoo and Ozzie and Harriett shilled for Aunt Jemima Pancake Mix. Before he was President, Ronald Reagan stumped for Chesterfield cigarettes.

In today’s world of 24/7 social media, celebrity endorsement, backing and entrepreneurship (from Gwyneth Paltrow's Goop to Jessica Alba's Honest Company) have reached new digital platforms. This week Stamped, a mobile app and website that lets people share reviews of anything they like, announced new celebrity backers including Justin Bieber, Ryan Seacrest and Ellen DeGeneres, and investments from Columbia Records, Eric Schmidt and The New York Times Company, bringing its financing to over $3 million.Continue reading...

celebrity brandmatch

Watch Siri Take Direction From Martin Scorsese in Apple's New TV Commercial

Posted by Shirley Brady on July 24, 2012 01:01 AM

Move over, Samuel and Zooey, and John Malkovich — Mr. Scorsese would like quiet on the set as he directs Siri in Apple's latest celeb-starring iPhone 4S commercial. At least she gets to call him Marty.

celebrity brandmatch

Nationwide Insurance Still On Your Side, And So Is Julia Roberts

Posted by Dale Buss on July 20, 2012 05:58 PM

Nationwide Insurance doesn't think it gets enough credit from customers and other consumers for being "on your side" in auto-insurance matters. Cue a new branding campaign tied to the biggest sports event on the calendar and to one of America's best-liked actresses to make the point.

On Friday July 27th, during the prime-time telecast of the opening ceremony of the 2012 Summer Olympics on NBC, Nationwide will debut new TV campaign featuring the distinctive voice of actress Julia Roberts, whose Lancôme campaign for L'Oréal was banned in the U.K. last year for airbrushing.

"'Nationwide Is On Your Side' is a familiar tagline and jingle, but not many people understand exactly what it means," Matt Jauchius, Nationwide's chief marketing and strategy officer, said in a press release about the new "Join the Nation" campaign. "Our goal wth this campaign is to tell the story of who we are as a company and what our On Your Side promise truly stands for — doing what's right for our members and protecting the things and the people they hold dear."Continue reading...

celebrity brandmatch

Mary J. Blige Now Knows Who Her Friends Are Thanks to Burger King

Posted by Mark J. Miller on July 2, 2012 11:54 AM

Mary J. Blige had a dream when she was a kid. It wasn’t too outrageous or impossible to reach. All she wanted to do was be in a commercial for McDonald’s or Burger King. Well, she can scratch it off her list now and try to figure out how the whole became such a nightmare.

When Blige’s commercial for Burger King — part of BK's just-wrapped celebrity campaign for its new menu — came out in April, some attacked the spot touting crispy chicken snack wraps as stereotyping the African American performer. Wrap up all that anger and confusion into a slew of social-media outpouring and you’ had some pretty bad PR for Blige, while BK quickly squelched the affair by pulling the commercial.

It was also an object lesson in the pitfalls of celebrity endorsements. For Blige's part, she’s finally opening up about her side of the PR failure and has apologized to anyone who was offended.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements