Posted by Shirley Brady on December 16, 2014 03:55 PM
Following a long line of celebrities as creative director, Beyonce is designing a line of athletic wear for Topshop. Now Rihanna is following suit with her own athletic line, in partnership with Kering-owned PUMA, which posted the image above on Instagram.
The description: "Forever at the forefront of culture and fashion. Now #ForeverFaster. Global superstar #Rihanna will blaze the way for a new generation of women as the face of PUMA’s Women’s Training."
As Vogue UK notes, Puma "is currently undergoing a makeover to help it compete with the big two—Nike and Adidas—in terms of sales and brand reach. It's far from Rihanna's first foray into fashion, with successful link-ups with labels including River Island, MAC, Giorgio Armani, Balmain and Gucci all already on her CV."Continue reading...
Posted by Sheila Shayon on February 17, 2014 05:20 PM
Super-producer Pharrell Williams, the recent recipient of a Grammy for record of the year and scheduled to perform his Academy Award-nominated song “Happy” at the Oscars on March 2, is turning his creative attention to a new environmentally-friendly denim collection.
RAW for the Oceans is a collaboration between Dutch fashion label G-Star RAW and eco-thread company Bionic Yarn, where Pharrell is creative director.
The jeans, which will be available in August, are made from yarn that consists of plastic litter from the ocean. Pharrell announced the collaboration at New York Fashion Week, saying that he had been looking for an in to fashion and this opportunity was the first that "made sense."
“Everyone has jeans in their closet,” he said, according to the Wall Street Journal. “Bionic Yarn is a company built around performance, and denim is the perfect category to show the world what Bionic Yarn can do.”Continue reading...
Posted by Mark J. Miller on December 5, 2013 07:41 PM
Kanye West and Nike recently split ways after having some creative differences (of the monetary type, of course). West took his act to Adidas (for $10 million and a bit of royalties), but the Swoosh didn’t bat an eye. Tuesday night, famed rapper Drake took the stage during his Would Like a Tour? tour in Nike’s birthplace of Portland, Oregon, and told fans that he had partnered up with Nike’s Jordan Brand.
"Today also happens to be one of the best days of my life," Drake told the crowd. "Growing up, I'm sure we all idolized this guy, he goes by the name of Michael Jordan. So today, I came to Portland and officially became inducted into the Team Jordan family." Enjoy it now, Drake. West was pretty excited when his first Air Jeezy came out back in 2009, too.
Drake and Nike jumped in with both feet. He immediately posted pics of two new pairs of sneakers on his Instagram, which feature the Jordan Jumpman logo next to Drake’s October Very Own (OVO) label, GQ reports.Continue reading...
Posted by Mark J. Miller on July 9, 2013 10:42 AM
Kanye West already has his own fashion label, but that's not holding him back from sharing his creative juices with others. Via a not-so-sly photo on Instagram, French fashion firm A.P.C. made its collaboration with the music artist public. West will design a capsule collection consisting of a T-shirt, jeans and a hoodie, Vogue reports.
The hip hop star, who has been spending a lot of time in Paris lately, will help launch the new line on July 14.Continue reading...
Posted by Mark J. Miller on April 22, 2013 01:38 PM
When many people think of actor Matthew McConaughey, it isn’t his work in such films as Boys on the Side, Dazed and Confused and Magic Mike that comes to mind, but rather his penchant for being half-naked all the time. After all, the actor was hauled away in 1999 for resisting arrest after officers came to his Austin, Texas home to deal with complaints of him loudly playing bongo drums while nude.
These days, though, it looks like McConaughey has found some motivation for keeping his shirt on. He has partnered with Canadian apparel manufacturer Grand National Apparel—manufacturer of Perry Ellis, Pacific Trail and Savane—to launch his own active sportswear collection, JKL. While the duds will be available on JKL’s site, consumers can also find them at Dillard’s stores and dillards.com.Continue reading...
Posted by Mark J. Miller on April 4, 2013 07:27 PM
Ashton Kutcher is happy to flog his own products. This is the Twitter-savvy guy, after all, who invested in tech startups and then gave them some promo space on his sitcom, Two and a Half Men. He did the same thing when he guest-edited the first "social issue" of Details a few years back.
Now he’s got his money invested in a T-shirt company, so consumers shouldn’t be surprised when Kutcher shows up everywhere they look wearing one of his own products—if you can identify the logo-less tees, that is. The online company, Pickwick and Weller, was founded with two other fellas and goes after the “luxury for less” market.Continue reading...
Posted by Dale Buss on March 29, 2013 03:16 PM
Converging with a major trend in branding, Diet Pepsi asked HGTV star designer Vern Yip to come up with a new limited-edition mini-can that will invite consumers to "Sip in Style" this spring. The soon-to-hit shelves can continues the brands' multi-platform "Love Every Sip" campaign that has starred Sofia Vergara in TV ads.
While arguably Yip comprises only a "light" instance of the phenomenon, Diet Pepsi's collaboration with him also adds to the growing number of partnerships between celebrities and brands to fill or originate "creative director" spots, including Alicia Keys and BlackBerry, Swizz Beatz and Reebok, Marc Jacobs and Diet Coke, Polaroid and Lady Gaga, Bud Light Platinum and Justin Timberlake and Intel and Will.i.am.Continue reading...
Posted by Dale Buss on February 20, 2013 02:03 PM
Donald Trump is not about to get out-bullied. The real estate mogul and celebrity designer is threatening to sue the organizer of a petition that urges Macy's to "Dump Trump" and its varied line of merchandise under the Trump name.
Through a letter from his lawyer, Trump has threatened a $25 million suit against Angelo Carusone, who started the drive on SignOn.org urging Macy's to sever ties with the lightning-rod personality. Trump's attorney alleges that Carusone is "tortiously interfer[ing] with Mr. Trump's business and contractual relationships" and accuses Carusone of "mob-like bullying and coercion" and "intentionally disseminating misinformation."
Carusone's response was to release a letter from his own lawyer defending his First Amendment rights, as well to call Trump a "bully" and describe Trump's brand as "consequence-free bullying and chicanery" in a press release. He told brandchannel that "threatening to sue someone for $25 million who lives in a studio apartment" and "to silence them—I'd say it's fair to call that 'bullying.'"Continue reading...