Victoria Beckham doesn't just design form-fitting frocks — she also helped Land Rover as a guest creative designer on the Range Rover Evoque, which will officially launch at the Beijing international auto show on April 22nd. Click here to check out the 2010 unveiling of Beckham's special edition, at London's Kensington Palace.

When you’re a celeb athlete, being the best in the world at something isn’t good enough. You’ve got to build your brand. After all, those playing days are only going to last so long and the good life shouldn’t just end because you’re dealing with whatever stresses your body has taken on during your athletic career.

Venus Williams is getting back into the act. She had launched a clothing line for Steve & Barry’s years ago but that retailer went into liquidation in 2008. Now she’s back.

As Women’s Wear Daily notes, she has “partnered with brands including Ralph Lauren and Gilt Group” in the past, and is now relaunching her personally designed apparel collection EleVen, which is, no surprise, geared for on and off the court.Continue reading...

Paris Hilton may be one of America’s most-disliked people, according to E-Poll Market Research, but some people are banking on eyeglass wearers in Asia still getting drawn in by her.

The word from brand licensing firm Beanstalk is that its client, Hilton, who is known for her stints on reality TV and big event red carpets as well as for a brutal interview with Barbara Walters on The View back in May, will launch an eyewear line in Asia in February.

Hilton, identified by Beanstalk as a “global style leader and fashion icon,” has signed a deal with OEM & Design Company “to develop an exclusive line of optical frames, sunglasses and colored contact lenses” with her name attached to them.Continue reading...

Daily deal sites like Groupon and LivingSocial did more than socialize online discount shopping — they began a seachange that has taken e-commerce in a new direction.

Combine the deals concept with the selectivity sophistication of such sites as Amazon and Netflix, mix in the power of celebrity brands, and you get online "shopping clubs" — the latest craze in the evolving world of personalized shopping.Continue reading...

William Rast, the men's and women's fashion collection by Justin Timberlake, has arrived at Target stores in the U.S. along with a new campaign. The biker bohemian line is a collaboration with designer Trace Ayala.Continue reading...

Hold onto your skirts. By this time next year, you'll be able to buy a line of his-and-her products blessed by one of the music's world's most prominent couples, Jennifer Lopez and Marc Anthony at Kohl's (that's right, Kohl's).

In an exclusive seven-year deal that hits stores Fall 2011, Kohl's will market women's and men's apparel, accessories, and potentially other products under the new brand.

It's a unique arrangement; while celebrities often launch their own individual lines, it is rare for a married couple to do so together. Even Victoria Beckham says she's reluctant to launch a brand with husband David, despite their respective powerhouse personal brands.Continue reading...

Having noted Michael Jackson's virtual meeting place for fans, we'd be remiss if we didn't note that the Material Girl herself will be at Macy's NYC flagship today to support her juniors clothing line.

Madonna, who directed the campaign for the exclusive-to-Macy's line, will appear at the official kick-off (6:30pm ET) along with her daughter Lola, the line's muse and co-blogger, and Gossip Girl star Taylor Momsen, the face of the collection.

Attendance is limited to fans spending a minimum of $75 (from Sept. 19 through today) on items from the collection, and those who won an audition to dance at tonight's launch party.Continue reading...

Toyota is turning to digital to generate buzz and create a cool factor for its Scion brand. Add to that all the requisites of a bona fide TV production, and the result is “Reinvent the Wheels,” a six-episode, web-only series, on your computer now @ www.reinventthewheels.com.

Targeted to the younger generation, the series has been created, cast, and produced like reality television, replete with trailers, behind-the-scenes interviews, music downloads, explosive graphics, and an episodic time clock countdown.

Hosted by comedian Angie Greenup, six “creatives” were chosen from scores of pitch auditions on how they would redesign their Scions. Each episode is 10-15 minutes long. The six contestants will quickly be reduced to three finalists who will work with professional garage tuner shops on their redesigns.

Greenup will be joined by three judges, and instead of a show-runner, there’s a show mentor, Zulu of LA’s "Zulu Tattoo" parlor. His role is to push art to the automotive level and encourage the contestants to think out of the box… or in this case… out of the car. His credential for the role? Celebrity inker.Continue reading...