2014 Brandcameo Product Placement Awards

china breaking

Breaking, Literally: Siemens Dodges Sledgehammer-Wielding Blogger in China

Posted by Abe Sauer on November 23, 2011 01:58 PM

German brand Siemens is in a spot of trouble in China.

Well-known blogger Luo Yonghao is leading a crusade against the brand. Luo built his personal fury over a malfunctioning Siemens refrigerator into a avalanche of consumer outpouring. The outrage culminated with a number of consumers smashing Siemens products outside the brand's Beijing headquarters.

Their complaint? The doors "are difficult to close."Continue reading...

china breaking

Harley-Davidson Gets Its Motor Running in China

Posted by Mark J. Miller on October 27, 2011 04:04 PM

You want to look tough while cruising China’s roadways? Well, if you choose to do so on a Harley-Davidson motorcycle, you can only do so on certain roadways due to varying regional restrictions that make it difficult for riders to spend extended time on their bikes.

Bloomberg reports that Harley is attempting to change things in the world’s most populated country and “is lobbying the Chinese to ease those laws in an effort to hike sales by as much as 40 percent annually through 2016.”Continue reading...

china breaking

eBay Grows in China, and Boosts Chinese Brands Globally

Posted by Mark J. Miller on September 5, 2011 03:11 PM

The Internet marketplace in China is massive. After all, the country has more Internet users – 470 million – than the United States even has residents. Last year, “eBay recorded $4 billion in cross-border sales in Asia-Pacific from its eBay and PayPal platforms,” Reuters reports. And there’s no reason to doubt that the company will make more as the market matures.

Reuters notes that e-commerce transactions in China grew 65 percent to 192.9 billion Yuan ($30 billion) in the second quarter this year while b-to-c spending went up 173 percent to 54.3 billion Yuan, according to data from Beijing-based Analysys International.Continue reading...

More about: , , , , ,

china breaking

Jollibee, a Filipino Fast Food "Addiction," Builds Buzz in China

Posted by Mark J. Miller on September 2, 2011 10:57 AM

Philippine President Benigno Aquino likes to travel with quite the entourage. He took 270 pals with him when he went to Beijing this week to drum up business opportunities in China. One of the folks traveling with him, Jollibee Foods Corp. Chairman Tony Tan Caktiong, has apparently found some good news in the more than 4,000-year-old civilization.

The Filipino-owned hamburger chain has more locations and more sales than McDonald’s in the Philippines. And now it's aggressively expanding its brand in China. AllHeadlineNews reports that Jollibee, which currently has 278 restaurants in China, plans to open 100 more there in 2012.Continue reading...

china breaking

The Real Lesson of China's Fake Apple Stores

Posted by Abe Sauer on July 21, 2011 03:00 PM

In what will come as a shock to nobody who has ever visited China, reports of fake Apple stores are flooding the web, sparked by a lone American blogger. The Associated Press, under the headline "Entire Apple stores being faked in China," reports that China had "reached a new piracy milestone — fake Apple stores."

Really? A milestone? This is the same country in which an entire mall dedicated to fake brand name stores opened in 2009. Knock-off Apple stores in China, meanwhile, have been reported as far back as 2007. More important than the fakeness of the Apple stores? Nobody there cares.Continue reading...

china breaking

Hilton, Starwood and Marriott Cater to Chinese Tourism Boom

Posted by Sheila Shayon on July 12, 2011 11:00 AM

Hilton Hotels & Resorts, vying to be considered the global leader in hospitality, has developed “a tailored experience for Chinese travelers that takes its name from the Chinese word for 'welcome.'”

Beginning in August, Chinese travelers will find the Huanying program in place  at 30 Hilton properties including San Francisco, New York, Hawaii, Vancouver, London, Tokyo and Sydney.  

It’s all part of a global outreach by the world's top hotel brands as increasing numbers of tourists from mainland China join the global travel market as hotels compete for their business.

"Chinese travel is going to provide one of the great opportunities that we'll ever see in the business," said Hilton CEO Chris Nassetta.Continue reading...

china breaking

Where are the Chinese Brands?

Posted by Mark J. Miller on June 22, 2011 02:00 PM

It may feel like pretty much everything is made in China, so why aren’t there any Chinese brands that are household names?

People know Korean brands (Samsung, Hyundai) and Japanese brands (PlayStation, Nikko, Sanyo), but not one Chinese brand pops quickly to mind. NPR explores the idea and finds that Haier, a manufacturer of home appliances, is “probably the closest China gets to a known international brand.”

Haier has a US subsidiary and manufacturing facility, so some of its products actually read “Made in the USA,” which has helped keep some consumers from actually knowing it is a Chinese company.

"I think we got good people, we got good management, we got good products," says Haier manager Gerald Reeves to NPR. “A lot of people don't even realize this is a Chinese company, truth be known." Is this lack of awareness the new great wall of China?Continue reading...

More about: , ,

china breaking

Burberry Goes High-Tech in China

Posted by Shirley Brady on April 13, 2011 11:45 AM

Burberry today opens its flagship store in China, with a high-tech debut in keeping with the brand's digital DNA. In addition to live-streaming the opening on Burberry.com (watch the replay here), the Beijing store boasts in-store iPads, virtual touchscreens and more.Continue reading...

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
BPBP
Branding Comeback Challenges
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements