Best Global Green Brands 2014

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eBay Sells it Forward with Mobile Giving Push and Global Commerce Goals

Posted by Sheila Shayon on March 28, 2013 07:14 PM

eBay's latest initiative, Sell it Forward, adds a touch of philanthropy to its recent push to make the service more brand-centric and expand PayPal’s usage.

Sell it Forward lets users sell their new or lightly-used clothes, shoes, handbags and other wares and share the proceeds with Goodwill. If an item is deemed saleable and sells within two weeks, eBay customers receive 50 percent of the proceeds and the other 50 percent helps fund Goodwill's operations and charitable efforts. (If an item is not sold in 14 days, it becomes a straight donation to Goodwill, and customers receive a tax-deductable donation form.)Continue reading...

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Kony 2012: A Civic Lesson in Marketing and Activism

Posted by Sheila Shayon on April 9, 2012 10:59 AM

The Kony 2012 saga is a lesson in the potency and perils of social media activism and what happens when ensuing virality brings unexpected backlash. 

Kony 2012, the first film from Invisible Children, highlighted the plight of children kidnapped by Ugandan war criminal Joseph Kony. It became the most viral video ever, garnering over 100 million views in less than a week. But the extraordinary attention also brought a hue and cry that the film oversimplified the longstanding human rights crisis in Uganda and surrounding regions, as well as criticism of the nonprofit’s business practices, culminating in a very public breakdown by co-founder and director Jason Russell.

The newly released Kony 2012: Part II -- Beyond Famous (above) offers a closer look at the Joseph Kony’s Lord’s Resistant Army (LRA) and potential solutions to the violence being perpetrated. Ben Keesey, CEO of Invisible Children, said in a statement, "We want people to dig deeper into this conflict and actively engage in the solutions." Part II is "a call to turn global awareness into informed action." Continue reading...

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Pedigree Watch: Charlie's Found...

Posted by Shirley Brady on May 13, 2010 04:18 PM

Pedigree UK rolled out the 2nd episode in the YouTube saga of Charlie the abandoned dog. #3 will kick in when #1 and #2 total 50,000 views. Pedigree is donating £1 per YouTube view to help abandoned dogs, and 50p per "like" on its Facebook page.

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Pedigree 2010 Adoption Drive: Charlie's Almost Home

Posted by Shirley Brady on May 13, 2010 11:11 AM

Pedigree's UK dog adoption spot featuring abandoned dog Charlie (aka shaggy thespian Tripp) is almost at 25,000 views on YouTube, which will trigger part 2 in the Web campaign. Pedigree will donate £1 for every viewing, up to £100,000.

 

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