Don't You Wish Your Brand Was As Loved As This Bank?

One key to a strong brand is to always take proper care of the consumers you have already won. That is to say, do right by your brand-loyal consumers and they'll always do right by your brand. With that in mind comes the tremendous holiday story of a brand that, despite these horrible financial times, is being fought for by its fans. Oh, and it's a bank.

"Protestors rallied outside a branch of Park National Bank earlier this week, calling on the government to reconsider shuttering the bank. The closure is especially frustrating to community members because Park National Bank was relatively healthy, but its holding company and some of its sister banks weren't."

And that's just Chicago.Continue reading...