Posted by Sheila Shayon on April 8, 2011 01:00 PM
To the moon and back, Carlsberg! The screen-shot above shows what happens when you click on Carlsberg's YouTube channel.
UK digital agency Skive’s sleight of brand tweaks Carlsberg's new campaign now being rolled out worldwide, recalling VW's YouTube foolery for the new Beetle.
It’s Carlsberg’s first global digital initiative and features content for YouTube and Facebook, all echoing the new tagline, ‘That Calls for a Carlsberg.’Continue reading...
Posted by Sheila Shayon on April 4, 2011 02:00 PM
Fashion visionary Patricia Field, the New York-based designer famed for styling four famously finicky fashionstas — the characters of Carrie, Samantha, Charlotte and Miranda on the Sex and the City TV series and movies — has teamed with UbyKotex.
The Kimberly Clark brand is hoping to inspire fans of the brand with a competition to design bold and colorful pads, carrying cases and inspiration boards to help Ban the Bland – aka decades of treating feminine hygiene as something to be kept under wraps and not discussed. The winners will get to collaborate with the style maven known for her colorful, edgy style.
It’s the latest digital marketing push for UbyKotex, an iconoclastic brand that aims to engage young women (and men) and change the conversation about menstrual periods, a subject that's still somewhat taboo — even among marketers.Continue reading...
Posted by Sheila Shayon on March 4, 2011 11:00 AM
Coca-Cola has long celebrated music as the heart of its brand, but the days in which it would like to buy the world a Coke are long past. It's stepping up its musical courtship by specifically wooing Gen Y, the young demographic that in the next nine years will grow to about 2.5 billion people world-wide.
It's been making a bid to stay modern and contemporary, including tapping K'naan for its World Cup anthem last summer, and the French avant-disco duo Daft Punk for a current collaboration that includes a new tune (above) and limited-edition packaging.
Next up: a live event in London on March 22 that will team the brand with the band Maroon 5 in a global crowdsourcing project to further attract young music lovers to connect Coke with music.Continue reading...
Posted by Sheila Shayon on February 21, 2011 11:00 AM
Hotels.com has been running claymation-based commercials (from Aardman Animation, no less) for a while now. Now it's inviting fans to get in on the fun with ClayYourself.com — a way to create your digital avatar for your Facebook or Twitter profile and render your facial characteristics and personality in clay. The best entries will compete to star in a future Hotels.com commercial.Continue reading...
Posted by Jennifer Sokolowsky on February 11, 2011 10:00 AM
Sabra Dipping Company specializes in making the exotic mainstream in the U.S. with its line of Mediterranean hummus and dips. But when it sent the mainstream – in the person of Philadelphia firefighter Ray Clothier – to the exotic environment of Turkey, the company found it to be a story compelling enough to warrant its own web series which launched this week on the brand’s website, YouTube channel and Facebook page.
Clothier, who had never before traveled outside of the U.S., was the winner of Sabra’s “Taste Intervention” campaign, in which participants explained how they needed to get out of their food ruts and try something more adventurous. Clothier said he wanted to be able to cook better meals for his fellow firefighters at Fire Station 56.Continue reading...
Posted by Shirley Brady on February 10, 2011 03:00 PM
Toyota is on the hunt for the correct plural of Prius, as we noted last month. The brand's marketing team is inviting the public to vote on plural variations and will announce the winner on Feb. 20 at the Chicago Auto Show.
As of this morning, Prii is in the lead as the model's plural name (with 25% of the vote — good news for the Winklevii), followed by Prius (24%), Priuses (20%), Prien (19%), and Prium (12%).
The naming contest is being promoted with a campaign dubbed Wordliness, a series of web shorts hosted by James Lipton, the inquisitive host of Bravo TV's Inside the Actors Studio.Continue reading...
Posted by Sheila Shayon on January 21, 2011 01:00 PM
Selling books got a whole lot sexier this week as Barnes & Noble hosts a virtual Brooklyn Decker. It's all an augmented reality stunt for Esquire magazine, whose readers voted her the sexiest woman alive, prompting a February cover that is now on newsstands.
The model/actress is virtually appearing in 700 Barnes & Noble stores via GPS-enabled technology that allows iPhone users to have their picture taken with her virtual image. It's also a clever digital marketing coup for all concerned.Continue reading...
Posted by Sheila Shayon on January 14, 2011 04:00 PM
Procter & Gamble is offering men tips on relationships, parenting, cooking, cleaning and health in Man of the House, a digital marketing initiative centered around a microsite that subtly promotes its brands in a "Girls Keep Out!" setting.
Promotions and "house ads" for its brands such as Gillette are found alongside original content, including frank videos (such as the "Ask a Pregnant Lady" series, above), blog posts, articles organized by channel (such as money and career) and other guy-to-guy subjects.Continue reading...