Posted by Mark J. Miller on October 1, 2013 06:41 PM
The digital age is saving airline pilots from lugging around the pile of manuals and maps they used to, with American and United Airlines investing in iPads as the pilots' digital flight bag. But not everyone is privvy to the leading brand's tablets.
Delta pilots, too, are converting flight bags to digital, but the pilots aren't very happy with the airline's choice of provider. Delta struck a deal with Microsoft for 11,000 Surface 2 tablets rather than distributing iPads, the tablet of the world’s new # Best Global Brand, Apple.
But Delta's decisions don't take into account its pilot's favorite tech brands, and instead are focused on the $13 million in fuel and other costs that the airline will save annually now that the crew doesn't have to lug the heavy manuals on board.Continue reading...
Posted by Mark J. Miller on September 23, 2013 07:39 PM
It there’s one thing the world needs, it’s another tablet. At least that’s what some executives at Tesco, the world’s third-largest retailer thought. The brand has turned out its own device, the seven-inch Hudl, which is supported by Google’s Android, Reuters reports. The hope is that it “will boost online shopping and drive sales of [Tesco’s] digital entertainment content."
Tesco is doing its best to bounce back from a tough year that saw it combat a global horse meat scandal and failed grocery ventures in the US and China. Unfortunately, the Hudl won't have a much easier road, with such major competitors as Apple, Samsung and Amazon to face. But the retail giant hopes to make inroads in the market with its low-priced offering.Continue reading...
Posted by Dale Buss on September 17, 2013 06:32 PM
It seems like every retailer with a syringe in the shop is giving flu shots these days. Now Kleenex has come up with a flu-mitigation method that it hopes will be less painful: an online flu-breakout-warning tool.
The Kimberly-Clark brand is pareparing to roll out Achoo, a proprietary forecasting model using Centers for Disease Control data to predict where germs will strike within the next three weeks. The brand told Advertising Age that preliminary tests suggest the tool is 90 percent accurate.
"What we'll be able to show," Kleenex Brand Manager Anna Elledge told the publication, "is the top five to 10 cities predicted to be the hardest hit." Consumers also will be able to enter their own Zip Codes to get regional cold and flu forecasts, a tool that Kleenex hopes will spread its app digitally even while it aims to thwart the spread of flu in the physical world.Continue reading...
Posted by Sheila Shayon on September 17, 2013 12:43 PM
Not about to be overshadowed by the recent smartphone announcements, Sony is turning the focus back to Smart TVs with its reveal of its own dongle device, the Bravia Smart Stick, that will add apps and other smart features to TV sets and will compete with Google's breakthrough product, Chromecast.
Much like Google's low-priced device, the Smart Stick plugs into a TV's high-definition socket, enabling internet browsing while watching TV. It does however come with more entertainment options out-of-the-box, with pre-loaded apps including Netflix, Amazon Instant Video, YouTube, Walmart’s Vudu, Redbox Instant, AOL On, and two Sony-owned Internet services, Crackle and Video Unlimited, and the Chrome web browser. Music can be streamed from Pandora, SiriusXM, Music Unlimited, Qello and Google Play Music.Continue reading...
Posted by Dale Buss on September 17, 2013 11:36 AM
Ford has learned a lot about social media marketing since launching the Fiesta Movement with 100 bloggers in 2009. Now the brand is applying all of that to its latest social iteration, "The Rider Challenge," an online reality-competition show that Ford is sponsoring with Live Nation Entertainment to help launch the 2014 Fiesta subcompact.
This time, though, Ford is asking its new crop of 100 bloggers and other "agents" to glean more insights from actual Ford customers and other consumers about the new Fiesta and then echo some of those throughout the bloggers' own sites.
"We're getting insights from agents' fans and followers, verbatims about what [consumers] think of Ford and the Fiesta—people who have actually raised their hands with interest in the car," Crystal Worthem, manager of band content and alliances for Ford, told brandchannel. "We'll be able to measure sales matches on them as well."Continue reading...
Posted by Sheila Shayon on September 16, 2013 02:49 PM
Maxim Magazine is reportedly heading to television as new owners Darden Media Group aim to launch a Maxim-branded TV channel and an indie music label. The publication will stick around too, as it remains one of the largest men's magazines despite a downturn in circulation and recent cutback from 12 to 10 issues annually.
One pay-TV operator is already on board with two more reportedly in the wings as Darden’s plan to distribute Maxim TV to 35 million households by year’s end comes to fruition. "Although the publishing industry has seen seismic shifts over the past several years, the opportunities to create powerful, transmedia brands that engage consumers and advertisers on multiple platforms is significantly on the rise," Darden said in a press release.
No stranger to programming, Maxim has produced one-off programs for cable including "Hot 100" for VH1, video content for its website and YouTube, apps for mobile and Xbox Live, and has plans to roll out similar apps for PlayStation 3 and set-top devices like Roku.Continue reading...
Posted by Dale Buss on September 9, 2013 01:39 PM
Every automaker is trying to win the tech race inside the car and under the hood. Now, Nissan has added another playing field: the driver's wrist.
On the heels of Samsung's debut of its Galaxy Gear smartwatch and the awaited unveiling of Apple's reported iWatch, Nissan introduced the Nismo Concept Watch at the Frankfurt Motor Show today, calling it "the first smartwatch to connect a driver to the car." The clamp-style, sleek-metal accessory is named for the company's racing brand, and its first applications are coming as a way to connect race drivers more closely to their cars.
Like the concept cars that are introduced at auto shows, the new Nismo watch is far from a production model as well. But it already has digital-tech cognoscenti enthusing.Continue reading...
Posted by Dale Buss on August 27, 2013 06:16 PM
RadioShack is bidding to renew its relevance in a fresh way this week, offering a "cord-cutting" deal on high-definition digital TV antennas to the millions of consumers in some major national markets that have been blacked out of CBS in the network's continuing deadlock with Time Warner Cable.
Under new management and in an attempt to begin rolling back a long tide of red ink, Radio Shack has turned toward a new logo, new slogan ("Let's Play"), new store concept and new positioning that recasts the brand as an even better digital playground for Millennials than their local Verizon Wireless or AT&T store. At the same time, RadioShack says it wants to fortify the loyalty of its traditional audience of electronics hobbyists.
The brand's new promotion ratchets up RadioShack's immediacy a few notches. Saying it makes "cutting the cable" convenient and easy, the company is offering a 25 percent discount on its best-selling HDTV antenna in areas affected by the blackout, through September 7.Continue reading...