Posted by Sheila Shayon on July 9, 2013 06:12 PM
“Digital fitness is about both a lifestyle choice and an everyday commitment,” commented Adam Kmiec, global head of digital and social for the Campbell Soup Company, to Digiday. That's why he’s leading the venerable 144-year-old Campbell's brand to be as digitally 'fit' as possible with the launch of a “Digital Fitness Accelerator Kit.”
Think of it as digital internal brand engagement, and a bootcamp for employees to get with the social web, mobile and other platforms that will help them better understand where their customers—and business—are going.
The kit, which is being tested among a group of Cambell's employees, includes devices like Roku, Jawbone Up, FitBit Flex, Nike Fuel Band or Lark, recommended apps (paid and free) with a $10 iTunes card for downloads, and a suggested reading list including digital marketing tomes Mitch Joel's Six Pixels of Separation and Stephen Baker's The Numerati.
“These items are shaping the ways people connect with each other and manage their lives,” Kmiec told Digiday. “Each item in the kit was carefully selected—it had to be relevant, actionable and tied directly to consumer and business trends we believe are important.”Continue reading...
Posted by Mark J. Miller on June 27, 2013 03:54 PM
Parents are always concerned about what dangers are lurking for their kids out in the world, particularly in places seemingly out of their control. One of those places is the digital world, where age-inappropriate content is always one click away.
Microsoft’s Bing search engine is aiming to make parents feel a little better about sending their kids online, at least while they're in school. The company announced this week that it is developing a special edition of Bing called Bing for Schools that will ditch all advertising and adult content, apply more privacy protection, and add in some learning features to help with digital literacy. Plus, it will be free and no software or special web address is needed to access it, according to CNET.Continue reading...
Posted by Alicia Ciccone on June 12, 2013 07:37 PM
Founded in 2007, SundaySky has delivered over 100 million "SmartVideos"—personalized, real-time videos that help major brands like AT&T, Lenovo and Office Depot engage with their customers.
Playing on the growing "screen culture," SundaySky can produce an informative, direct-to-consumer video in seconds thanks to data, like product pricing or personal account details being pushed to the platform. The company's proprietary video platform, called "Videolet," is comprised of "data, logic, creative, delivery, analytics and optimization"—resulting in a bite-sized but informative flow of information.Continue reading...
Posted by Mark J. Miller on June 12, 2013 07:17 PM
Comcast Corp. may be the largest US cable provider, but it still has some work to do on its digital side. After this year, critics may not be saying that anymore as the company is rolling out a cloud-based interactive TV guide, a voice-activated set-top box, and the ability to watch programming on tablets and smartphones and then move it to larger television screens at will.
The cloud-based X2 TV guide that will come out later this year will help viewers find content they desire faster by segmenting it into different groupings, such as kids, movies, sports, and recommended, Bloomberg reports.
Also, for Comcast subscribers who don't want to bother pushing a bunch of remote buttons, the company has come up with a new set-top box that allows users to push one button and speak commands, Bloomberg reports. To add to the interactivity, the box will also give access to “Facebook, Pandora and other online media” as well as provide reviews of movies by Rotten Tomatoes and the ability to see what people are tweeting about a show as it happens, USA Today notes.Continue reading...
Posted by Sheila Shayon on May 30, 2013 06:07 PM
Time Inc. and Conde Nast are doing it, Buzzfeed and Gawker have been doing it for awhile, and now even the venerable Grey Lady is stepping into native advertising as old-school brands up their digital prowess as print becomes less and less relevant.
After a decade of declining ad sales, the 161-year-old New York Times saw ad revenue fall by half to $711.8 million in 2012 from $1.27 billion in 2006. “What we’re looking at is ways you can use journalistic storytelling techniques in how you could present a narrative for our clients without misleading or confusing the reader,” Todd Haskell, VP Advertising at the Times told AdAge.
The Times just announced sponsored content in its Scoop mobile app guide to New York City for Citi Bike, the new bicycle-sharing program, with a feature that helps users find bike stations. “If most native advertising tries to make sponsor-provided content look a bit like a news article, this tries to make it look a bit like a regular ol’ tab in a mobile app," Poynter notes. “What’s interesting is that the 'content' here is less a collection of words and pictures than a real-time data service. It’s a callback to the classic news advertising idea—we assemble the audience, you provide the content, we make a match—in a mobile, apped-up world. It’s a compelling match."Continue reading...
Posted by Dale Buss on May 28, 2013 07:20 PM
General Motors believes that OnStar finally may be ready to leapfrog other automotive "telematics" players who got ahead of the brand over the last several years even though OnStar was the industry's original infotainment platform.
The key? GM's deal wtih AT&T to provide 4G LTE connectivity—the fastest type of wireless Internet connection now available—through Onstar next year, according to Automotive News. OnStar already is a profit-margin powerhouse for GM, but CEO Dan Akerson told analysts recently that the 4G deal will open up "what I think are potentially lucrative lines of business that don't exist in OnStar today. So when we look at what we can do with a 4G pipe into a car," said Akerson, whose background is in telecom, "you can change the business model almost entirely."Continue reading...
Posted by Mark J. Miller on May 20, 2013 05:28 PM
Folks have plenty of options when it comes to streaming online movies and TV shows: Netflix, Hulu, Amazon Prime and Apple's iTunes come to mind, but Target apparently thinks the space has room for one more.
The retailer is reportedly testing a beta version of Target Ticket, a TV and movie-streaming service with access to 15,000 titles.
It will also provide “new releases, classic movies, and next-day TV,” the beta site claims. Right now, it’s just being tested on Target’s own employees, the Minneapolis/St. Paul Business Journal reports. This joins another employee-only beta test currently underway that allows people to order products online and pick them up at the store.Continue reading...
Posted by Mark J. Miller on May 20, 2013 02:42 PM
YouTube may very well be the king of user-generated video, but the site has recently been making a push to create more original content as it takes TV head-on. This week, YouTube launched its first-ever Comedy Week, an exclusive collection of comedy's biggest talents doing their thing nightly on the video network.
Throughout the week, YouTube will air a series of live shows, new episodes from existing channels and curated playlists with the help of over 150 comedians and media channels including Sarah Silverman, The Onion and even Arnold Schwarzenegger. A third of YouTube’s top 100 sites are all comedy-related, according to YouTube marketing head Danielle Teidt, and the hope is that the series will show the viewing public that the site is a good place to find great content.Continue reading...