Best Global Green Brands 2014

digital moves

RadioShack Bids for Relevance with 'Cord-Cutting' Deal During TWC-CBS Fight

Posted by Dale Buss on August 27, 2013 06:16 PM

RadioShack is bidding to renew its relevance in a fresh way this week, offering a "cord-cutting" deal on high-definition digital TV antennas to the millions of consumers in some major national markets that have been blacked out of CBS in the network's continuing deadlock with Time Warner Cable.

Under new management and in an attempt to begin rolling back a long tide of red ink, Radio Shack has turned toward a new logo, new slogan ("Let's Play"), new store concept and new positioning that recasts the brand as an even better digital playground for Millennials than their local Verizon Wireless or AT&T store. At the same time, RadioShack says it wants to fortify the loyalty of its traditional audience of electronics hobbyists.

The brand's new promotion ratchets up RadioShack's immediacy a few notches. Saying it makes "cutting the cable" convenient and easy, the company is offering a 25 percent discount on its best-selling HDTV antenna in areas affected by the blackout, through September 7.Continue reading...

digital moves

Turner Launches Upwave, a 'Digital-First' Health and Wellness Network

Posted by Sheila Shayon on August 26, 2013 02:52 PM

Turner Broadcasting is turning its attention to digital with the launch of Upwave, a new interactive site—and eventual TV program—with a focus on health and wellness. 

The new venture is being launched first on the web with a branded YouTube channel that features original programming such as "Why Do Men Have Nipples?" based on the book by Mark Leyner and Dr. Billy Goldberg, as well as tools, quizzes and Q&As with industry experts. The digital effort precedes its December TV debut on HLN. 

"Upwave is excited to help people make positive choices in their lives through entertaining and engaging content," Molly Battin, SVP/GM said in a press release. "Our goal is to inspire people to get up, get moving and enjoy what it means to 'live life on the up,' experiencing healthy balanced living through the lens of entertainment..."Continue reading...

digital moves

Sony Jumps Ahead in Online Pay-TV Race with Pending Viacom Deal

Posted by Sheila Shayon on August 16, 2013 01:40 PM

With the announcement of a pending deal with Viacom to stream content from such channels as MTV, Comedy Central and Nickelodeon, Sony has essentially put itself far outfront in the race to create a workable online pay-TV model. 

The deal is the first of its kind, further pitting the company against a long list of rivals, including Google, Intel, Apple, Netflix and Microsoft, that are all racing to nail down a subscription-based TV streaming system. 

Sony's “over the top” model could disrupt the current ecosystem, pitting cable companies against each other, however it “might also be the tonic that slows the arrival of the 'capocalypse'—where enough people 'cut the cord' and drop cable altogether that the whole industry collapses," Forbes explains. Sony’s not-yet-named service works on Sony-branded TVs and PlayStation but will not offer a la carte channel selection, still delivering content through cable's tried and true bundled model.Continue reading...

digital moves

Print Brands Extend Storytelling with Video

Posted by Sheila Shayon on August 12, 2013 03:52 PM

Two of America's most venerable print brands are embracing the currency du jour by making greater investments in video content to extend the life and quality of its print features.

TIME magazine has launched Red Border Films (aptly named for the magazine's red print border) which will produce monthly 10-minute short documentaries and two long-form projects per year. Born out of the brand's hour-long HBO and CNN special on interviews with people affected by the 9/11 attacks, the films will serve to extend a story beyond what is published in print or online. 

“Red Border Films will combine TIME’s authoritative journalism and perspective with the unique power of cinematic storytelling,” Kira Pollack, Time's director of photography said, according to Deadline.Continue reading...

digital moves

DreamWorks Still Wheeling and Dealing as it Builds Small-Screen Portfolio

Posted by Sheila Shayon on August 6, 2013 04:26 PM

In an effort to skirt the effects of the waxing and waning film industry, the studio behind one of Hollywood's most lucrative film franchises and endearing characters like Shrek and Buzz Lightyear is making a strong play for small-screen audiences. 

However, DreamWorks Animation is outright skipping Cable TV and going straight to popular streaming services like Netflix. Through a multi-year deal signed in June, the studio will create 1,200 hours of original programming for Netflix and German broadcaster Super RTL featuring characters from popular franchises like The Croods and Turbo, along with long-standing characters like Casper, Lassie, Mr. Magoo and more from Classic Media's archives, and seasonal specials like Frosty the Snowman. 

The deal will fill a gaping hole left on Netflix by Nickelodeon after the service failed to renew its contract with Viacom.Continue reading...

digital moves

Netflix Finally Creates Individual Profiles for Users of Group Accounts

Posted by Sheila Shayon on August 2, 2013 06:45 PM

Netflix, the darling of home entertainment, has finally addressed the fact that users with an account may actually be a family or a college-dorm with multiple viewers, and in turn, multiple tastes in content. In response, the service has launched personalized viewer profiles. 

Up to five Netflix users per account can set up individual logs of their viewing choices and the company will make individual recommendations accordingly. And for those that want to share their viewing choices, they can do so through Facebook.Continue reading...

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digital moves

Disney's MyMagic+ Proves to be a Boon for Business at Parks

Posted by Dale Buss on July 12, 2013 05:22 PM

Don't expect Walt Disney executives to spend too long mourning the flop of The Lone Ranger at the box office. Not when they've got MyMagic+ working for them.

The electronic wristbands Disney has been testing at its Florida resort have boosted spending by guests because the devices make it easier and more fun for the company to separate them from their money, Thomas Staggs, parks-division-chairman—and one of the favorites to eventually succeed Disney CEO Michael Eisner—told Bloomberg.

The bands serve as admission tickets, hotel room keys and credit cards, as well as entree to special meet-and-greets with characters. They link to a customer database, the news service explained, allowing guests to purchase items in Disney World's hotels, four theme parks and water parks in Orlando by waving the devices past a sensor. The radio technology speeds transactions, enhancing Disney's existing Fast Pass program that allows guests to schedule attractions during one-hour windows once they're in the park.Continue reading...

digital moves

Disney's MyMagic+ Proves to be a Boon for Business at Parks

Posted by Dale Buss on July 12, 2013 05:08 PM

Don't expect Walt Disney executives to spend too long mourning the flop of The Lone Ranger at the box office. Not when they've got MyMagic+ working for them.

The electronic wristbands Disney has been testing at its Florida resort have boosted spending by guests because the devices make it easier and more fun for the company to separate them from their money, Thomas Staggs, parks-division-chairman—and one of the favorites to eventually succeed Disney CEO Michael Eisner—told Bloomberg.

The bands serve as admission tickets, hotel room keys and credit cards, as well as entree to special meet-and-greets with characters. They link to a customer database, the news service explained, allowing guests to purchase items in Disney World's hotels, four theme parks and water parks in Orlando by waving the devices past a sensor. The radio technology speeds transactions, enhancing Disney's existing Fast Pass program that allows guests to schedule attractions during one-hour windows once they're in the park.Continue reading...

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