digital moves

Disney's MyMagic+ Proves to be a Boon for Business at Parks

Posted by Dale Buss on July 12, 2013 05:22 PM

Don't expect Walt Disney executives to spend too long mourning the flop of The Lone Ranger at the box office. Not when they've got MyMagic+ working for them.

The electronic wristbands Disney has been testing at its Florida resort have boosted spending by guests because the devices make it easier and more fun for the company to separate them from their money, Thomas Staggs, parks-division-chairman—and one of the favorites to eventually succeed Disney CEO Michael Eisner—told Bloomberg.

The bands serve as admission tickets, hotel room keys and credit cards, as well as entree to special meet-and-greets with characters. They link to a customer database, the news service explained, allowing guests to purchase items in Disney World's hotels, four theme parks and water parks in Orlando by waving the devices past a sensor. The radio technology speeds transactions, enhancing Disney's existing Fast Pass program that allows guests to schedule attractions during one-hour windows once they're in the park.Continue reading...

digital moves

Disney's MyMagic+ Proves to be a Boon for Business at Parks

Posted by Dale Buss on July 12, 2013 05:08 PM

Don't expect Walt Disney executives to spend too long mourning the flop of The Lone Ranger at the box office. Not when they've got MyMagic+ working for them.

The electronic wristbands Disney has been testing at its Florida resort have boosted spending by guests because the devices make it easier and more fun for the company to separate them from their money, Thomas Staggs, parks-division-chairman—and one of the favorites to eventually succeed Disney CEO Michael Eisner—told Bloomberg.

The bands serve as admission tickets, hotel room keys and credit cards, as well as entree to special meet-and-greets with characters. They link to a customer database, the news service explained, allowing guests to purchase items in Disney World's hotels, four theme parks and water parks in Orlando by waving the devices past a sensor. The radio technology speeds transactions, enhancing Disney's existing Fast Pass program that allows guests to schedule attractions during one-hour windows once they're in the park.Continue reading...

digital moves

Yelp Extends Local Services with New Delivery Platform

Posted by Sheila Shayon on July 10, 2013 02:56 PM

Yelp, an online business directory and review service is rolling out a new delivery feature, stepping boldly into the online food ordering space.

Dubbed Yelp Platform, the service will partner with local delivery services and handle the ordering, checkout and payment process.

“The idea is that there are all these consumers shopping on the site, and Yelp Platform allows them to take that next step—to transact,” founder Jeremy Stoppelman told VentureBeat. “The Yelp experience is all about going to local businesses. As you switch between different services, you as the consumer will have a one-stop shop.”Continue reading...

digital moves

Campbell's Tests Digital Fitness Kit to Keep Employees Tuned In to Trends

Posted by Sheila Shayon on July 9, 2013 06:12 PM

“Digital fitness is about both a lifestyle choice and an everyday commitment,” commented Adam Kmiec, global head of digital and social for the Campbell Soup Company, to Digiday. That's why he’s leading the venerable 144-year-old Campbell's brand to be as digitally 'fit' as possible with the launch of a “Digital Fitness Accelerator Kit.” 

Think of it as digital internal brand engagement, and a bootcamp for employees to get with the social web, mobile and other platforms that will help them better understand where their customers—and business—are going.

The kit, which is being tested among a group of Cambell's employees, includes devices like Roku, Jawbone Up, FitBit Flex, Nike Fuel Band or Lark, recommended apps (paid and free) with a $10 iTunes card for downloads, and a suggested reading list including digital marketing tomes Mitch Joel's Six Pixels of Separation and Stephen Baker's The Numerati.

“These items are shaping the ways people connect with each other and manage their lives,” Kmiec told Digiday. “Each item in the kit was carefully selected—it had to be relevant, actionable and tied directly to consumer and business trends we believe are important.”Continue reading...

digital moves

Microsoft's Bing Looks to Give Schools Ad-Free Internet Access

Posted by Mark J. Miller on June 27, 2013 03:54 PM

Parents are always concerned about what dangers are lurking for their kids out in the world, particularly in places seemingly out of their control. One of those places is the digital world, where age-inappropriate content is always one click away. 

Microsoft’s Bing search engine is aiming to make parents feel a little better about sending their kids online, at least while they're in school. The company announced this week that it is developing a special edition of Bing called Bing for Schools that will ditch all advertising and adult content, apply more privacy protection, and add in some learning features to help with digital literacy. Plus, it will be free and no software or special web address is needed to access it, according to CNET.Continue reading...

digital moves

SundaySky's SmartVideo Transforms Consumer Data into Digestible Videos (Infographic)

Posted by Alicia Ciccone on June 12, 2013 07:37 PM

Founded in 2007, SundaySky has delivered over 100 million "SmartVideos"—personalized, real-time videos that help major brands like AT&T, Lenovo and Office Depot engage with their customers. 

Playing on the growing "screen culture," SundaySky can produce an informative, direct-to-consumer video in seconds thanks to data, like product pricing or personal account details being pushed to the platform. The company's proprietary video platform, called "Videolet," is comprised of "data, logic, creative, delivery, analytics and optimization"—resulting in a bite-sized but informative flow of information.Continue reading...

digital moves

Comcast Boosts Digital Offerings to Better Face Netflix, Aereo

Posted by Mark J. Miller on June 12, 2013 07:17 PM

Comcast Corp. may be the largest US cable provider, but it still has some work to do on its digital side. After this year, critics may not be saying that anymore as the company is rolling out a cloud-based interactive TV guide, a voice-activated set-top box, and the ability to watch programming on tablets and smartphones and then move it to larger television screens at will.

The cloud-based X2 TV guide that will come out later this year will help viewers find content they desire faster by segmenting it into different groupings, such as kids, movies, sports, and recommended, Bloomberg reports.

Also, for Comcast subscribers who don't want to bother pushing a bunch of remote buttons, the company has come up with a new set-top box that allows users to push one button and speak commands, Bloomberg reports. To add to the interactivity, the box will also give access to “Facebook, Pandora and other online media” as well as provide reviews of movies by Rotten Tomatoes and the ability to see what people are tweeting about a show as it happens, USA Today notes.Continue reading...

digital moves

Print Brands Try to Hold On with Native Advertising, Social Strategies

Posted by Sheila Shayon on May 30, 2013 06:07 PM

Time Inc. and Conde Nast are doing it, Buzzfeed and Gawker have been doing it for awhile, and now even the venerable Grey Lady is stepping into native advertising as old-school brands up their digital prowess as print becomes less and less relevant. 

After a decade of declining ad sales, the 161-year-old New York Times saw ad revenue fall by half to $711.8 million in 2012 from $1.27 billion in 2006. “What we’re looking at is ways you can use journalistic storytelling techniques in how you could present a narrative for our clients without misleading or confusing the reader,” Todd Haskell, VP Advertising at the Times told AdAge

The Times just announced sponsored content in its Scoop mobile app guide to New York City for Citi Bike, the new bicycle-sharing program, with a feature that helps users find bike stations. “If most native advertising tries to make sponsor-provided content look a bit like a news article, this tries to make it look a bit like a regular ol’ tab in a mobile app," Poynter notes. “What’s interesting is that the 'content' here is less a collection of words and pictures than a real-time data service. It’s a callback to the classic news advertising idea—we assemble the audience, you provide the content, we make a match—in a mobile, apped-up world. It’s a compelling match."Continue reading...

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