doing good

Coca-Cola and (RED) Launch Music Series for World Aids Day Campaign

Posted by Sheila Shayon on November 3, 2014 11:43 AM

For the third year in a row, Coca-Cola and (RED) are launching a month-long campaign leading up to World Aids Day on December 1 to help raise awareness in Africa about HIV/AIDS. This year, the focus is on music. 

"We’re stepping up greatly our efforts because this year is really the tipping point in the fight against AIDS, and we’re going to use the power of music to bring that message to a teenage millennial audience around the world," said Joe Belliotti, Coca-Cola's head of Global Entertainment, according to AdWeek.

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Iconic Designer Milton Glaser Brands Climate Change with Activism Campaign

Posted by Sheila Shayon on August 7, 2014 05:20 PM

Milton Glaser, the graphic designer behind the iconic "I (heart) NY" logo, is directing his design attention to a much more dire client: climate change. His campaign, “It's Not Warming, It's Dying,” conveys a sense of urgency around the issue and replaces euphemisms like global warming with realities like planet death.

Glaser announced the campaign on WNYC’s Brian Lehrer show. "Either Earth is dying or it's beginning to grow again,” Glaser said. “My preference would be that it was beginning to grow again, but for the moment I have no evidence of that ... There is no more significant issue on earth than its survival. The questions is, 'how can anyone not be involved?'"

The central graphic for campaign posters and buttons is a green disk representing Earth, with the upper half dark and lifeless. Glaser said that "symbolically, the disappearance of light" summed up the situation and was a seamless design.Continue reading...

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Reinventing the Toilet, and Feeling Flush with Pride

Posted by Sheila Shayon on July 23, 2014 10:28 AM

The forerunner to the modern flush system was patented in 1775 by London watchmaker Alexander Cummings, and ever since, designers and inventors have tried to create a better mousetrap for a basic human activity. But access to a flush toilet divides the globe. According to the Bill and Melinda Gates Foundation, an estimated 2.5 billion people worldwide, or two out of every five, don’t have such access.

The need is great (nearly 1.5 million children die each year from food and water tainted with fecal matter) and the category is ripe for innovation, which spurred the Gates Foundation to launch the Reinvent the Toilet challenge in 2011 as part of its commitment to water, sanitation and hygiene.

We recently profiled American Standard CEO Jay Gould, whose company has partnered with the Gates Foundation on Flush for Good, an initiative to improve sanitation and community health in emerging markets.

The Gates fund has helped other such innovations as the Loowatt waterless toilet invented by Virginia Gardiner has raised nearly £2m in funding in total. A biodegradable lining runs around the bowl that pushes waste into a cartridge that gets broken down by microorganisms into biogas and fertilizer. The technology this week had a successful debut at the Latitude Festival in the UK.Continue reading...

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McDonald's is the Latest Brand to Embrace Collaborative Sustainability

Posted by Sheila Shayon on May 2, 2014 03:23 PM

Collaboration. It's what's for breakfast, lunch and dinner if you work in brands' corporate citizenship efforts these days. After all, as Marshall McLuhan stated back in 1969, "There are no passengers on Spaceship Earth. We are all crew."

So it's encouraging to see statements such as the following: "We are breaking new ground with our collaborative effort to source sustainable beef," says J.C. Gonzalez-Mendez, McDonald’s SVP of Global Corporate Social Responsibility, in the company's just-released 2020 CSR and Sustainability Framework (The Theme: "Our Journey Together: For Good"). Partnerships will also help McDonald's achieve its other sustainability goals, which range from all-fiber-based packaging to in-store recycling.Continue reading...

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Patagonia Ups Environmental Commitment with $20 Million Venture Fund

Posted by Sheila Shayon on May 14, 2013 11:41 AM

Patagonia, a trailblazer in high-end outdoor apparel and environmental advocacy, is stepping up its corporate responsibility commitment to sustainability with $20 Million and Change, a venture capital fund to invest in startups with innovative solutions involving food, water, energy or waste.

“We believe in our company’s long-term vision around the environment and areas we want to make change in,” said Rose Marcario, CEO of the newly created holding company Patagonia Works. “We know there are great entrepreneurs out there with really great ideas and resources and they could be the next Patagonia.”

Already in the business of providing grants, Patagonia is hoping to nurture the next movement leader, Marcario said. "I do think business is an untapped well for change."

The company has just reorganized into a new umbrella holding company, Patagonia Works, through which it's earmarking the initial $20 million for investment in early-stage small businesses, ranging from $500,000 to $5 million. The plan has only one prerequisite—that a company must already have $1 million in revenue or capitalization.Continue reading...

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PSA Watch: Michelle Obama Taps Big Bird; Disney's Cinderella Finds a Cause

Posted by Shirley Brady on February 21, 2013 10:46 AM

The White House is celebrating the third anniversary of the Let's Move healthy kids challenge with an old friend: Big Bird.

The beloved Sesame Street character became a talking point during the last presidential election debates regarding PBS funding. Now he's been a VIP at the White House to help First Lady Michelle Obama engage kids in her national anti-obesity program with a new PSA above (see another spot here).

Another powerhouse kids entertainment franchise is lending one of its stars to a government effort. Disney is leveraging its Princess power by hiring out Cinderella for a new spot for the Ad Council, promoting safer car seats in a new public awareness campaign you can watch below.Continue reading...

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At a Bridge in Seoul Where Koreans Frequently Give Up, Samsung Steps In

Posted by Sheila Shayon on February 7, 2013 01:09 PM

  At the Mapo Bridge in Seoul, which now sports positive imagery.

South Korea has one of the developed world's highest suicide rates — and Seoul's Mapo Bridge has the sad distinction of a suicide hot spot. More than 100 people have tried to take their own lives there in the past five years alone.

But a recent partnership between the city of Seoul, Samsung's Life Insurance division and the Cheil Worldwide agency aims to provoke second thoughts among those who come to the bridge overwhelmed with despair.

The Mapo, which spans the Han River, is now equipped with interactive guardrail sensors that light up as people walk by, offering messages of hope such as "The best is yet to come." The bridge also displays kind words, jokes and other messages that were chosen in consultation with psychologists and other experts, according to Ad Age.Continue reading...

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H&M Joins With WWF to Improve Stewardship of Global Water Supply

Posted by Sheila Shayon on February 1, 2013 06:03 PM

Swedish multinational retailer H&M has joined forces for a three-year global collaboration with the World Wildlife Federation, adding French actress/singer Vanessa Paradis to be the spring face of H&M’s Conscious Collection.

Paradis sports fashions made from Conscious materials such as organic cotton, recycled polyester and Tencel.

“I like being part of something like the Conscious collection at H&M," she said in a statement. "I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”Continue reading...

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