2014 Brandcameo Product Placement Awards

doing good

Patagonia Ups Environmental Commitment with $20 Million Venture Fund

Posted by Sheila Shayon on May 14, 2013 11:41 AM

Patagonia, a trailblazer in high-end outdoor apparel and environmental advocacy, is stepping up its corporate responsibility commitment to sustainability with $20 Million and Change, a venture capital fund to invest in startups with innovative solutions involving food, water, energy or waste.

“We believe in our company’s long-term vision around the environment and areas we want to make change in,” said Rose Marcario, CEO of the newly created holding company Patagonia Works. “We know there are great entrepreneurs out there with really great ideas and resources and they could be the next Patagonia.”

Already in the business of providing grants, Patagonia is hoping to nurture the next movement leader, Marcario said. "I do think business is an untapped well for change."

The company has just reorganized into a new umbrella holding company, Patagonia Works, through which it's earmarking the initial $20 million for investment in early-stage small businesses, ranging from $500,000 to $5 million. The plan has only one prerequisite—that a company must already have $1 million in revenue or capitalization.Continue reading...

doing good

PSA Watch: Michelle Obama Taps Big Bird; Disney's Cinderella Finds a Cause

Posted by Shirley Brady on February 21, 2013 10:46 AM

The White House is celebrating the third anniversary of the Let's Move healthy kids challenge with an old friend: Big Bird.

The beloved Sesame Street character became a talking point during the last presidential election debates regarding PBS funding. Now he's been a VIP at the White House to help First Lady Michelle Obama engage kids in her national anti-obesity program with a new PSA above (see another spot here).

Another powerhouse kids entertainment franchise is lending one of its stars to a government effort. Disney is leveraging its Princess power by hiring out Cinderella for a new spot for the Ad Council, promoting safer car seats in a new public awareness campaign you can watch below.Continue reading...

doing good

At a Bridge in Seoul Where Koreans Frequently Give Up, Samsung Steps In

Posted by Sheila Shayon on February 7, 2013 01:09 PM

  At the Mapo Bridge in Seoul, which now sports positive imagery.

South Korea has one of the developed world's highest suicide rates — and Seoul's Mapo Bridge has the sad distinction of a suicide hot spot. More than 100 people have tried to take their own lives there in the past five years alone.

But a recent partnership between the city of Seoul, Samsung's Life Insurance division and the Cheil Worldwide agency aims to provoke second thoughts among those who come to the bridge overwhelmed with despair.

The Mapo, which spans the Han River, is now equipped with interactive guardrail sensors that light up as people walk by, offering messages of hope such as "The best is yet to come." The bridge also displays kind words, jokes and other messages that were chosen in consultation with psychologists and other experts, according to Ad Age.Continue reading...

doing good

H&M Joins With WWF to Improve Stewardship of Global Water Supply

Posted by Sheila Shayon on February 1, 2013 06:03 PM

Swedish multinational retailer H&M has joined forces for a three-year global collaboration with the World Wildlife Federation, adding French actress/singer Vanessa Paradis to be the spring face of H&M’s Conscious Collection.

Paradis sports fashions made from Conscious materials such as organic cotton, recycled polyester and Tencel.

“I like being part of something like the Conscious collection at H&M," she said in a statement. "I try my best to shop consciously, and vintage is very much part of my wardrobe. I love the style and it works in an eco-friendly way because I like to use and reuse old clothes.”Continue reading...

doing good

Fendi to Pour Millions Into Rome's Treasured Fountain, Restoring Its Luster

Posted by Mark J. Miller on January 29, 2013 12:22 PM

About $4,000 worth of coins are thrown into Rome’s massive, gorgeous Trevi Fountain each day. Making the gesture is said to guarantee your return to Rome.

Now Fendi is throwing a lot more than a few coins into the Trevi’s waters. The Italian fashion house has announced it will hand over $2.9 million to help keep the centuries-old fountain, featured memorably in Federico Fellini’s “La Dolce Vita,” in good shape.

Fendi, founded in Romein 1925, announced the 20-month project Monday along with two of its big-name designers, Karl Lagerfeld and Silvia Venturini Fendi.Continue reading...

doing good

Let's Go Crazy: Coca-Cola Aims to Inspire People to Open Happiness

Posted by Shirley Brady on January 11, 2013 02:02 PM

Coca-Cola is famed for its Open Happiness campaign, committing random acts of kindness with surprise giveaways and pop-up brand experiences in local markets.

Now the reigning Best Global Brand is inspiring people to commit their own random acts of happiness in a pro-social campaign that invites you to "Go crazy and do good for others."

The "Let's Go Crazy" theme was introduced last year during the brand's UEFA Euro 2012 European campaign. This campaign's theme song: Supertramp's "Give a Little Bit." Watch more of the stealth acts of happiness in the new campaign below.Continue reading...

doing good

From 12-12-12 Concert to American Red Cross, Storytelling Drives Compassion

Posted by Sheila Shayon on December 13, 2012 12:11 PM

The two billion people who watched the 12-12-12 concert for Hurricane Sandy relief at New York’s Madison Square on Wednesday night may have tuned in (or streamed) for the chance to see music legends — Bruce Springsteen, The Rolling Stones, Paul McCartney, Billy Joel, Eric Clapton, the Who, Roger Waters, Chris Martin, Michael Stipe, Dave Grohl, Alicia Keys, Eddie Vedder — but the heart of the show was the stories of people whose lives were impacted by Sandy, and who were asking the world to care and help.

As the Los Angeles Times commented, “Critiquing the broadcast of the 12-12-12 Sandy benefit concert on Wednesday night is like assessing the food at a bake sale: Maybe the muffins are oversalted or the cookies are stale, but that's not the point. The point is charity and drawing attention to the cause.”

So  kudos to Madison Square Garden (and New York Knicks) owner Cablevision, not to mention Clear Channel, Miramax's Harvey Weinstein, Chase, State Farm and other sponsors and volunteers for putting on a story-driven night of music and social compassion (the #121212concert hashtag is still lively on Twitter) to raise proceeds for the Robin Hood Relief Fund.

And in a similar (if less glitzy) vein, the American Red Cross has some stories it would like to share with you, too.Continue reading...

doing good

Godiva's Lady Godiva Awards Accepting Nominations for Local Heroines

Posted by Sheila Shayon on December 12, 2012 10:18 AM

In April, GODIVA Chocolatier launched its Lady Godiva Program, honoring inspirational women on a local and national level who embody the original Lady Godiva’s selflessness, generosity and leadership as seen above.

Every two years, GODIVA selects a National Lady GODIVA Honoree and this year its first recipient is Lauren Bush Lauren, Co-Founder of FEED Projects, whose non-profit has provided over 60 million school meals to children living in 62 countries throughout the world through the United Nationals WFP since the launch. 

GODIVA committed to sell one-of-a-kind FEED 10 bags, with each providing 10 school meals to children in cocoa-producing regions, and most recently, launched exclusive limited edition products like the FEED 8 Origins Collection of chocolates, where for each box sold, 8 meals will be donated to children in Ecuador and Uganda.

“The Lady GODIVA Program takes this notion of giving one step further.  With the creation of the Lady GODIVA Program, we will honor outstanding women that make a difference both on a national and local level as well as the causes that matter most to women,” says Jim Goldman, President & CEO, GODIVA Chocolatier.Continue reading...

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