2014 Brandcameo Product Placement Awards

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Allstate Hopes Teens Will Read (Not Text) Between 'The Lines'

Posted by Barry Silverstein on January 19, 2011 03:00 PM

Consider it a new phrase — and a new danger — of the digital era. "Distracted driving," which is primarily associated with texting or talking on a cell phone while driving, is getting a lot of attention these days.

Texting while driving caused over 16,000 deaths between 2002 and 2007, according to research conducted by the University of North Texas Health Science Center. The percentage of all traffic deaths caused by distracted driving rose from 11% in 1999 to 16% in 2008.

That's why brands such as Allstate are stepping up efforts to address the issue.Continue reading...

doing good

Warby Parker: DIY Glasses Online, Force for Good Offline

Posted by Sheila Shayon on January 18, 2011 03:00 PM

Remember the first thing you bought online – a book, CD, DVD?                                           

The thought of larger purchases was a dim shadow then, but e-commerce has defied conventional wisdom and people now buy everything from groceries, diapers, flowers, wedding dresses, cars, houses, wine and now… prescription glasses online.

Warby Parker has sold 20,000 pairs of glasses since launch last February, including its own branded frames as well as styles by Ray-Ban, Chanel, Prada, Ralph Lauren and Gucci. For every pair of glasses sold, a pair is donated to individuals who can't afford glasses (as outlined in the video above). Talk about a social vision.Continue reading...

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Oxfam Makes Charitable Support Chic

Posted by Shirley Brady on January 18, 2011 10:30 AM

Oxfam, the UK-based non-profit famed for raising money via charity stores that sell secondhand clothes and fair trade goods, is recasting its retail fundraising arm as a purveyor of fashionable vintage clothing in new ads that break today.

Sarah Farquhar, Oxfam's head of retail, tells Campaign: "These new ads show that fabulous looks can easily be achieved by dressing from Oxfam – with the knowledge that a vintage outfit will not only be a complete one-off, but supports sustainability and raises money to overcome poverty and suffering." 

Earlier this year Oxfam launched the UK's first online vintage charity shop. Now, it's hoping to build the philanthrophic brand's appeal to fashionistas by telling the story behind vintage clothing from the 1940's (above) and, after the jump, the 50's and 60's.Continue reading...

doing good

MLK Day of Service Turns 25

Posted by Shirley Brady on January 17, 2011 09:30 AM

With today being MLK Day in the U.S., it's also the 25th anniversary of the King Legacy of Service. This year's PSA campaign highlights that it's "a day on," not "a day off" for Americans, who are encouraged to use the day to serve their communities.Continue reading...

doing good

Panera Cares, Customers Rise to the Occasion

Posted by Shirley Brady on January 13, 2011 04:00 PM

Panera Bread Co. will open its third "pay what you want" cafe on Monday, marking its third such endeavor — and test of the public's integrity. Panera Cares is billed as a community cafe concept, and a non-profit arm of the US restaurant chain. Its new cafe in Portland, Oregon, follows launches last year in Clayton, Missouri, and Dearborn, Michigan.

"In some ways it is a test for humanity," Panera founder Ron Shaich tells AP. "Will people step up and help each other or will they take advantage?" So far, yes. About 20% of visitors to the first two locations leave more than the suggested amount, 20% leave less and 60% pay the suggested amount.Continue reading...

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Big Brothers Big Sisters Launches First Fundraising Campaign

Posted by Barry Silverstein on January 13, 2011 01:00 PM

With over 100 years of service, Big Brothers Big Sisters of America is one of those top tier non-profit brands that has a high level of awareness. Yet most people think the organization needs volunteers, not money.

In these challenging economic times, however, Big Brothers Big Sisters, which often turns to corporate partners for financial support, is doing something it has never done before: reaching out to the general public for donations. In a campaign starting today called "Start Something," Big Brothers Big Sisters is using a mix of television and print advertising, outdoor media, online advertising, and social media to get its message across. Continue reading...

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UNICEF Ambassador Selena Gomez on Haiti's 1st Anniversary

Posted by Shirley Brady on January 12, 2011 11:15 AM

Today is the one-year anniversary of the earthquakes that hit Haiti. UNICEF Ambassador Selena Gomez taped this promo to draw attention, particularly among kids and teens, to the continuing impact of that devastation — and to draw attention to a special website, unicefhaiti365.org.

doing good

The Dignity Project: Salvation Army's Striking Holiday Appeal

Posted by Shirley Brady on December 23, 2010 11:00 AM

The Salvation Army in Canada is winning kudos for The Dignity Project, its new outdoor, print and TV campaign to support those who are down on their luck this holiday season. Take a closer look after the jump.Continue reading...

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