Posted by Sheila Shayon on September 24, 2012 04:17 PM
"Designing for impact” is the theme of this year’s Clinton Global Initiative (CGI) meeting, the annual philanthropic TED-like session now underway in New York.
Former President Bill Clinton framed the discussion in his opening remarks on Sunday, as noted in TIME: “Today we want to talk about how you can design your actions in advance to make it more likely they will succeed.”
He went on to challenge Walmart to open a store in Libya creating jobs in the world's hot spot for trouble and woes. "If the new president of Libya asked you to open a store in Tripoli, would you consider it?" Clinton asked Walmart CEO Mike Duke, part of the opening panel that included U.N. Secretary-General Ban Ki-moon, Queen Rania of Jordan and World Bank President Jim Yong Kim. Duke's dry-witted response: his "small company from Arkansas" has operations in regions of sub-Saharan Africa, but no presence or plans for Tripoli.
U.N. Secretary-General Ban Ki-moon announced, "I'm going to sound an alarm to all the leaders. We are living in an era of insecurity, injustice, inequality and intolerance, and what should we do?" as he called on business leaders like Walmart to act "for humanity" and not just for profit.Continue reading...
Posted by Mark J. Miller on September 18, 2012 10:12 AM
It’s hard to do serious damage to an institution that is doing great work toward putting an end to breast cancer, one of the world’s leading reasons for women dying. But it turned out that all it took was for Susan G. Komen for the Cure to say it was going to stop sending some cash over to a fellow nonprofit focused on women’s health, Planned Parenthood.
That decision proved to be controversial, seriously damaging for the Komen name and resulted in a lot of good PR and cash donations to Planned Parenthood. Komen eventually decided to re-instate the dough for Planned Parenthood but not before lots of donors had already sworn off giving more funds to Komen.
The whole thing is now back in the news thanks to this month's release of Planned Bullyhood, a book by former Susan G. Komen for the Cure vice president for public policy Karen Handel, who resigned in the midst of the turmoil. According to the Daily Caller, her new book is receiving some “pushback from Democratic National Committee chairman Debbie Wasserman Schultz and Republican strategist Karl Rove.”
Komen, of course, would like the whole thing to go away so it can go about rebuilding its brand — and continue to put the hurt on breast cancer. One effective way to fight the good fight is to partner with a brand known for its brawn: WWE, whose start wrestler John Cena is hleping promote pink and black Komen-branded gear, on sale through October's Breast Cancer Awareness Month.Continue reading...
Posted by Mark J. Miller on September 11, 2012 01:31 PM
On the 10th anniversary of the Sept. 11 attacks last year, a few brands saw an opportunity to show the world that they will never forget and they’ve got good hearts so next time you want something, think of them.
Hooters Girls smiled and informed us of their feelings. Best Buy sponsored good deeds in various cities across the land. NASCAR drivers and their fans had a moment of silence from laps 9 to 11 in Richmond, Virginia. Ten years ago, Budweiser had set a very high bar for 9/11 tie-ins. Its reverent 2002 Super Bowl commercial, which aired only once on broadcast television but has been seen more than six million times on YouTube since, certainly got the company a lot of notice at the time.
It can be risky to link your brand to a tragedy, of course. You don’t want to appear self-serving but you still want to show empathy, and for consumers to be left with the idea that what you did was a fitting tribute. And marketers hope the tribute is so fitting that consumers will remember their company’s name the next time the wallet is pulled out.Continue reading...
Posted by Sheila Shayon on September 4, 2012 11:05 AM
An estimated one-third of American children are overweight or obese. In support of National Childhood Obesity Awareness Month, the Saucony brand is joining the race against this epidemic with the launch of Saucony Run4Good — the running industry’s first iPhone app raising money and awareness around this crisis.
With every mile, runners earn money for community youth running programs fast-tracking kids back to health. “As a brand focused on runners, innovation and social responsibility, we believe the Saucony Run4Good app offers a new world of possibilities to engage with our community in a relevant, innovative and meaningful way while inspiring a strong unity of purpose to make a difference for our kids,” said Chris Lindner, Saucony's CMO and SVP for commerce.
The statistics on U.S. childhood obesity are alarming: almost 20% of children ages 6 to 11 and 18% of those 12 to 19 are considered obese. The CDC estimates that over the past three decades, childhood obesity has more than doubled for preschool children aged 2-5 years and adolescents 12-19 years, and more than tripled for children 6-11 years.Continue reading...
Posted by Sheila Shayon on August 7, 2012 01:18 PM
New Yorkers are known for having big hearts (and, on occasion, big attitude and vocal chords to match) as they support their hometown teams. Now they're invited to "take a seat," regardless of team, and go to bat against cancer at the brand new M. Harf Stadium.
Haven't heard of the M. Harf Stadium with all the noise about the new Barclays Center home to the Brooklyn Nets getting ready to open? More than 350,000 seats are up for sale in this virtual (read: only only) stadium, which is co-sponsored by the New York Yankees, in a partnership designed to "Delete Blood Cancer."Continue reading...
Posted by Sheila Shayon on August 3, 2012 03:07 PM
In his address at the International AIDS Conference that wrapped in Washington, D.C., on July 27th, Sir Elton John told the audience that "I should be dead" for having not taken precautions against HIV in the past.
AIDS 2012, as it's better known, was the most attended global HIV/AIDS conference to date. It made headlines this year not only for its return to the U.S. for the first time in 22 years, but for companies including Levi Strauss and MAC who continue to support the fight against the disease and prejudice that surrounds it.
The MAC AIDS Fund (MAF), the philanthropic arm of MAC Cosmetics, announced two major initiatives at AIDS 2012, continuing its leadership position as the largest corporate non-pharmaceutical funder in the HIV/AIDS arena.Continue reading...
Posted by Sheila Shayon on July 31, 2012 10:35 AM
The Levi's brand fall campaign suggests getting dressed is an empowering action, continuing its message for the fourth year of “Go Forth,” and adding, “This is a pair of Levi’s.”
The 2012 fall/winter "Go Forth" campaign pitches 18 to 34 year-olds on donning their daily armor to take on the world every day: “This is a pair of Levi’s, buttons and rivets and pockets and cuffs, and the thread that holds it together.”
The language is a call to action: “You follow your heart, follow the leader, you’re the leader. Are you joking, are you breaking, are you shaking? You’re the next living leader of the world. You’re a kid. Holding onto the thread. That holds it together. This is a pair of Levi’s.” Cue Twitter hashtag, “#GoForth.” And Levi's own call to action, tying a thread to its corporate commitment to take a stance on HIV/AIDS.Continue reading...
Posted by Sheila Shayon on July 25, 2012 10:02 AM
Funny or Die has tapped a droll troupe of Hollywood talent — Zach Galifianakis, Sarah Silverman, Tracy Morgan, Chloe Moretz, Marisa Tomei and Isaiah Mustafa — to join forces with Bono's anti-poverty group ONE on a new campaign, part of a larger global initiative to reach "the beginning of the end of AIDS" by 2015.
The star-studded video from Funny or Die asks viewers to sign a petition on ONE to reverse proposed budget cuts to the life-saving AIDS program, PEPFAR, and fulfill America’s commitments to the Global Fund to Fight AIDS, Tuberculosis and Malaria.Continue reading...