2014 Brandcameo Product Placement Awards

doing good

Starbucks Reports on 30 Inspiring Days of Service

Posted by Sheila Shayon on June 1, 2012 11:10 AM

Giving back is proving is good business and good for morale at Starbucks. The brand just named a new corporate community officer, and reported the results of its second annual Global Month of Service, in April. The global commitment to "30 days of inspiring service" yielded 700,000 individual acts of service in 34 countries, covering cities from Beijing to Berlin to Nashville, with local volunteer efforts including:

• 400 Starbucks partners and families across China gathered in Beijing to restore local community parks and teach residents of the Hujialou North community how to be more environmentally aware and incorporate “green living” tips in their every day lives.Continue reading...

doing good

The Michael J. Fox Foundation Embraces Its Future, and Fox, With Logo Redesign

Posted by Shirley Brady on May 8, 2012 03:45 PM

The Michael J. Fox Foundation made headlines last fall with a limited-edition collection of Nike shoes inspired by the actor's Back to the Future character. The high-profile auction raised $9.4 million for the foundation, the largest private funder of Parkinson's Disease research in the world.

Fox's foundation is now heading into its own future with a new look and feel, one prompted by its humble founder, who wants to take the focus off himself and shine a spotlight onto the community of people helping find a cure for P.D.

Founded in 2000, the Foundation has just unveiled the first logo refresh in its history. "While our mission remains exclusively to speed research progress, we are increasingly a portal to engagement for the PD community at large — not just researchers but patients, their loved ones, physicians and members of the general publich who are inspired to give back," writes Holly Barkhymer, the organization's VP of marketing and communications, in a blog post.

The logo refresh features an updated font, simplified color scheme and a few tweaks to its iconic fox, who now features a dashing tipped tail and has added an ear. "We adore our fox, and it was very clear to us that the fox would remain," Barkyhmer told brandchannel. "One of the goals of the refresh was to make sure that people saw that the fox is a fox with a second ear and more defined tail. He's still fleet, intuitive, cunning, resourceful and smart."Continue reading...

doing good

Harvard and MIT EdX Venture Fosters Video Education Boom

Posted by Sheila Shayon on May 4, 2012 11:01 AM

The Massachusetts Institute of Technology (MIT) and Harvard University are joining the ranks of elite universities jumping into the burgeoning MOOCs — massively open online courses — business. The schools' new partnership, dubbed edX, is also spurring the boom in online video education.

Stanford, Princeton, the University of Pennsylvania and the University of Michigan recently partnered in Coursera, a commercial company with $16 million in venture capital. 

Beyond academia, the just announced TED-ED website offers customizable tools for educators, while Khan Academy has helped countless students, teachers and parents with its free treasure trove of online videos, offering more than 3,000 tuturials on everything from math to physics.Continue reading...

doing good

Facebook Timeline Turns Lifeline with Organ Donor Move

Posted by Sheila Shayon on May 1, 2012 01:01 PM

In a truly social move, Facebook has added a timeline tool that lets its 161 million members in the U.S. and 30 million U.K. members share their organ donor status with friends in order to facilitate connecting potential donors and recipients.

In an exclusive interview with ABC News for Good Morning America that aired today on Mayday appropriately, CEO Mark Zuckerberg announced the life-saving commitment: "What we hope will happen is that by just having this simple tool, we think that people can really help spread awareness of organ donation and that they want to participate in this to their friends. That can be a big part of helping solve the crisis that's out there." 

The plan — outlined in a co-bylined piece by Zuckerberg and Facebook COO Sheryl Sandberg on the ABC News website — is to leverage social media to encourage more organ donors. With the new Facebook feature, users can register as organ, eye and tissue donors and link to the donor registry in their state as well as post videos or status updates about their decision to be a donor as well as indicate their wish to donate upon death.Continue reading...

doing good

Honest Tea Spurs New Yorkers, Coca-Cola Siblings on Recycling

Posted by Sheila Shayon on April 24, 2012 12:43 PM

Proving that not all eco-efforts have to happen on Earth Day, Honest Tea's new eco-centric campaign, The Great Recycle, launches on Monday April 30th with the goal of boosting recycling awareness and activity across America in general, and consumer recycling of all of Honest Tea bottles by 2020.

It took 10 people to inflate the 30-foot-tall 100% recyclable recycling bin (at right) that will be placed in New York's Times Square on Monday in a bid to collect at least 45,000 beverage containers in a single day, approximately the same number of Honest beverage bottles typically sold daily in New York in April.

The company generates about 20 million glass bottles and 60 million plastic bottles each year, just a sliver of the total Americans used in 2010: 38.6 billion glass and 71.9 billion plastic, according to the Container Recycling Institute.

Hard statistics on U.S. recycling activity are hard to come by, although the Environmental Protection Agency estimates about 33% of glass bottles and 27% of plastic bottles are currently recycled.Continue reading...

doing good

TOMS New Campaign Helps Kids' Charity FEED

Posted by Sheila Shayon on April 6, 2012 03:03 PM

TOMS has partnered with FEED Projects to help children stay focused in school by providing meals. Every purchase of a pair of limited edition FEED 12 Classics gives one pair of new shoes and 12 school meals to children in need.

Founded in 2007 by model Lauren Bush Lauren, the presidential niece and granddaughter, FEED Projects sells FEED bags, sometimes in collaboration. (Remember the co-branded Gap faux pas?) A portion of each sale is donated to the United Nations World Food Program for children.

Bringing charity back home, TOMS founder Blake Mycoskie has partnered with Helen Keller International's ChildSight program to help provide prescription glasses to children living in impoverished U.S. communities.Continue reading...

doing good

Report: Nielsen Defines the Socially Conscious Consumer

Posted by Sheila Shayon on April 3, 2012 11:46 AM

How important is corporate citizenship? Nearly half of global consumers (46%) are willing to pay extra for products and services from companies that show a commitment to social responsibility through their campaigns and programs according to Nielsen's 2012 Global Corporate Citizenship Survey. Those respondents also prefer to work for these companies (62%) and invest in these companies (59%).

“It’s clear that corporate social responsibility efforts resonate with a specific group of consumers,” said Nic Covey, VP of Nielsen Cares, Nielsen’s global corporate social responsibility program. “Marketers need to know who those consumers are in order to maximize the social and business return of their cause marketing efforts. This understanding allows brands to engage in social impact efforts that appeal to the right consumers with the right causes and through the right channels.”

Nielsen drew on a list of 18 causes that included the U.N.’s Millennium Development Goals and prominent corporate social responsibility topics.Continue reading...

doing good

Put a Beard On It: Just for Men Sponsors NHL 2012 Beard-a-Thon

Posted by Mark J. Miller on March 29, 2012 11:32 AM

When the NHL playoffs get started, there have traditionally been a number of players who give up on shaving until their team gets knocked out of contention. The hope is that they will emerge a month or so after the postseason begins looking like Grizzly Adams and holding the Stanley Cup aloft.

Three seasons ago, some teams that made it into the playoffs began to get their own fans involved in the beard-growing fun, hosting Beard-a-Thons to raise money for local charities. So far, more than $1 million has been raised without any push from a national promotion. It was only a matter of time for a marketer to see an opportunity.

Now comes word that Just For Men Mustache & Beard has become the national sponsor of the program (though they go out of their way to say that women and nonbeard growers can get involved as well). As a result, the Beard-a-Thon will be integrated into Just For Men’s advertising on NBC during the playoffs, according to the release.

For those who can’t (or don’t want to) grow a beard, there is, of course, an app for that.Continue reading...

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