Posted by Sheila Shayon on April 3, 2012 11:46 AM
How important is corporate citizenship? Nearly half of global consumers (46%) are willing to pay extra for products and services from companies that show a commitment to social responsibility through their campaigns and programs according to Nielsen's 2012 Global Corporate Citizenship Survey. Those respondents also prefer to work for these companies (62%) and invest in these companies (59%).
“It’s clear that corporate social responsibility efforts resonate with a specific group of consumers,” said Nic Covey, VP of Nielsen Cares, Nielsen’s global corporate social responsibility program. “Marketers need to know who those consumers are in order to maximize the social and business return of their cause marketing efforts. This understanding allows brands to engage in social impact efforts that appeal to the right consumers with the right causes and through the right channels.”
Nielsen drew on a list of 18 causes that included the U.N.’s Millennium Development Goals and prominent corporate social responsibility topics.Continue reading...
Posted by Mark J. Miller on March 29, 2012 11:32 AM
When the NHL playoffs get started, there have traditionally been a number of players who give up on shaving until their team gets knocked out of contention. The hope is that they will emerge a month or so after the postseason begins looking like Grizzly Adams and holding the Stanley Cup aloft.
Three seasons ago, some teams that made it into the playoffs began to get their own fans involved in the beard-growing fun, hosting Beard-a-Thons to raise money for local charities. So far, more than $1 million has been raised without any push from a national promotion. It was only a matter of time for a marketer to see an opportunity.
Now comes word that Just For Men Mustache & Beard has become the national sponsor of the program (though they go out of their way to say that women and nonbeard growers can get involved as well). As a result, the Beard-a-Thon will be integrated into Just For Men’s advertising on NBC during the playoffs, according to the release.
For those who can’t (or don’t want to) grow a beard, there is, of course, an app for that.Continue reading...
Posted by Sheila Shayon on March 22, 2012 12:29 PM
Today is the 20th International World Water Day, established by the United Nations in 1993 to focus attention on sustainable management of fresh water resources. Among the messages being promoted this day is the fact that close to one in eight people worldwide will not be able to find or drink one glass of safe water, and twice as many will not have access to the use of toilet (a very real crisis that gets its own global day of awareness every November).
The global water crisis is so pressing that it made the agenda at the recent World Economic Forum in Davos as a new report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance reports Forbes, and globally, 2.7 billion people are affected by water shortages, compounded by climate change, and a population nearing 8 billion.
The good news, from major brands and businesses to non-profits, is that increasing attention is being paid.Continue reading...
Posted by Sheila Shayon on March 1, 2012 12:05 PM
MasterCard is once again sponsoring the UN's Project Inspire 2012: 5 Minutes to Change the World, following the success of last year's campaign.
Joined by the Singapore National Committee for UN Women and academic partner INSEAD, Project Inspire offers 18-35 year-olds a 5-minute platform to pitch an idea and win a $25,000 grant supporting an existing women’s empowerment program in Asia/Pacific, the Middle East or Africa, helping women and girls sustain livelihood through entrepreneurship.Continue reading...
Posted by Shirley Brady on February 28, 2012 03:28 PM
IHOP celebrates its seventh annual National Pancake Day across the U.S. today, hoping to raise up to $3 million for the Children's Miracle Network Hospitals and other local charities. Laura Kaeppeler, the 2012 Miss America, is one of the celebrities (with NFL Hall of Famer Steve Young) helping to give away a short stack of Buttermilk Pancakes in one of America's biggest annual customer appreciation and corporate philanthropic efforts.
Children's Miracle Network showed its appreciation for IHOP's fundraising efforts (nearly $8 million raised since 2006) on its blog today, where it comments that "we always hear about the warm feeling IHOP visitors get when they make a donation to our U.S. hospitals before heading back out for their day."
IHOP also is giving kids free seeds as part of its sponsorship of Dr. Seuss' The Lorax, which is likely to be the new #1 movie after this weekend:Continue reading...
Posted by Sheila Shayon on February 15, 2012 11:06 AM
Waterborne illness is the second leading cause of preventable childhood deaths worldwide, killing an estimated 4,000 children every day. That's why the UNICEF Tap Project, now in its sixth year, is asking thousands of volunteers, restaurants, partners and individuals to protect young lives with safe, clean water.
A donation of $1 for a glass of tap water during World Water Week, March 19-25, at participating restaurants across the U.S. will give a child clean, safe water for 40 days, or 40 children safe water for one day.
“Many of us consume and use safe, clean water every day without thinking twice. Meanwhile, in communities across the globe, disease can spread with lethal swiftness for the millions of children and adults who lack access to a safe water source and adequate sanitation,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “Today, for too many of the world’s children, clean water can mean the difference between life and death.”Continue reading...
Posted by Shirley Brady on January 18, 2012 04:07 PM
Today is L.L.Bean's 100th anniversary in business, which the Maine-based outdoor outfitter is marking by bringing a giant version of its iconic boot to the Big Apple and a gear giveaway on Facebook. But with the bootmobile now making its way back to Maine, the brand is celebrating with a more meaningful effort beyond a cute photo opp in Times Square. corporate citizenship initiative.
The retailer, inspired by research from the National Park Foundation that shows 60% of American kids spend less than an hour a day outside, today kicks off Million Moment Mission, an initiative ("You Share. We Give. Kids Win") to encourage families to get outside and share outdoor experiences.
L.L.Bean is pledging to donate $1 (up to $1 million) to the National Park Foundation for every "outdoor moment" Americans share online or by attending one of L.L.Bean's many outdoor events this year, with its website promoting "100 years with 100 adventures" via its Outdoor Discovery Schools program.Continue reading...
Posted by Shirley Brady on January 16, 2012 12:32 PM
TOMS Europe is raising money for the Get It Done charity with a customized shoe auction. Become a fan of TOMS Europe on Facebook to learn more: www.facebook.com/TOMSeurope