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Honest Tea Spurs New Yorkers, Coca-Cola Siblings on Recycling

Posted by Sheila Shayon on April 24, 2012 12:43 PM

Proving that not all eco-efforts have to happen on Earth Day, Honest Tea's new eco-centric campaign, The Great Recycle, launches on Monday April 30th with the goal of boosting recycling awareness and activity across America in general, and consumer recycling of all of Honest Tea bottles by 2020.

It took 10 people to inflate the 30-foot-tall 100% recyclable recycling bin (at right) that will be placed in New York's Times Square on Monday in a bid to collect at least 45,000 beverage containers in a single day, approximately the same number of Honest beverage bottles typically sold daily in New York in April.

The company generates about 20 million glass bottles and 60 million plastic bottles each year, just a sliver of the total Americans used in 2010: 38.6 billion glass and 71.9 billion plastic, according to the Container Recycling Institute.

Hard statistics on U.S. recycling activity are hard to come by, although the Environmental Protection Agency estimates about 33% of glass bottles and 27% of plastic bottles are currently recycled.Continue reading...

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TOMS New Campaign Helps Kids' Charity FEED

Posted by Sheila Shayon on April 6, 2012 03:03 PM

TOMS has partnered with FEED Projects to help children stay focused in school by providing meals. Every purchase of a pair of limited edition FEED 12 Classics gives one pair of new shoes and 12 school meals to children in need.

Founded in 2007 by model Lauren Bush Lauren, the presidential niece and granddaughter, FEED Projects sells FEED bags, sometimes in collaboration. (Remember the co-branded Gap faux pas?) A portion of each sale is donated to the United Nations World Food Program for children.

Bringing charity back home, TOMS founder Blake Mycoskie has partnered with Helen Keller International's ChildSight program to help provide prescription glasses to children living in impoverished U.S. communities.Continue reading...

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Report: Nielsen Defines the Socially Conscious Consumer

Posted by Sheila Shayon on April 3, 2012 11:46 AM

How important is corporate citizenship? Nearly half of global consumers (46%) are willing to pay extra for products and services from companies that show a commitment to social responsibility through their campaigns and programs according to Nielsen's 2012 Global Corporate Citizenship Survey. Those respondents also prefer to work for these companies (62%) and invest in these companies (59%).

“It’s clear that corporate social responsibility efforts resonate with a specific group of consumers,” said Nic Covey, VP of Nielsen Cares, Nielsen’s global corporate social responsibility program. “Marketers need to know who those consumers are in order to maximize the social and business return of their cause marketing efforts. This understanding allows brands to engage in social impact efforts that appeal to the right consumers with the right causes and through the right channels.”

Nielsen drew on a list of 18 causes that included the U.N.’s Millennium Development Goals and prominent corporate social responsibility topics.Continue reading...

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Put a Beard On It: Just for Men Sponsors NHL 2012 Beard-a-Thon

Posted by Mark J. Miller on March 29, 2012 11:32 AM

When the NHL playoffs get started, there have traditionally been a number of players who give up on shaving until their team gets knocked out of contention. The hope is that they will emerge a month or so after the postseason begins looking like Grizzly Adams and holding the Stanley Cup aloft.

Three seasons ago, some teams that made it into the playoffs began to get their own fans involved in the beard-growing fun, hosting Beard-a-Thons to raise money for local charities. So far, more than $1 million has been raised without any push from a national promotion. It was only a matter of time for a marketer to see an opportunity.

Now comes word that Just For Men Mustache & Beard has become the national sponsor of the program (though they go out of their way to say that women and nonbeard growers can get involved as well). As a result, the Beard-a-Thon will be integrated into Just For Men’s advertising on NBC during the playoffs, according to the release.

For those who can’t (or don’t want to) grow a beard, there is, of course, an app for that.Continue reading...

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World Water Day 2012 Cause Marketing by Coke, Pepsi, P&G, Levi's & Matt Damon

Posted by Sheila Shayon on March 22, 2012 12:29 PM

Today is the 20th International World Water Day, established by the United Nations in 1993 to focus attention on sustainable management of fresh water resources. Among the messages being promoted this day is the fact that close to one in eight people worldwide will not be able to find or drink one glass of safe water, and twice as many will not have access to the use of toilet (a very real crisis that gets its own global day of awareness every November).

The global water crisis is so pressing that it made the agenda at the recent World Economic Forum in Davos as a new report ranked water among the top five global factors equal in impact to systemic financial failure and fiscal imbalance reports Forbes, and globally, 2.7 billion people are affected by water shortages, compounded by climate change, and a population nearing 8 billion.

The good news, from major brands and businesses to non-profits, is that increasing attention is being paid.Continue reading...

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MasterCard Supports World-Changing Ideas with UN Women for Project Inspire

Posted by Sheila Shayon on March 1, 2012 12:05 PM

MasterCard is once again sponsoring the UN's Project Inspire 2012: 5 Minutes to Change the World, following the success of last year's campaign. 

Joined by the Singapore National Committee for UN Women and academic partner INSEAD, Project Inspire offers 18-35 year-olds a 5-minute platform to pitch an idea and win a $25,000 grant supporting an existing women’s empowerment program in Asia/Pacific, the Middle East or Africa, helping women and girls sustain livelihood through entrepreneurship.Continue reading...

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IHOP Hopes to Raise $3M on National Pancake Day

Posted by Shirley Brady on February 28, 2012 03:28 PM

IHOP celebrates its seventh annual National Pancake Day across the U.S. today, hoping to raise up to $3 million for the Children's Miracle Network Hospitals and other local charities. Laura Kaeppeler, the 2012 Miss America, is one of the celebrities (with NFL Hall of Famer Steve Young) helping to give away a short stack of Buttermilk Pancakes in one of America's biggest annual customer appreciation and corporate philanthropic efforts. 

Children's Miracle Network showed its appreciation for IHOP's fundraising efforts (nearly $8 million raised since 2006) on its blog today, where it comments that "we always hear about the warm feeling IHOP visitors get when they make a donation to our U.S. hospitals before heading back out for their day."

IHOP also is giving kids free seeds as part of its sponsorship of Dr. Seuss' The Lorax, which is likely to be the new #1 movie after this weekend:Continue reading...

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UNICEF Taps Into Restaurant Diners' Generosity

Posted by Sheila Shayon on February 15, 2012 11:06 AM

Waterborne illness is the second leading cause of preventable childhood deaths worldwide, killing an estimated 4,000 children every day. That's why the UNICEF Tap Project, now in its sixth year, is asking thousands of volunteers, restaurants, partners and individuals to protect young lives with safe, clean water.

A donation of $1 for a glass of tap water during World Water Week, March 19-25, at participating restaurants across the U.S. will give a child clean, safe water for 40 days, or 40 children safe water for one day. 

“Many of us consume and use safe, clean water every day without thinking twice. Meanwhile, in communities across the globe, disease can spread with lethal swiftness for the millions of children and adults who lack access to a safe water source and adequate sanitation,” said President and CEO of the U.S. Fund for UNICEF Caryl Stern. “Today, for too many of the world’s children, clean water can mean the difference between life and death.”Continue reading...

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