2014 Brandcameo Product Placement Awards

doing good

Pepsi Refresh Project Expands to Canada with $1M in Grants

Posted by Shirley Brady on January 2, 2012 12:20 PM

Pepsi's new year's resolutions include bringing the Pepsi Refresh Project to Canada with a commitment to supporting social innovation and community projects with "over $1 million" in grants to non-profits, businesses and individuals seeking funding for positive ideas that will have an impact on their communities.

The latest expansion of PepsiCo's crowdsourced social good platform, which launched in 2010 by redirecting its $20 million annual Super Bowl budget and subsequently faced allegations of cheating before expanding in Europe, Asia and Latin America last year and becoming a marketing case study at Harvard, follows a company-backed survey that found "92 per cent of Canadians would like to do something to improve the world around them, but many lack the money and the know-how to put their ideas into action."Continue reading...

doing good

Help Ikea Give Away $50,000 to a Worthy Cause - Voting Closes Today

Posted by Sheila Shayon on December 23, 2011 12:25 PM

IKEA, The Life Improvement Store, has five finalists in the running to win a year-long sabbatical (valued at $100,000) in its Life Improvement Sabbatical Contest. Public voting ends today (click here) and the winner will be announced by January 17, with IKEA will donating $1.00 for every vote received (up to $50,000) to U.S.-based education programs.

“IKEA believes in creating a better everyday life for the many people and we continue to be inspired by people’s heartfelt desire to improve the lives of others,” says Leontyne Green, Marketing Manager, IKEA North America. “This year’s more than 1,000 Life Improvement Sabbatical contest submissions included thoughtful and passionate ideas and we can’t wait to see who the public chooses as the winner.”

The five finalists (in alphabetical order) are:Continue reading...

doing good

For Sprint, Charity Begins at Home

Posted by Mark J. Miller on December 2, 2011 10:12 AM

Plenty of people overextend themselves financially to afford such things as cell phones, but if you live in Kansas City, you might be able to get yourself a cell phone even if you don’t have enough cash to actually afford one.

Sprint Nextel, which is based in the Kansas City suburb of Overland Park, is providing free phones and minutes for some low-income families, according to the Kansas City Star. The company’s newest pre-paid brand, Assurance Wireless, launched this week as a subsidiary of Sprint Nextel that Virgin Mobile USA, Inc. operates. Assurance offers lifeline telephone service, meaning it offers free phones and 250 free minutes to qualifying households, and uses the Sprint national wireless network in the U.S.

Paying customers subsidize the free phones and minutes, just as they have for years with land lines. The Universal Service Fund and federal Lifeline Assistance program that you may find on your phone bill are ways that those with more cash have helped get phone service to the poor, particularly in rural areas, the Star notes.

Now Sprint Nextel is using that money to help subsidize the free phones and minutes it is handing out to those who qualify.Continue reading...

doing good

Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."Continue reading...

doing good

Walmart, DoSomething.org and Nelly (Yes, Nelly) Tackle Hunger

Posted by Shirley Brady on November 17, 2011 11:32 AM

Walmart is partnering with Nelly (yes, that Nelly) and DoSomething.org as part of the 2011 Tackle Hunger campaign this holiday season. The public is invited to participate at dosomething.org/tackle-hunger or by texting "HUNGER" to 38383 to get started.

doing good

John Deere Brings Can Do Spirit to Facebook Cause Marketing

Posted by Sheila Shayon on November 15, 2011 03:01 PM

John Deere, best known for its agricultural machinery and iconic slogan, "Nothing Runs Like a Deere," has just leaped like a deer into social media with the “Can Do” Project.

The brand is constructing a combine out of cans, using upwards of 300,000 cans of food and replicating a full-sized S-690 Combine, the world’s most powerful combine that can harvest over 350 acres of grain a day.

The cans are being collected via a Facebook drive with support from Hy-Vee Food Stores, and the completed sculpture will be 60 feet wide, 80 feet long and 16 feet tall weighing about 170 tons and exhibited at the John Deere Pavilion in downtown Moline, Illinois.Continue reading...

doing good

Why We Fight: Free Slurpees

Posted by Mark J. Miller on November 4, 2011 09:56 AM

One of the most beloved demographics in America today is members of the military and their families. Every politician has at least one in his or her back pocket. Every major arena and stadium honors them. Every major city memorializes them. Every flag waves thanks to them.

Celebrating Veterans Day on November 11 is another way Americans show their thanks and respect for those who have taken part in something that the rest of us – no matter how much we saturate ourselves with films and books and conversations – can never fully understand: the everyday battles of war or, at the very least, the preparation for it.

This year, 7-Eleven is showing its love for all active, veteran and retired U.S. military personnel and their immediate families, by offering free, small Slurpee drinks between 11 a.m. and 7 p.m.Continue reading...

doing good

Goal-Oriented: Pepsi Refresh Helps the Blind Find the Sound of Football

Posted by Mark J. Miller on November 2, 2011 03:02 PM

If you can’t see, is it possible to join the billions of people worldwide who play soccer out on the field of play? Well, the Pepsi Refresh Project just made it possible for a group of young men in Sweden.

Launched in 2010 as a public affairs platform, and a social media alternative to Super Bowl advertising, the Pepsi Refresh platform's mission is to donate $20 milion in grants to people and organizations that are making the world a better place. It's certainly making good on its promise to be a world-changing brand. Witness The Sound of Football, a Pepsi Refresh-funded project to help visually impaired athletes get out on the field and play.

The first test of the technology showed the huge potential for the technology. As the partners involved in the research project note, "As a first test, we arranged a football (aka soccer) match between a team of visually impaired players and a team of former professional footballers. We wanted to see how they would perform under equal conditions — in a match where no one can see."Continue reading...

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