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L.L.Bean Turns 100 With Corporate Citizenship Platform

Posted by Shirley Brady on January 18, 2012 04:07 PM

Today is L.L.Bean's 100th anniversary in business, which the Maine-based outdoor outfitter is marking by bringing a giant version of its iconic boot to the Big Apple and a gear giveaway on Facebook. But with the bootmobile now making its way back to Maine, the brand is celebrating with a more meaningful effort beyond a cute photo opp in Times Square. corporate citizenship initiative.

The retailer, inspired by research from the National Park Foundation that shows 60% of American kids spend less than an hour a day outside, today kicks off Million Moment Mission, an initiative ("You Share. We Give. Kids Win") to encourage families to get outside and share outdoor experiences. 

L.L.Bean is pledging to donate $1 (up to $1 million) to the National Park Foundation for every "outdoor moment" Americans share online or by attending one of L.L.Bean's many outdoor events this year, with its website promoting "100 years with 100 adventures" via its Outdoor Discovery Schools program.Continue reading...

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Shoe Business: TOMS Raises Awareness in Europe

Posted by Shirley Brady on January 16, 2012 12:32 PM

TOMS Europe is raising money for the Get It Done charity with a customized shoe auction. Become a fan of TOMS Europe on Facebook to learn more: www.facebook.com/TOMSeurope

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Justin Bieber Uses Clout to Promote WeTopia

Posted by Sheila Shayon on January 10, 2012 02:01 PM

Teen pop sensation Justin Bieber is putting his money where his heart is and investing in Sojo Studios’ WeTopia, which launched late last year to produce social games with nonprofit beneficiaries in a Farmville-like Facebook game for developing countries (such as Haiti, as seen above).

Promoting WeTopia as a collective effort (replacing the implied 'you' in Utopia with 'we'), Sojo Studios encourages online gamers to ‘Play for Good,’ and its free-to-play, community-building game lets players create and nurture WeTopia villages, earn “Joy” currency, applicable to real-world charitable projects in the U.S. and abroad, and track the impact of their contributions.

Initial nonprofit partners include Save the Children, buildOn and Children’s Health Fund. Bieber, naturally, announced his involvement on Facebook and Twitter.Continue reading...

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Lance Armstrong's Livestrong Turns 15

Posted by Shirley Brady on January 9, 2012 05:29 PM

As its CFO Greg Lee tweeted this morning, today marks 15 years since LIVESTRONG got rolling. Arguably one of the highest profile, and most successful, philanthropic platforms started on the back of a personal brand — in this case, U.S. cyclist Lance Armstrong — Lee notes that more than 3.5 million lives have been touched by the non-profit's commitment to promote cancer awareness and hope for those whose lives have been impacted by cancer.healthy living. Below, check out Nike's tribute today.Continue reading...

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Pepsi Refresh Project Expands to Canada with $1M in Grants

Posted by Shirley Brady on January 2, 2012 12:20 PM

Pepsi's new year's resolutions include bringing the Pepsi Refresh Project to Canada with a commitment to supporting social innovation and community projects with "over $1 million" in grants to non-profits, businesses and individuals seeking funding for positive ideas that will have an impact on their communities.

The latest expansion of PepsiCo's crowdsourced social good platform, which launched in 2010 by redirecting its $20 million annual Super Bowl budget and subsequently faced allegations of cheating before expanding in Europe, Asia and Latin America last year and becoming a marketing case study at Harvard, follows a company-backed survey that found "92 per cent of Canadians would like to do something to improve the world around them, but many lack the money and the know-how to put their ideas into action."Continue reading...

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Help Ikea Give Away $50,000 to a Worthy Cause - Voting Closes Today

Posted by Sheila Shayon on December 23, 2011 12:25 PM

IKEA, The Life Improvement Store, has five finalists in the running to win a year-long sabbatical (valued at $100,000) in its Life Improvement Sabbatical Contest. Public voting ends today (click here) and the winner will be announced by January 17, with IKEA will donating $1.00 for every vote received (up to $50,000) to U.S.-based education programs.

“IKEA believes in creating a better everyday life for the many people and we continue to be inspired by people’s heartfelt desire to improve the lives of others,” says Leontyne Green, Marketing Manager, IKEA North America. “This year’s more than 1,000 Life Improvement Sabbatical contest submissions included thoughtful and passionate ideas and we can’t wait to see who the public chooses as the winner.”

The five finalists (in alphabetical order) are:Continue reading...

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For Sprint, Charity Begins at Home

Posted by Mark J. Miller on December 2, 2011 10:12 AM

Plenty of people overextend themselves financially to afford such things as cell phones, but if you live in Kansas City, you might be able to get yourself a cell phone even if you don’t have enough cash to actually afford one.

Sprint Nextel, which is based in the Kansas City suburb of Overland Park, is providing free phones and minutes for some low-income families, according to the Kansas City Star. The company’s newest pre-paid brand, Assurance Wireless, launched this week as a subsidiary of Sprint Nextel that Virgin Mobile USA, Inc. operates. Assurance offers lifeline telephone service, meaning it offers free phones and 250 free minutes to qualifying households, and uses the Sprint national wireless network in the U.S.

Paying customers subsidize the free phones and minutes, just as they have for years with land lines. The Universal Service Fund and federal Lifeline Assistance program that you may find on your phone bill are ways that those with more cash have helped get phone service to the poor, particularly in rural areas, the Star notes.

Now Sprint Nextel is using that money to help subsidize the free phones and minutes it is handing out to those who qualify.Continue reading...

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Have You (RED) The Latest About World AIDS Day?

Posted by Sheila Shayon on November 30, 2011 01:17 PM

The fight against AIDS is on track to achieve the first AIDS-free generation by 2015.

Tomorrow celebrates the 23rd World AIDS Day. Since its beginning in 1988, 30 million people have died from the disease and 2.5 million children younger than 15 are living with HIV. But in four years, the world can realize the end of HIV transmission from mothers to babies delivering a key milestone for the beginning of the end of AIDS.

Major brands are continuing their support with limited edition (RED) products to help raise funds for the charity.

Apple is selling a (RED) iPad and iPod Nano; Nike a (RED) collection including trainers, a destroyer jacket and backpack; Gap is selling a t-shirt by French fashion designer Isabel Marant; Lauren Bush's FEED project created a tote bag; and Converse made 500 pairs of (RED) Chuck Taylor All Star shoes with the ‘Ephemeral Pitches, and Notes, Rhythm and Phonetics’ print design from José Parlá.

For the third year in a row, Starbucks will make “your handcrafted beverage an agent of change. They will be turning all handcrafted beverages (RED) on World AIDS Day, December 1st, across the US & Canada, making a five cent donation on every handcrafted beverage sold."Continue reading...

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