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John Deere Brings Can Do Spirit to Facebook Cause Marketing

Posted by Sheila Shayon on November 15, 2011 03:01 PM

John Deere, best known for its agricultural machinery and iconic slogan, "Nothing Runs Like a Deere," has just leaped like a deer into social media with the “Can Do” Project.

The brand is constructing a combine out of cans, using upwards of 300,000 cans of food and replicating a full-sized S-690 Combine, the world’s most powerful combine that can harvest over 350 acres of grain a day.

The cans are being collected via a Facebook drive with support from Hy-Vee Food Stores, and the completed sculpture will be 60 feet wide, 80 feet long and 16 feet tall weighing about 170 tons and exhibited at the John Deere Pavilion in downtown Moline, Illinois.Continue reading...

doing good

Why We Fight: Free Slurpees

Posted by Mark J. Miller on November 4, 2011 09:56 AM

One of the most beloved demographics in America today is members of the military and their families. Every politician has at least one in his or her back pocket. Every major arena and stadium honors them. Every major city memorializes them. Every flag waves thanks to them.

Celebrating Veterans Day on November 11 is another way Americans show their thanks and respect for those who have taken part in something that the rest of us – no matter how much we saturate ourselves with films and books and conversations – can never fully understand: the everyday battles of war or, at the very least, the preparation for it.

This year, 7-Eleven is showing its love for all active, veteran and retired U.S. military personnel and their immediate families, by offering free, small Slurpee drinks between 11 a.m. and 7 p.m.Continue reading...

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Goal-Oriented: Pepsi Refresh Helps the Blind Find the Sound of Football

Posted by Mark J. Miller on November 2, 2011 03:02 PM

If you can’t see, is it possible to join the billions of people worldwide who play soccer out on the field of play? Well, the Pepsi Refresh Project just made it possible for a group of young men in Sweden.

Launched in 2010 as a public affairs platform, and a social media alternative to Super Bowl advertising, the Pepsi Refresh platform's mission is to donate $20 milion in grants to people and organizations that are making the world a better place. It's certainly making good on its promise to be a world-changing brand. Witness The Sound of Football, a Pepsi Refresh-funded project to help visually impaired athletes get out on the field and play.

The first test of the technology showed the huge potential for the technology. As the partners involved in the research project note, "As a first test, we arranged a football (aka soccer) match between a team of visually impaired players and a team of former professional footballers. We wanted to see how they would perform under equal conditions — in a match where no one can see."Continue reading...

doing good

PepsiCo's $8 Million Water.org Commitment Boosts India

Posted by Sheila Shayon on October 31, 2011 11:01 AM

Pollution, waste and poor management leaves one in eight people lacking access to safe water, according to the United Nations. PepsiCo finds that statistic unacceptable.

Its latest philanthropic initiative is targeting India, where PepsiCo achieved a "positive water balance" in 2009, giving back to communities more water than it consumed in its manufacturing processes, a significant milestone in its growing water stewardship by implementing sustainable water initiatives, reducing wasteful water use and recycling where possible, in addition to other measures.

Increasing that commitment, PepsiCo just announced an $8 million donation to Water.org, the non-profit co-founded by actor/activist Matt Damon, to be used for micro-loans with a goal of providing 800,000 Indian families safe water by 2016.Continue reading...

doing good

Pepsi and 7-Eleven Boost Feeding America

Posted by Sheila Shayon on October 25, 2011 02:38 PM

Pepsi is at it again, showing how a mega-brand can make a major difference, even one nickel at a time.

According to World Hunger, last year some “17.2 million households, 14.5 percent of households (approximately one in seven), were food insecure, the highest number ever recorded in the United States.”

Partnering with 7-Eleven convenience stores nationwide, the beverage giant will donate five cents from each 20-oz. Pepsi product purchased at a 7-Eleven store, or, in a growing trend of slacktivism spurred by social media, they'll double the donation if it involves checking in using Facebook Places.Continue reading...

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Coca-Cola Can Goes White to Save the Polar Bear

Posted by Shirley Brady on October 25, 2011 01:30 PM

This holiday season, Coca-Cola is changing the color of its iconic red can for a cause in honor of the polar bear, the brand's longstanding favorite animal at the holidays, in a partnership between Coca-Cola and the World Wildlife Fund.

The "Arctic Home" campaign will help raise awareness and funds to support WWF efforts to protect the polar bear's habitat. More details, and a closer look at the limited-edition white Coke can coming to the US and Canada, are below.Continue reading...

doing good

Shaq is Back for Toys for Tots and Toys "R" Us

Posted by Shirley Brady on October 24, 2011 04:34 PM

Shaquille O'Neal may be retired from the NBA, but he's not hanging up his Santa Claus (sorry: Shaq-a-Claus) hat. Toys "R" Us and O'Neal are once again partnering to support the Marine Toys for Tots Foundation.

Through December 4th, Toys "R" Us, Babies "R" Us and Toys "R" Us Express stores across the U.S. are asking customers in stores and online to buy a toy to donate to a child in need, with the slogan of "Join Shaq. Give Back."

According to the press release, cash contributions will be accepted in stores and online through Christmas Eve. The Toys "R" Us Foundation will add an additional $250,000 donation to the funds raised, which reached $167,056 as of Monday morning.Continue reading...

doing good

California Law Creates New "Flexible Purpose" Category of Positive Impact Corporation

Posted by Sheila Shayon on October 17, 2011 11:07 AM

Even as Occupy Wall Street cuts a broad swath of attention through business, government and media, a revolutionary model for corporations to "do good" better was just signed into law by California Governor Jerry Brown. Assembly Bill 361 creates two new classes of corporations that are legally required to pursue a positive impact on society and the environment: Benefit Corporations and Flexible Purpose Corporations.

The new legal structures widen traditional corporate shareholder value to include stakeholder value, extending to environmental and social responsibility and increased transparency and accountability.Continue reading...

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