2014 Brandcameo Product Placement Awards

doing good

PepsiCo's $8 Million Water.org Commitment Boosts India

Posted by Sheila Shayon on October 31, 2011 11:01 AM

Pollution, waste and poor management leaves one in eight people lacking access to safe water, according to the United Nations. PepsiCo finds that statistic unacceptable.

Its latest philanthropic initiative is targeting India, where PepsiCo achieved a "positive water balance" in 2009, giving back to communities more water than it consumed in its manufacturing processes, a significant milestone in its growing water stewardship by implementing sustainable water initiatives, reducing wasteful water use and recycling where possible, in addition to other measures.

Increasing that commitment, PepsiCo just announced an $8 million donation to Water.org, the non-profit co-founded by actor/activist Matt Damon, to be used for micro-loans with a goal of providing 800,000 Indian families safe water by 2016.Continue reading...

doing good

Pepsi and 7-Eleven Boost Feeding America

Posted by Sheila Shayon on October 25, 2011 02:38 PM

Pepsi is at it again, showing how a mega-brand can make a major difference, even one nickel at a time.

According to World Hunger, last year some “17.2 million households, 14.5 percent of households (approximately one in seven), were food insecure, the highest number ever recorded in the United States.”

Partnering with 7-Eleven convenience stores nationwide, the beverage giant will donate five cents from each 20-oz. Pepsi product purchased at a 7-Eleven store, or, in a growing trend of slacktivism spurred by social media, they'll double the donation if it involves checking in using Facebook Places.Continue reading...

doing good

Coca-Cola Can Goes White to Save the Polar Bear

Posted by Shirley Brady on October 25, 2011 01:30 PM

This holiday season, Coca-Cola is changing the color of its iconic red can for a cause in honor of the polar bear, the brand's longstanding favorite animal at the holidays, in a partnership between Coca-Cola and the World Wildlife Fund.

The "Arctic Home" campaign will help raise awareness and funds to support WWF efforts to protect the polar bear's habitat. More details, and a closer look at the limited-edition white Coke can coming to the US and Canada, are below.Continue reading...

doing good

Shaq is Back for Toys for Tots and Toys "R" Us

Posted by Shirley Brady on October 24, 2011 04:34 PM

Shaquille O'Neal may be retired from the NBA, but he's not hanging up his Santa Claus (sorry: Shaq-a-Claus) hat. Toys "R" Us and O'Neal are once again partnering to support the Marine Toys for Tots Foundation.

Through December 4th, Toys "R" Us, Babies "R" Us and Toys "R" Us Express stores across the U.S. are asking customers in stores and online to buy a toy to donate to a child in need, with the slogan of "Join Shaq. Give Back."

According to the press release, cash contributions will be accepted in stores and online through Christmas Eve. The Toys "R" Us Foundation will add an additional $250,000 donation to the funds raised, which reached $167,056 as of Monday morning.Continue reading...

doing good

California Law Creates New "Flexible Purpose" Category of Positive Impact Corporation

Posted by Sheila Shayon on October 17, 2011 11:07 AM

Even as Occupy Wall Street cuts a broad swath of attention through business, government and media, a revolutionary model for corporations to "do good" better was just signed into law by California Governor Jerry Brown. Assembly Bill 361 creates two new classes of corporations that are legally required to pursue a positive impact on society and the environment: Benefit Corporations and Flexible Purpose Corporations.

The new legal structures widen traditional corporate shareholder value to include stakeholder value, extending to environmental and social responsibility and increased transparency and accountability.Continue reading...

doing good

Deutsche Bank, UBS and Unilever Remain Steady Arts Patrons

Posted by Mark J. Miller on October 13, 2011 12:03 PM

Since the start of the global recession, plenty of companies have shut down, entered bankruptcy, or laid off a good chunk of their workforce. Yet, as the Financial Times points out, some corporations manage to continue funding large museums and exhibitions, such as Deutsche Bank’s sponsorship of England’s Frieze Art Fair.

Deutsche Bank is so steady that it didn’t seem to bat an eye earlier this year when Frieze decided to also throw a fair in New York and another one alongside the one that already sprouts up in London, the FT notes: Deutsche went ahead and sponsored both of them, too. 

UBS sponsors Art Basel and Miami Basel; Unilever’s dollars are tied up in an annual commission at the Tate Modern. Other such brands as Converse, JP Morgan, Louis Vuitton, and Agnès B give as well. But despite these instances of corporate generosity, overall support for the arts by corporations has fallen 20 percent, according to a report cited by the FT.Continue reading...

doing good

Starbucks' Howard Schultz for President?

Posted by Sheila Shayon on October 4, 2011 12:06 PM

Forget New Jersey governor Chris Christie — we're waiting for Starbucks CEO Howard Schultz to officially declare he's running for president.

The man who changed the way the world drinks coffee now seems hellbent on changing the world, period. Last month Schultz held a town hall to encourage Americans and their political representatives to put aside partisan politics and try to work together to improve our communities. He's also been lobbying his fellow CEOs to boycott donating to political campaigns until Washington (in his view) gets its priorities straight.

Presumably dissatisfied at the rate of change that politicking sparked, he's now taking matters into his (and his brand's) hands.

On Monday, Starbucks announced that it's getting into the job creation business. It's partnering with the Opportunity Finance Network to set up the Create Jobs for USA project. And today comes news that Starbucks is testing a profit-sharing retail concept in Los Angeles and New York, as a way to give back to the communities it serves.Continue reading...

doing good

Komen for the Cure and CitizenGlobal Promote Sharing and Screenings

Posted by Sheila Shayon on September 30, 2011 02:09 PM

On October 1, the first day of Breast Cancer Awareness Month, Susan G. Komen for the Cure kicks off a new initiative, “What I Might Have Missed.”

At its heart, the campaign urges women to “Get Screened,” as Nancy Brinker, Komen’s sister, invites breast cancer survivors to upload their personal stories and share moments from their lives that might not have happened if they hadn’t been screened.

The overarching theme, “Less Talk – More Action,” underscores the fact that of the estimated 1.5 million American women over 40 who have insurance, fewer than 50% received regular mammograms according to a recent nationwide study.

Komen is no stranger to publicity, social media and innovation. A year ago today, for a 24-hour window beginning September 30th at 12:01am and ending at midnight, the organization launched the world’s largest one-day social media/online event with the goal of “turning the world pink.”Continue reading...

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